1.Aaker, D. A. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27-32.
2.Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy Marketing Science, 38(5), 634-653.
3.Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694.
4.Ahuja, M. K., & Galvin, J. E. (2003). Socialization in virtual groups. Journal of Management, 29(2), 161-185.
5.Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). Heidelberg: Springer.
6.Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
7.Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19-34.
8.Anderson, E. W., & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120.
9.Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125-143.
10.Anderson, J. C., Jam, D. C., & Chintagunta, P. K. (1993). Customer value assessment in business marketing: A state-of-practice study. Journal of Business to Business Marketing, 1(1), 3-30.
11.Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology and Marketing, 20(2), 123-138.
12.Armstrong, A. G., & Hagel III, J. (1996). The real value of on-line communities. Harvard Business Review, May/June, 21-28.
13.Armstrong, J. C., & Overton, T. S. (1997). Estimating non-response bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.
14.Avolio, B., Yammarino, F. J., & Bass, B. M. (1991). Identifying common methods variance with data collected from a single source: An unresolved sticky issue. Journal of Management, 17(3), 571-587.
15.Babin, B. J., & Attaway, J. S. (2000). Atmospheric effect as a tool for creating value and gaining share of customer. Journal of Business Research, 49(2), 91-99.
16.Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
17.Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21.
18.Bagozzi, R. P., & Dholakia, U. M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23(1), 45-61.
19.Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-459.
20.Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
21.Behrend, T. S., Wiebe, E. N., London, J. E., & Johnson, E. C. (2011). Cloud computing adoption and usage in community colleges. Behavior & Information Technology, 30(2), 231-240.
22.Belk, R. W., & Tumbat, G. (2005). The cult of Macintosh. Consumption, Markets, and Culture, 8(3), 205-217.
23.Bell, S. J., Auh, S., & Smalley, K. (2005). Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs. Journal of the Academy of Marketing Science, 33(2), 169-183.
24.Bhatnagar, A., & Ghose, S. (2004). A latent class segmentation analysis of E-Shoppers. Journal of Business Research, 57(7), 758-767.
25.Bhattacherjee, A. (2001a). Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly, 25(3), 351-370.
26.Bhattacherjee, A. (2001b). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.
27.Bhattacherjee, A., & Premkumar, G. (2004). Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test. MIS Quarterly, 28(2), 229-254.
28.Bloemer, J., Ruyter, K. D., & Peeters, P. (1998). Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction. International Journal of Bank Marketing, 16(7), 276-286.
29.Bolton, R. N., Kannan P. K., & Bramlett, M. D. (2000). Implication of loyalty program membership and service experiencas for customer retention and value. Journal of the Academy of Marketing Science, 28(1), 95-108.
30.Boorstin, D. J. (1974). The Americans: The democratic experience. New York, NY: Vintage.
31.Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
32.Brown, S. A., & Venkatesh, V. (2005). Model of adoption of technology in households: A baseline model test and extension incorporating household life cycle. MIS Quarterly, 29(3), 399-426.33.Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer switching costs: A typology, antecedents, and consequences. Journal of the Academy of Marketing Science, 31(2), 109-126.
34.Burns, M. J. (1993). Value in exchange the consumer perspective. Konxville, TN: The University of Tenessee.
35.Butz, H. E., Jr., & Goodstein, L. D., Jr. (1996). Measuring customer value: Gaining the strategic advantage. Organizational Dynamics, 24(3), 63-77.
36.Carlson, B. D., Suter, T. A., & Brown, T. J. (2008). Social versus psychological brand community: The role of psychological sense of brand coimnunity. Journal of Business Research, 61(4), 284-291.
37.Carlson, J., & O’Cass, A. (2010). Exploring the relationships between e-service quality, satisfaction, attitudes, and behaviors in content-driven e-service websites. Journal of Services Marketing, 24(2), 112-127.
38.Carmines, E. G., & Zeller, R. A. (1979). Reliability and validity assessment. Beverly Hill, CA: Sage.
39.Carpenter, J. M. (2008). Consumer shopping value, satisfaction, and loyalty in discount retailing. Journal of Retailing and Consumer Services, 15(5), 358-363.
