:::

詳目顯示

回上一頁
題名:結合社會認同理論與消費者創新觀點探究運動賽事球迷後續之支持行為
作者:范良誌
作者(外文):FAN, LIANG-CHIH
校院名稱:元智大學
系所名稱:管理學院博士班
指導教授:江藍龍
學位類別:博士
出版日期:2020
主題關鍵詞:運動賽事參與動機行為意圖自我決定理論社會認同理論spectator sport eventsparticipation motivationbehavioral intentionself-determination theorysocial identity theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:6
一、網路資料
中華職棒大聯盟(2018,6月3日)。球迷成長數。資料引自http://www.cpbl.com.tw/footer/fans.html
周秩年、薛名淳(2016)。產業分析:運動服務業發展趨勢(2016,7月18日)。取自臺灣趨勢研究,網址 http://www.twtrend.com/share_cont.php?id=54。
楊明娟(2018,7月13)。世界盃/足球經濟最有賺頭的產業。中央廣播電台新聞網,取自https://tw.news.yahoo.com/%E4%B8%96%E7%95%8C%E7%9B%83-%E8%B6%B3%E7%90%83%E7%B6%93%E6%BF%9F- %E6%9C%80%E6%9C%89%E8%B3%BA%E9%A0%AD%E7%9A%84%E7%94%A2%E6%A5%AD-043100412--sow.html
二、中文文獻
尹相志(2001)。顧客流失分析技術。DATA 數位行銷,3(4),37-41。
方佩欣(2015)。建構職業運動球迷品牌愛、追隨力及忠誠度之研究 (未出版之博士論文)。台灣師範大學,台北市。
王之弘(1991)。職業棒球市場區隔與消費行為之研究(未出版之碩士論文)。東海大學,台中市。
王沛泳(2001)。球迷參與行為及參與滿意度之影響因素(未出版之碩士論文)。成功大學,台南市。
王志裕、楊雅勤、蘇靖媛、張霆諭(2014)。運動明星個人行為對青少年運動產品消費行為之影響-以臺中市立高級中學學生為例。運動與觀光研究,3(2),17-30。
李嘉宜、林彥伶、曹校章(2016)。迷妹之謎-死忠女球迷的運動真情告白。中華體育季刊,30(3),238-238。
李嘉宜(2016)。從非迷到著迷-女球迷形塑歷程之探究:形成脈絡、認同與實踐 (未出版之博士論文)。台灣師範大學,台北市。
李元方(2016)。職棒球迷參與動機、球隊認同、認真休閒與休閒效益關係之研究-以桃猿隊為例 (未出版之碩士論文)。大葉大學,彰化縣。
辛佳琪(2015)。中華職業棒球球迷參與動機與行為意圖之研究-以義大犀牛隊球迷為例 (未出版之碩士論文)。大仁科技大學,屏東縣。
辛佳琪、吳勤榮、李佳鴻(2016)。義大犀牛球迷參與動機與行為意圖之研究。 運動休閒管理學報,13(3),43-62。
邱皓政(2000)。社會與行為科學的量化研究與統計分析。台北市:五南。
邱皓政(2003)。結構方程模式:LISREL的理論、技術與應用。台北市:雙葉書廊。
邱皓政(2004)。社會與行為科學的量化研究與統計分析:SPSS中文視窗版資料分析範例解析(二版)。台北:五南。
邱貽(2015)。女性名人代言運動商品對女性消費者購買意願之探討。運動健康休閒學報,6,32 - 37。
邱柏岳(2015)。職棒球團新視界:球團績效於經驗品質與球隊認同對忠誠意圖之干擾效果(未出版之博士論文)。台北大學,台北市。
邱明志(2018)。草衙道大魯閣棒壘球打擊場服務品質對顧客滿意度之研究。Journal of Sports Research,27(2),53-66。
呂宛蓁(2007)。職棒現場觀眾參與行為意圖模式之建構 (未出版博士論文)。臺灣師範大學,台北市。
林淑娟、林房儹(2004)。臺灣職棒運動產業的經濟產值分析。運動管理季刊,6,62-70。
林孟蓁(2007)。中華職棒各球團現場促銷活動認知與滿意度之研究(未出版之碩士論文)。臺灣師範大學,台北市。
林靜妮、黃承楷(2013)。台灣職業運動商機與未來取向。運動管理,20,21-27。
吳萬益、林清河(2002)。企業研究方法,台北市:華泰文化。
吳明隆(2008)。結構方程模式。台北市:五南圖書。
吳勤榮、何啟川、楊艾陵 (2013)。澄清湖棒球場兄弟象球迷參與中華職業棒球聯盟賽事動機量表效度驗證之研究。體育運動與 Amos 統計應用期刊,2(2),1-14。
昝家騏、劉榮聰(2000)。運動產業的市場區隔與其對運動行銷的涵義。大專體育,50,165-171。
施致平(2001)。中華職籃觀眾參與之預測模式研究。體育學報,30,131-142。
