關係資本、市場導向及組織學習對新產品開發績效之影響_

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題名：	關係資本、市場導向及組織學習對新產品開發績效之影響
書刊名：	交大管理學報
作者：	方世榮／方世杰
作者(外文)：	Fang, Shyh-rong／Fang, Shin-chieh
出版日期：	2004
卷期：	24:2
頁次：	頁61-86
主題關鍵詞：	關係資本；市場導向；組織學習能力；新產品開發；New product development；NPD；Relational capital；Market orientation；Organizational learning capcity
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(6) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:6 共同引用:20 點閱:61

新產品九發一直是企業經營之重要的策略性課題，尤其是在知識經濟時代，此一問題在本質與內涵上已迥異於傳之競爭邏輯。本研究從知識管理典範之觀點，強調新產品開發其實就是組織有關新產品之知識的創造，並且外部資訊的搜尋與應用厥為關鍵因素之一。因此，本研究強調組織間聯係資本的建構與市場導向之組織文化的孕育，經田組織學習能力的轉化而促進新產品開發之績效。在實證研究方面，本研究以高科技資訊設備業155家廠商為對象，實證結果發現市場導向、關係資本、以且組織學習能力等，確實都是新產品開發成功之重要影響因素，也其是市場導向對新產品開發績效更有直接對之影響效果。本文最後並針對重要的實證研究發現，對實務界提出具建設性之建議，並指出本研究之理論意涵與後續研究之課題。

以文找文

New product development (NPD) as knowledge management is a strategic issue, especially in the knowledge-based economy. This research focuses on the knowledge creation for NPD, such as how to acquire, disseminate and exploit both market and product information should be the most important issues. Theoretical framework drawn from theories of relational capital、market orientation and organizational learning in the empirical study, researcher focuses on Taiwanese high-tech industry, especially information equipment firms. And the results showed that, relational capital、market orientation might facilitate organizational learning capacity, and through the way to increase NPD performance. Finally, researcher drawned upon some academic and practical conclusions and a few future research topics.

以文找文

期刊論文
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學位論文
1.	何安邦(2000)。供應商涉入角色與新產品開發專案績效關係之研究(碩士論文)。國立中央大學。延伸查詢
2.	蔡明達(2000)。市場資訊處理程序與組織記憶對行銷創新影響之研究(博士論文)。國立政治大學，台北市。延伸查詢
3.	張晏源(1996)。市場導向與新產品績效之實證研究(碩士論文)。國立中正大學。延伸查詢
4.	邱士哲(1999)。臺灣自有品牌廠商市場導向之組織學習：來源、內涵與組織回應，沒有紀錄。延伸查詢

圖書
1.	Argyris, Chris、Schön, Donald A.(1996)。Organizational Learning II: Theory, Method, and Practice。Addison-Wesley publishing company。
2.	Dodgson, M.(1996)。Learning, Trust and Interfirm Technological Linkages: Some Theoretical Associations。Technology Collaboration, Edward, Elgar Cheltenham。沒有紀錄。

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