40.Caruana, A. (2004). The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony. Journal of Targeting, Measurement and Analysis for Marketing, 12(3), 256-268.
41.Casalo, L. V., Flavian, C., & Guinaliu, M. (2010). Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. International Journal of Information Management, 30(4), 357-367.
42.Cenfetelli, R., Benbasat, I., & Natour, S. (2008). Addressing the what and how of online services: Positioning supporting-services functionality and service quality for business-to-consumer success. Information Systems Research, 19(2), 161-181.
43.Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9), 1033-1040.
44.Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944.
45.Chang, H. H., & Wang, H. W. (2008). The relationships among e-service quality, value, satisfaction and loyalty in online shopping. European Advances in Consumer Research, 8(1), 10-14.
46.Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
47.Chea, S., & Luo, M. M. (2008). Post-adoption behaviors of e-service customers: The interplay of cognition and emotion. International Journal of Electronic Commerce, 12(3), 29-56.
48.Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
49.Chen, P. Y., & Hitt, L. M. (2002). Measuring switching costs and the determinants of customers retention in Internet-enabled businesses: A study of the online brokerage industry. Information Systems Research, 13(3), 255-276.
50.Chen, S. H., & Lee, K. P. (2008). The role of personality traits and perceived values in persuasion: An elaboration likelihood model perspective on online shopping. Social Behavior & Personality, 36(10), 1379-1400.
51.Chen, Y. L. (2007). The factors influencing members' continuance intentions in professional virtual communities: A longitudinal study. Journal of Information Science, 33(4), 451-467.
52.Cheng, J., Zhang, C., & Xu, Y. (2009). Social factors in user perceptions and responses to advertising in online social networking communities. International Journal of Electronic Commerce, 14(1), 147-171.
53.Cheung, C. M. K., & Lee, M. K. O. (2009). Understanding the sustainability of a virtual community: Model development and empirical test. Journal of Information Science, 35(3), 279-298.54.Cheung, C. M. K., Chiu, P. Y., & Lee, M. K. O. (2011). Online social networks: Why do students use facebook? Computers in Human Behavior, 27(4), 1337-1343.
55.Chin, W. W. (1998). Issues and opinion on structural equation modeling. MIS Quarterly, 22(1), 7-16.
56.Chiu, C. M., Hsu, M. H., & Wang, E. T. G. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
57.Chung, J. E., Park, N., Wang, H., Fulk, J., & McLaughlin, M. (2010). Age differences in perceptions of online community participation among non-users: An extension of the technology acceptance model. Computers in Human Behavior, 26(6), 1674-1684.
58.Cooper, R. B., & Zmud, R. W. (1990). Information technology implementation research: A technological diffusion approach. Management Science, 36(2), 123-139.
59.Cromie, J. G., & Ewing, M. T. (2009). The rejection of brand hegemony. Journal of Business Research, 62(2), 218-230.
60.Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
61.Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003.
62.Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic movation to use cornputers in the workplace. Journal ofApplied Social Psychology, 22(14), 1111-1132.
63.Day, G. S. (1990), Market Driven Strategy. New York. NY: Free Press.
64.Day, R. L., Grabicke, K., Schaetzle, T., & Staubach, F. (1981). The hidden agenda of consumer complaining. Journal of Retailing, 57(3), 86-106.
65.DeLone, W. H., & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-95.
66.DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30.
67.DeLone, W. H., & McLean, E. R. (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. IntenationaI Journal of Electronic Commerce, 9(1), 31-47.
68.Deng, Z., Lu, Y., Wei, K. K., & Zhang, J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4), 289-300.
69.Devaraj, S., Fan, M., & Kohli, R. (2002). Antecedents of B2C channel satisfaction and preference: Validating e-commerce metrics. Information Systems Research, 13(3), 316-333.
70.Dholakia, U. M., Blazevic, V., Wiertz, C., & Algesheimer, R. (2009). Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities. Journal of Service Research, 12(2), 208-226.
71.Dillon, A., & Morris, M. G. (1996). User acceptance of information technology: Theories and models. Annual Review of Information Science and Technology, 31(1), 3-32.