高俊雄(2004)。實務教學對運動賽會管理能力影響之研究。2004年產官學運動與休閒學術研討會論文集(下),583-599。
高慈薏、陳鴻雁(2008)。網路購買運動商品行為動機因素探討。大專體育學術專刊,318 - 324。
高立學(2012)。觀賞運動活動中觀眾感受的效益。休閒事業研究,10,76-90。
黃煜、林房儹(2000)。我國職業運動聯盟營運架構與策略之探討,我國運動產業趨勢分析暨運動管理教育研討會論文集,242-260。台中:台灣體育學院。
黃俊英(2001)。行銷學的世界。台北:天下遠見。
黃芳銘(2002)。結構方程模式理論與應用。台北市:五南出版社。
黃芳銘(2007)。結構方程模式:理論與應用。台北市:五南圖書。
黃美珍(2008)。淺談提升桌球運動觀賞之策略。大專體育,96,51-54。
陳優華、簡彩完(2005)。中華職棒大聯盟及球團服務品質、滿意度與忠誠度對球迷再購意願影響之驗證。明道學術論壇,1(1),93 - 104。
陳寬裕、王正樺(2017)。論文統計分析實務SPSS與AMOS的運用。台北市:五南。
梁懷良、高月慈、林鉦棽(2011)。運動員代言人與產品配適度之文獻回顧。臺灣體育運動管理學報,11(3),191 - 213。
曹校章、蕭嘉惠(2009)。運動消費者觀賞動機模式驗證以 SBL 超級籃球聯賽爲例。體育學報,42(2),29-48。
游佩藝、林房儹(2013)。球員認同感與顧客滿意度在態度品牌忠誠模型之驗證-以代言運動產品為例。休閒保健期刊,9,25 - 35。
程紹同等著(2002)。運動管理學導論。台北市:華泰文化。
彭小惠(2005)。運動賽會經理人所需具備之專業能力。國民體育季刊,34(2),37-43。
張智涵、戴遐齡(2018)。國際運動賽會吸引力、觀光利益與運動觀光發展態度之關係。大專體育學刊,20,207-221。
張春興(1989)。張氏心理學辭典。台北市:東華書局。
張永明(2017)。職業棒球賽主題趴體驗價值、滿意度與忠誠度之相關研究-以桃猿隊為例 (未出版之碩士論文)。開南大學,桃園市。
廖俊儒(2004)。職棒現場觀眾消費體驗要素對體驗滿意度與忠誠度意願影響之研究 (未出版之碩士論文)。臺灣師範大學,台北市。
廖羚吟(2016)。善因行銷對消費者涉入程度及忠誠度影響之研究─以中華棒球團為例 (未出版之碩士論文)。高雄師範大學,高雄市。
趙建蕾(2015)。消費者對遠距照護商品購買意願之前置因素探討(未出版之博士論文)。朝陽科技大學,台中市。
鄭勵君(2001)。大型賽會申辦與城鄉再造之我見。運動產業政策國際研討會報告書。台北市:行政院體育委員會。
鄭宗益(2004)。國內職業棒球之消費行為研究-以輔仁大學為例(未出版之碩士論文)。輔仁大學,新北市。
劉照金(2010)。運動產業發展之社會及經濟效益,國民體育季刊,39(1),38-44。
劉麗惠(2014)。運動經濟時下最劣的健康商機。貿易雜誌,280,10-13。
劉翼諄(2017)。Lamigo 桃猿隊主題趴球迷參與動機、滿意度與忠誠度之研究-以2016年阿迷趴為例 (未出版之碩士論文)。台灣體育運動大學,新北市。
魏文欽(2008)。資料分析技巧:結構方程模式-AMOS LISREL SAS之應用。台北市:雙葉書廊。
鍾志強(2008)。大學校院運動會服務品質與參與者行為意圖之關係研究。運動休閒管理學報,5(1),73-83。
鍾潤華(2015)。2015 年苗栗縣 [理事長盃] 慢速壘球賽參與動機,涉入程度與休閒效益之研究。運動休閒管理學報,12(4),18-34。
藍俊雄、朱士全(2018)。品牌代言人行銷對消費者購買意願之研究以運動商品為例。觀光與休閒管理期刊,6,23-33。
謝文潔(2012)。中華職棒球迷認同與持續涉入關係之研究。運動休閒管理學報,9(2),306-321。
顏寶峻(2016)。中華職棒球迷對主場行銷活動、涉入程度與忠誠度之研究 (未出版之碩士論文)。亞洲大學,台中市。
蘇懋坤(1999)。台灣職棒大聯盟現場觀眾生活形態與消費行為之研究(未出版之碩士論文)。台灣師範大學,台北市。
三、英文文獻
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411.
Boomsma, A. (1983). On the robustness of LISREL (maximum likelihood estimation) against small sample size and non-normality. Unpublished doctoral dissertation, University of Groningen, Groningen.
Boomsma, A. (1985). Nonconvergence, improper solutions, and starting values in LISREL maximum likelihood estimation. Psychometrika, 50,229-242.
Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science,16,74-94.
Bentler, P. M. (1995). EQS:Structual equations program manual. Encino, CA:Multivariate Software.
Correia, A., & Esteves, S. (2007). An exploratory study of spectators motivation in football. Sport Management and marketing, 2, 572-590.
Cui, A. S., & Wu, F. (2016).Utilizing Customer Knowledge in Innovation: Antecedents and Impact of Customer Involvement on New Product Performance. Jurnal of the Academy of Marketing Science,44(4),516-538.
Deci, E. L. (1975). Intrinsic motivation. New York: Plenum Press.
Dunlap, B. J., Dotson, M. J., & Chamber, T. M. (1988). Perception of real-estate broker and buyers: A sale orientation, customer orientation ap-proach. Journal of Business Research, 17(2), 175-187.
Deci, E. L., & Ryan, R. M. (2000). The “what” and the “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11, 227-268.
Diamantopoulos, A., Siguaw, J. A., & Siguaw, J. A. (2000). Introducing LISREL: A guide for the uninitiated. Sage.
Deci, E. L., Ryan, R. M., Gagné, M., Leone, D. R., Usunov, J., & Kornazheva, B. P. (2001). Need satisfaction, motivation, and well-being in the work organizations of a former eastern bloc country: Across-cultural study of self- determination. Personality and Social Psychology Bulletin, 27(8), 930-942.
Deci, E. L., & Ryan, R. M. (2002). Handbook of Self- determination Research (pp. 1-33). New York: The University of Rochester Press.
DeVellis, R. F. (2003). Scale Development: Theory and Applications (2nd ed., Vol. 26). Thousand Oaks, CA: Sage Publications.
Donavan, D.T., Carlson, B., & Zimmerman, M. (2005). Personality influences on spectator need for affiliation andidentification. Sport Marketing Quarterly,14, 31-42.
Donahay, B., & Rosenberger III, P. J. (2007). Using Brand Personality to measure the effectiveness of image transfer in Formula One racing. Marketing Bulletin, 18.
Eagly, A. H. (1992). Uneven progress: Social psychology and the study of attitudes. Journal of Personality and Social Psychology, 63(5), 693.
