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題名：多準則決策分析於無線通訊產業之應用
作者：郭五鳳
作者(外文)：Catherine Wufeng Kuo
校院名稱：國立臺灣科技大學
系所名稱：管理研究所
指導教授：喻奉天
葉瑞徽
學位類別：博士
出版日期：2014
主題關鍵詞：資通訊產業；商業生態；商業合作網絡；專案管理策略；資源基礎理論；關鍵零組件供應商選擇；協同效應理論；層級分析法；模糊層級分析法；Information；communication and technology (ICT) industry；Business ecosystem；Business collaboration network；Project management strategy；Key component vendor/supplier selection；Resource-based view；Synergistic effects；Analytic hierarchy process (AHP)；Fuzzy analytic hierarchy process (FAHP)
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在快速變遷的資通訊(ICT)產業裡，企業必須隨時規劃和選定適當的策略，以因應不斷更新的科技和市場需求的急迫性。因此，除了企業本身的專業條件和內部資源之外，也應考量在此商業生態中，目標客戶群的市場需求和關鍵零組件供應商的核心技術，要能結合此商業發展網絡群體中的三方，才能有助於企業選定最佳決策。本論文提出二個中小企業個案實例，經訪談問卷調查，及質性研究，實證企業在實務決策制定過程中所應考量的要素；並以量化分析驗證結果，對該企業提出最佳策略建議。
個案一: 本個案探討一個以專案營運為導向的研發公司，其專案排序策略，是該企業經營管理策略中的首要指標。此案例實證研究指出，在專案開發的商業發展網絡供應鏈(客戶端、個案研究廠商、供應商)中，企業的市場、技術和財務資產，都是考量的關鍵因素。藉由資源基礎理論的觀點，和層次(級)分析法的實證結果指出，該企業應以利潤導向的專案作為優先排序，以利於經營決策和管理。
個案二: 本個案探討企業如何結合以核心關鍵技術導向的零組件供應商，以有助於企業達到更好的成效表現。此案例實證研究提出，經由專家群的判斷，能力、生產力、和信賴度是檢視供應商的關鍵因素。實證結果指出，藉由商業生態和協同效應理論的觀點，以及模糊層級分析法的量化分析，該企業的決策，應以在地供應商作為最適當的產品共同合作研發的夥伴。
本論文以學術研究的理論和分析方法為根基，結合企業高階經理人的產業經驗及市場供需端的夥伴共同參與評估，實證結果有利於深耕產學個案研究，提供產業界訂定策略之參考。
In the constantly ever-changing era of the information, communication and technology (ICT) industry, firms have to always plan and conduct appropriate strategies in response to up-to-date technology and the urgent needs from market demand. Aside from expertise and internal resources, firms must consider about how to target customers’ requirements and key component vendors’ technological skills, and then coordinate with them in the framework of a business development network so as to enhance decision making over the best strategy alternatives. This research introduces two small and medium enterprise (SME) empirical cases and explores the core factors related to the decision making process based on interviews, questionnaire responses, qualitative theoretical research, and quantitative measurement analysis in order to highlight the optimal strategies that can be recommended to firms.
Case study one: For a projects-based research and development firm, the project priority strategy is the benchmark of its corporate operation management strategy. This empirical study take variables of a firm’s market, technology, and financial assets into account and addresses the key factors of the interaction between businesses within a project development’s supply chain: clients, the examined firm, and suppliers. The findings indicate that a profit-driven project can dominate the firm’s strategic operations and management from the resource-based view and analytic hierarchy process technique perspectives.
Case study two: Integrated circuit (IC) component vendors/ suppliers with the appropriate technical know-how can profitably contribute to co-business development. This case study deploys experts’ judgments to incorporate a vendor’s capability, productivity, and reliability characteristics as the core factors for an appropriate vendor selection analysis. From the business ecosystem aspect, in order to review the importance of buyer-supplier synergistic effects and the fuzzy-AHP technique analysis results, we take a Taiwan-based IC design vendor as the first priority among the selection of alternatives.
Referring to theoretical methods and analytical approaches, senior management’s expertise with industrial experiences, and the evolvement in how business network partners implemented the empirical cases, in this dissertation we examine the increasing importance of academia/industry cooperation research.
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