72.Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluation. Advances in Consiinier Research, 12(1), 85-90.
73.Donath, J., & Boyd, D. (2004). Public displays of connection. BT Technology Journal, 22(4), 71-82.
74.Drengner, J., Jahn, S., & Gaus, H. (2012). Creating loyalty in collective hgedonic service: The role of satisfaction and psychological sense of community. Schmalenbach Business Review, 64(1), 59-76.
75.Duman, T., & Mattila, A. (2005). The role of affective factors on perceived cruise vacation value. Tourism Management, 26(3), 311-323.
76.Edwards, J. R., & Parry, M. E. (1993). On the use of polynomial regression equations as an alternative to difference scores in organizational research. Academy of Management Journal, 36(6), 1577-1613.
77.Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behaviour (8th ed.). Chicago, IL: Dryden Press.
78.Faroughian, F. F., Kalafatis, S. P., Ledden, L., Samouel, P., & Tsogas, M. H. (2012). Value and risk in business-to-business e-banking. Industrial Marketing Management, 41(1), 68–81.
79.Feeney, J. A., & Noller, P. (1996). Adult attachment. Thousand Oaks, CA: Sage.
80.Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
81.Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York, NY: Psychology Press.
82.Fornell, C. (1992). A national customer satisfaction barometer: The swedish experience. Journal of Marketing, 55(1), 1-21.
83.Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
84.Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationship. International Journal of Research in Marketing, 14(5), 451-472.
85.Gallarza G. M., & Gil, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university student's travel behavior. Tourism Management, 27(3), 437-452.
86.Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000). Understanding the customer base of service providers: An examination of the differences between switchers and stayers. Journal of Marketing, 64(3), 65-87.
87.Gefen, D., Karahanna, E., & Straub, D. W. (2003) Inexperience and experience with online stores: The importance of TAM and trust. IEEE Transactions on Engineering Management, 50(3), 307-321.
88.Greene, W. H. (2000). Econometric Analysis (4th ed.). Upper Saddle River, NJ: Prentice-Hall.
89.Grimmelmann, J. T. (2009). Facebook and the social dynamics of privacy. Iowa Law Review, 95(4), 1-52.
90.Gronhaung, K., & Gilly, M. C. (1991). A transaction cost approach to customer dissatisfaction and complaint actions. Journal of Economic Psychology, 12(1), 165-183.
91.Gruzd, A., Wellman, B., & Takhteyev, Y. (2011). Imagining Twitter as an Imagined Community. American Behavioral Scientist, 55(10), 1294-1318.
92.Gupta, S., & Kim, H. W. (2007). Developing the commitment to virtual community: The balanced effects of cognition and affect. Information Resources Management Journal, 20(1), 28-45.
93.Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: The customer's perspective. Journal of the Academy of Marketing Science, 26(2), 101-114.
94.Ha, J., & Jang, S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2-13.
95.Hagel III, J., & Armstrong, A. G. (1997). Net gain: Expanding markets through virtual communities. Boston, MA: Harvard Business School Press.
96.Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th.). New York, NY: Macmillan.
97.Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: A study of online service dynamics. Journal of retailing, 80(2), 139-158.
98.Hausman, A.V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.
99.Haythornthwaite, C. (2005). Social networks and Internet connectivity effects. Information, Communication, & Society, 8(2), 125-147.
100.Heide, J. B., & Weiss, A. M. (1995). Vendor consideration and switching behavior for buyers in high-technology markets. Journal of Marketing, 59(3), 30-43.
101.Hickman, T., & Ward, J. (2007). The dark side of brand community: Inter-group stereotyping, trash talk, and schadenfreude. Advances in Consumer Research, 34(2), 314-319.
102.Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68.
103.Holbrook, M. B. (1999). Introduction to consumer value, in consumer value: A framework for analysis and research (pp. 1-28). New York, NY: Routledge.
104.Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
105.Homburg, C., Koschate, N., & Hoyer, W. D. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. Journal of Marketing, 69(2), 84-96.
106.Hong, S. J., Thong, J. Y. L., & Tam, K. Y. (2006). Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet. Decision Support Systems, 42(3), 1819-1834.
107.Hsieh, J. J. P., Rai, A., & Keil, M. (2008). Understanding digital inequality: Comparing continued use behavioral models of the socio-economically advantaged and disadvantaged. MIS Quarterly, 32(1), 97-126.
108.Hsu, C. L., & Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1), 65-74.
109.Hsu, C. L., & Lu, H. P. (2007). Consumer behavior in online game communities: A motivational factor perspective. Computers in Human Behavior, 23(3), 1642-1659.
110.Hsu, M. H., Chiu, C. M., & Ju, T. L. (2004). Determinants of continued use of the WWW: An integration of two theoretical models. Industrial Management & Data Systems, 104(9), 766-775.
111.Hsu, M. H., Ju, T. L., Yen, C. H., & Chang, C. M. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65(2), 153-169.
112.Hsu, S. H. (2008). Developing an index for online customer satisfaction: Adaptation of American customer satisfaction index. Expert Systems with Applications, 34(4), 3033–3042.
113.Hu, A. W. L., & Hwang, I. S. (2006). Measreing the effects of consumer switching costs on switching intention in Taiwan mobile telecommunication services. The Journal of American Academy of Business, 9(1), 75-85.
114.Hu, H. H., Kandampully, J., & Juwaheer, T. D. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. The Service Industries Journal, 29(2), 111-125.
115.Huang, E., Hsu, M. H., & Yen, Y. R. (2008). Understanding participant loyalty intentions in virtual communities. WSEAS Transactions on Information Science & Applications, 4(5), 497-511.
116.Huang, L. Y., & Hsieh, Y. J. (2012). Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers. Electronic Commerce Research and Applications, 11(3), 218-228.
117.Igbaria, M., Guimaraes, T., & Davis, G. B. (1995). Testing the determinants of microcomputer usage via a structural equation model. Journal of management information systems, 11(4), 87-114.
118.Jackson, B. B. (1985). Build customer relationships that last. Harvard Business Review, 63(6), 120-128.
119.Jasperson, J., Carter, P. E., & Zmud, R. W. (2005). A comprehensive conceptualization of post-adoptive behaviors associated with information technology enabled work systems. MIS Quarterly, 29(3), 525-557.
120.Jeyaraj, A., Rottman, J., & Lacity, M. (2006). A review of the redictors, linkages, and biases in IT innovation adoption research. Journal of Information Technology, 21(1), 1-23.
121.Jiang, P., & Rosenbloom, B. (2005). Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39(1/2), 150-174.
122.Jin, X. L., Cheung, M. K., Lee, K. O., & Chen, H. P. (2009). How to keep members using the information in a computer-supported social network. Computers in Human Behavior, 25(5), 1172-1181.
123.Johnson, M. D., Herrmann, A., & Huber, F. (2006). The evolution of loyalty intentions. Journal of Marketing, 70(2), 122-132.
124.Jones, A., & Preece, J. (2006). Online communities for teachers and lifelong learners: A framework for comparing similarities and identifying differences in communities of practice and communities of interest. International Journal of Learning Technology, 2(2/3), 112-137.
125.Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000). Switching barriers and repurchase intentions in services. Journal of Retailing, 76(2), 259-274.
126.Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2002). Why customers stay: Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes. Journal of Business Research, 55(6), 441-450.
127.Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99.
128.Kanamori, T., & Kimura, A. (2003). Net Communities in Brand Marketing. NRT Papers, 63(1), 1-10.
129.Kang, Y. S., & Lee, H. (2010). Understanding the role of an IT artifact in online service continuance: An extended perspective of user satisfaction. Computers in Human Behavior, 26(3), 353-364.
130.Kang, Y. S., Hong, S., & Lee, H. (2009). Exploring continued online service usage behavior: The roles of self-image congruity and regret. Computers in Human Behavior, 25(1), 111-122.
131.Kannan, P. K., Chang, A., & Whinston, B. (2000). Electronic communities in e-business: Their role and issues. Information Systems Frontiers, 1(4), 415-426.
132.Karahanna, E., Straub, D. W., & Chervany, N. L. (1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213.
133.Keil, M., Tan, B. C. Y., Wei, K. K., Saarinen, T., Tuunainen, V., & Wassenaar, A. (2000). A cross-cultural study on escalation of commitment behavior in software projects. MIS Quarterly, 24(2), 299-325.
134.Kim, B., & Han, I. (2009). The role of trust belief in community-driven knowledge and its antecedents. Journal of the American Society for Information Science & Technology, 60(3), 1012-1026.
135.Kim, J. W., Choi, J., Qualls, W., & Han, K. (2008). It takes a marketplace community to raise brand commitment: The role of online communities. Journal of Marketing Management, 24(3-4), 409-431.
136.Kim, M. J., Chung, N., & Lee, C. K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256-265.
137.Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effect of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications Policy, 28(2), 145-159.
138.Kim, W. G., Lee, Y. K., & Yoo, Y. J. (2006). Predictors of relationship quality and relationship outcomes in luxury restaurants. Journal of Hospitality & Tourism Research, 30(2), 143-169.
139.King, W. R., & He, J. (2006). A meta-analysis of the technology acceptance model. Information & Management, 43(6), 740-755.
140.Klemperer, P. D. (1987). The competitiveness of markets with switching costs. The Rand Journal of Economics, 18(1), 138-150.
141.Klemperer, P. D. (1995). Competition when consumer have switching cost: An overview with applications to industrial organization, macroeconomics, and international trade. Review of Economic Studies, 62(4), 515-540.
142.Ko, H., Cho, C. H., & Roberts, M. (2005). Internet uses and gratifications. A structural equation model of interactive advertising. Journal of Advertising, 34(2), 57-70.
143.Koo, D. M. (2009). The moderating role of locus of control on the links between experiential motives and intention to play online games. Computers in Human Behavior, 25(2), 466-474.
144.Kotler, P. J. (1991). Marketing Management (7th ed.). Englewood Cliffs, NJ: Prentice-Hall.
145.Kotler, P. J. (2000). Marketing management (10th ed.). Upper Saddle River, NJ: Prentice-Hall.
146.Kozinets, R. V. (1999). E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252-264.
147.Kozinets, R. V. (2002). The field behind the screen: Using the method of netnograpliy to research market-oriented virtual communities. Journal of Marketing Research, 39(1), 61-73.
148.Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25(4), 887-896.
149.Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the academy of Marketing Science, 32(3), 293-311.
150.Lee, F. S. L., Vogel, D., & Lirnayem, M. (2003). Virtual community informatics: A review and research agenda. The Journal of Information Technology Theory and Application, 5(1), 4-61.
151.Lee, J., Lee, J., & Feick, L. (2001). The Impact of switching costs on the customer satisfaction-loyalty link: Mobile phone service in France. The Journal of Services Marketing, 15(1), 35-45.
152.Lee, M., & Cunningham, L. F. (2001). A cost/benefit approach to understanding service loyalty. The Journal of Services Marketing, 15(2), 113-130.
153.Liang, T. P., & Huang, J. S. (1998). An empirical study on consumer acceptance of products on electronic market: A transaction cost model. Decision Support Systems, 24(1), 29-43.
154.Liao, C., Chen, J. L., & Yen, D. C. (2007). Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model. Computers in Human Behavior, 23(6), 2804-2822.
155.Limayem, M., & Cheung, C. M. K. (2008). Understanding information systems continuance: The case of Internet-based learning technologies. Information & Management, 45(4), 227-232.
156.Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2007). How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly, 31(4), 705-738.
157.Lin, C. H., Sher, P. J., & Shih, H. U. (2005). Past progress and future directions in conceptualizing customer perceived value. International Journal of Service Industry Management, 16(4), 318-336.
158.Lin, C. S., Wu, S., & Tsai, R. J. (2005). Integrating perceived playfulness into expectation-confirmation model for web portal context. Information & Management, 42(5), 683-693.
159.Loomes, G., & Sugden, R. (1986). Disappointment and dynamic consistency in choice under uncertainty. Review of Economic Studies, 53(2), 271-282.
160.Lu, H. P., & Hsiao, K. L. (2010). The influence of extro/introversion on the intention to pay for social networking sites. Information & Management, 47(3), 150-157.
161.Luedicke, M. K. (2006). Brand community under fire: The role of social environments for the Hummer brand community. Advances in Consumer Research, 33(1), 486-493.
162.Luo, J., Ba, S., & Zhang, H. (2012). The effectiveness of online shopping characteristics and well-designed websites on satisfaction. MIS Quarterly, 36(34), 1131-1144.
163.Maciag, G. A. (2000). Web portals user in, drive away business. National Underwriter Propertyand casualty-Risk and Benefit Management, 11(1), 1-9.
164.Madupu, V., & Cooley, D. O. (2010). Cross-cultural differences in online brand communities: an exploratory study of indian and american online brand communities. Journal of International Consumer Marketing, 22(4), 363-375.
165.Mantymaki, M., & Salo, J. (2010). Trust, social presence and customer loyalty in social virtual worlds. 23rd BLED Proceedings, 38(1), 49-64.
166.Mathwick, C. (2002), The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison. Journal of Retailing, 78(1), 51-60.
167.Mathwick, C., Malhotra, N., & Rigodon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internetshopping environment. Journal of Retailing, 77(1), 39-56.
168.Mathwick, C., Wiertz, C., & de Ruyter, K. (2008). Social capital production in a virtual P3 community. Journal of Consumer Research, 34(6), 832-849.
169.McAlexander, J. H., Schouten, W. J., & Koening, F. H. (2002). Building brand community. Journal of Marketing, 66(1), 38-54.
170.McMillan, D. W., & Chavis, D. M. (1986). Sense of community: A definition and theory. Journal of Community Psychology, 14(1), 6-23.
171.McWilliam, G. (2000). Building strong brands through online communities. Sloan Management Review, 41(13), 43-54.
172.Monroe, K. B. (1990). Pricing: Making profitable decision (2nd ed.). New York, NY: McGraw-Hill.
173.Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
174.Muniz, A. M., & O'Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.
175.Muniz, A. M., & Schau, H. J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research, 31(4), 737-747.
176.Murray, K. B. (1991). A test of services marketing theory: Consumer information acquisition activities. Journal of Marketing, 55(1), 10-25.177.Nambisan, P., & Watt, J. H. (2011). Managing customer experiences in online product communities. Journal of Business Research, 64(8), 889-895.
178.Neal, W. D. (1999). Satisfaction is nice, but value drives loyalty. Marketing Research, 22(11), 21-23.
179.Newman, J. W., & Werbel, R. A. (1973). Multivariate analysis of brand loyalty for major household appliances. Journal of Marketing Research, 10(4), 404-409.
180.Novak, T. P., Hoffman, D. L., & Duhachek, A. (2003). The influence of goal-directed and experiential activities on online flow experiences. Journal of Consumer Psychology, 13(1/2), 3-16.
181.Nunnally, J. C. (1978). Psychometric theory. New York, NY: McGraw-Hill.
182.Nusair, K. K., Bilgihan, A., Okumus, F., & Cobanoglu, C. (2013). Generation Y travelers’ commitment to online social network websites. Tourism Management, 35(2), 13-22.
183.Oliva, T. A., Oliver, R. L., & Bearden, W. O. (1995). The relationship among consumer satisfaction, involvement, and product performance. Behavioural Science, 40(2), 104-132.
184.Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992). A catastrophe model for developing service satisfaction strategies. Journal of Marketing, 56(3), 83-95.
185.Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469.
186.Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York, NY: McGraw-Hill.
187.Oliver, R. L., & Macmillan, I. C. (1992). A catastrophe model for developing service satisfaction strategies. Journal of Marketing, 56(3), 83-95.
188.Olshavsky, R. W., & Granbois, D. H. (1979). Consumer decision making–fact or fiction. Journal of Consumer Research, 6(2), 93-100.
189.Orlikowski, W. J. (1996). Improvising organisational transformation over time: A situated change perspective. Information Systems Research, 7(1), 63-92.
190.Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10), 1160-1166.
191.Papacharissi, Z., & Rubin, A. M. (2000). Predictors of Internet use. Journal of Broadcasting & Electronic Media, 44(2), 175-196.
192.Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality–value–loyalty chain: A research agenda. Journal of Academic of Marketing Science, 28(1), 168-174.
193.Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
194.Patterson, P. G., & Sharma, N. (2000). Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional consumer services. International Journal of Service Industry Management, 11(5), 470-490.
195.Patterson, P. G., & Smith, T. (2003). A cross-cultural study of switching barriers and propensity to stay with service providers. Journal of Retailing, 79(2), 107-120.
196.Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143.
197.Pelling, E. L., & White, K. M. (2009). The theory of planned behavior applied to young people's use of social networking web sites. CyberPsychology & Behavior, 12(6), 755-759.
198.Petter, S., Straub, D., & Rai, A. (2007). Specifying formative constructs in information systems research. MIS Quarterly, 31(4), 623-656.
199.Ping, R. A. (1993). The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect. Journal of Retailing, 69(3), 320-352.
200.Plant, R. (2004). Online Community. Technology in Society, 26(1), 51-65.
201.Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531-544.
202.Porter, C. E., & Donthu, N. (2008). Cultivating trust and harvesting value in virtual communities. Management Science, 54(1), 113-128.
203.Porter, M. E. (1980). Competitive Strategy, New York, NY: Free Press.
204.Preece, J. (2001). Sociability and usability in online communities: Determining and measuring success. Behavior & Information Technology, 20(5), 347-356.
205.Raban, D. R., & Rafaeli, S. (2007). Investigating ownership and the willingness to share information online. Computers in Human Behavior, 23(5), 2367-2382.
206.Ranaweera, C., & Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. International Journal of Service Industry Management, 14(4), 374-395.
207.Reichheld, F. F., & Sasser, W. E., Jr. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111.
208.Reichheld, F. F., & Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
209.Rheingold, H. (1993). The virtual community: Homesteading on the electronic frontier. Reading, MA: Addison-Wesley.
210.Rogers, E. M. (1962). Diffusion of innovations (1st ed.). New York, NY: Free Press.
211.Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
212.Romm, C., Pliskin, N., & Clarke, R. (1997). Virtual communities and society: Toward and integrative three phase model. International Journal of Information Management, 17(4), 261-270.
213.Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R., (2005). Loyalty programs and a sense of community. Journal of Services Marketing, 19(4), 222-233.
214.Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision marketing. Journal of Risk and Uncertainty, 1(1), 7-59.
215.Schaupp, L. C., Carter, L., & McBride, M. E. (2010). E-file adoption: A study of U.S. taxpayers' intentions. Computers in Human Behavior, 26(4), 636-644.
216.Schiffluan, L., & Kanuk, L. (1991). Consumer Behavior. New Jersey, NJ: Prentice Hall.
217.Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: How web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
218.Schouten, J. W., McAlexander, J. H., & Koenig, H. F. (2007). Transcendent customer experience and brand community. Journal of the Academy of Marketing Science, 35(3), 357-368.
219.Schroer, J., & Hertel, G. (2009). Voluntary engagement in an open web-based encyclopedia: Wikipedians and why they do it. Media Psychology, 12(1), 96-120.
220.Shapiro, C., & Varian, H. R. (1999). Information rules: A strategic guide to the network economy. Boston, MA: Harvard Business School Press.
221.Sharma, N., & Patterson, P. G. (2000). Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services. International Journal of Service Industry Management, 11(5), 470-490.
222.Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
223.Singh, J., & Pandya, S. (1991). Exploring the effects of consumers' dissatisfaction level on complaint behaviours. European Journal of Marketing, 25(9), 7-21.
224.Slater, S. F., & Narver, J. C. (2000). Intelligence generation and superior customer value. Journal of Academy of Marketing Science, 28(1), 120-127.
225.Spaulding, T. J. (2010). How can virtual communities create value for business? Electronic Commerce Research and Applications, 9(1), 38-49.
226.Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in ecommerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41-50.
227.Stayman, D. M., & Kardes, F. R. (1992). Spontaneous inference processes in advertising: Effects of need for cognition and self-monitoring on inference generation and utilization. Journal of Consumer Psychology, 1(2), 125-142.
228.Sung, Y., Kim, Y., Kwon, O., & Moon, J. (2010). An exploratory study of Korean consumer participation in virtual brand communities in social network sites. Journal of Global Marketing, 23(5), 430-445.
229.Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
230.Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1998). Consumer perceived value: Development of a multiple item scale. American Marketing Association Conference Proceedings, 9(1), 138-143.
231.Swink, W. D. (1999). Effectiveness of an electrical barrier in blocking a sea lamprey spawning migration on the Jordan river. North American Journal of Fisheries Management, 19(2), 397-405.
232.Szajna, B. (1996). Empirical evaluation of the revised technology acceptance model. Management Science, 42(1), 85-92.
233.Szymanski, D. M., & Hise, R. T. (2000). e-Satisfaction: An initial examination. Journal of Retailing, 76(3), 309-322.
234.Tang, J. T. E., & Chiang, C. H. (2010). Integrating experiential value of blog use into the expectation-confirmation theory model. Social Behavior and Personality, 38(10), 1377-1390.
235.Thompson, S. A., & Sinha, R. K. (2008). Brand communities and new product adoption: The influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80.
236.Thomson, M., MacInnis, D. J. & Park, C. W. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.
237.Thong, J. Y. L., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810.
238.van der Heijden, H. (2004). User acceptance of hedonic information system. MIS Quarterly, 28(4), 695-704.
239.van Raaij, E. M., & Schepers, J. J. L. (2008). The acceptance and use of a virtual learning environment in China. Computers & Education, 50(3), 838-852.
240.Venkatesh, S. A. (2006). Off the books: The underground economy of the urban poor. Cambridge, MA: Harvard University Press.
241.Venkatesh, V. (2000). Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342-365.
242.Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Science, 39(2), 273-312.
243.Venkatesh, V., & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision Sciences, 27(3), 451-481.244.Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
245.Venkatesh, V., Davis, F. D., & Morris, M. G. (2007). Dead or alive? The development, trajectory and future of technology adoption research. Journal of the AIS, 8(4), 268-286.
246.Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward an unified view. MIS Quarterly, 27(3), 425-478.
247.Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
248.Wang, Y., & Fesenmaier, D. R. (2004). Towards understanding members' general participation in and active contribtion to an online travel community. Tourism Management, 25(6), 709-722.
249.Wasko, M., & Faraj, S. (2000). It is what one does: Why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems, 9(2/3), 155-173.
250.Wasko, M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35-57.
251.Wiertz, C., & de Ruyter, K. (2007). Beyond the call of duty: Why customers contribute the firmhosted commercial online communities. Organizational Studies, 23(3), 347-376.
252.Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
253.Wu, J. H., Chen, Y. C., & Lin, L. M. (2007). Empirical evaluation of the revised end user computing acceptance model. Computers in Human Behavior, 23(1), 162-174.
254.Wu, W. Y., & Sukoco, B. M. (2010). Why should I share? Examining consumers' motives and trust on knowledge sharing. Journal of Computer Information Systems, 50(4), 11-19.
255.Yang, Z., & Peterson, R. T. (2004). Customer perceived value, satisfaction and loyalty: The role of switching costs. Psychology and Marketing, 21(10), 799-822.
256.Yousafai, S. Y., Foxall, G. R., & Pallister, J. G. (2007). Technology acceptance: A meta-analysis of the TAM-Part 1. Journal of Modelling in Management, 2(3), 251-280.
257.Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
258.Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996), The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
259.Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web site: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
260.Zhang, K. Z., Lee, M. K., Cheung, C. M., & Chen, H. P. (2009). Understanding the role of gender in bloggers' switching behavior. Decision Support Systems, 47(4), 540-546.
261.Zhou, T., Lu, Y., & Wang, B. (2010). Integrating TTF and UTAUT to explain mobile banking user adoption. Computers in Human Behavior, 26(4), 760-767.