Eschenfelder, M. & Li, M. (2006).Economics of sport (2nd eds).Morgantown, WV: Fitness lnformation Technology, lnc.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.
Funk, D. C., Mahony, D. F., & Ridinger, L. L. (2002). Characterizing consumer motivation as individual difference factors: Augmenting the sport interest inventory (SII) to explain level of spectator support. Sport Marketing Quarterly, 11(1), 33-43.
Funk, J. B. (2003). Violent video games: Who’s at risk? In D. Ravitch, & J. Viteritti (Eds.), Kid stuff: Marketing violence and vulgarity in the popular culture ( pp. 168 - 192). Baltimore, MD: Johns Hopkins University Press.
Funk, D. C., Ridinger, L. L., & Moorman, A. M. (2004). Exploring origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams. Leisure Science, 26, 35-61.
Funk, D. C., & James, J.D. (2006). Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 20, 189-217.
Funk, D. C., Alexandris, K., & McDonald, H. (2008). Consumer behaviour in sport and events. Routledge.
Funk, D. C., Filo, k., Beaton, A. A., & Pritchard, M.(2009). Measuring the motives of sport event attendance: Bridging the academic-practitioner divide to understanding behavior. Sport Marketing Quarterly, 18, 126-138.
Funk, D. C., Beaton, A., & Alexandris, K. (2012). Sport consumer motivation: Autonomy and control orientations that regulate fan behaviours. Sport Management Review, 15,355-367.

Giulianotti, R. (2002).Supporters, followers, fans, and flaneurs:A taxonomy of apectator identities in football. Journal of Sport and Social Issues,26(1),25-46.
Hoelter, J. W. (1983). The analysis of covariance structures: Goodness-of-fit indices. Sociological Methods and Research, 11,325-344.
Hippel, E. (1988). The Sources of Innovation, Oxford University Press, New York, NY.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W.C. (1998). Multivariate data analysis (5th ed.). Upper Saddle River, NJ:Prentice Hall.
Hanna, N., & Wozniak, R. (2001). Consumer behavior an applied approach. Prentice Hall.
Hogg, M. A., Abrams, D., Otten, s., & Hinkle, S.(2004). The social identity perspective:Intergroup relations, self-com-ception, and small groups. Small Group Research, 35(3), 246-276.
Hur, Y., Ko, Y. J., & Valacich, J. (2007). Motivation and concerns for online sport consumption. Journal of Sport Management, 21, 521-539.
Heere, B., & James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319-337.
Hornsey, R. (2008). ‘“Everything is made of atoms”: the reprogramming of space and time in post-war London’, Journal of Historical Geography, 34(1),94-117.
Homburg, C., Wieseke, J., & Hoyer, W. D. (2009). Social Identity and the Service-Profit Chain. Journal of Marketing, 73(2), 38-54.
Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J. S., & James, J. D. (2011). Brand community development through associated communities: Grounding community measurement within social identity theory. Journal of Marketing Theory and Practice, 19(4), 407-422.
Hu, L. T., Bentler, P. M., & Kano, Y. (1992). Can test statistics in covariance structure analysis be trusted?. Psychological bulletin, 112(2), 351.
Joreskog, K.G. & Sorbom, D. (1996a). LISREL 8: User’s reference guide. Chicago: Scientific Software International.
James, J.D., & Ross, S.D. (2004). Comparing sport consumer motivations across multiple sports. Journal of Sport Behavior, 25(3), 17-25.
Katz, R., & Tushman, M. L. (1981), “An investigation into the managerial roles and career paths of gatekeepers and project supervisors in a major R&D facility”, R&D Management, 11 (3),103-109.
Kline, R. B. (1998).Principles and practice of structural equation modeling.New York:Guilford.
Kelloway, E. K. (1998). Using LISREL for structural equation modeling: A researcher's guide. Sage.
Keller, K. L. (2003). Strategic brand management: Building, measuring and managing brand equity (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kwon, H. H., Trail, G. T., & Anderson, D. S. (2005). Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty?. Sport Management Review, 8(3), 255-270.
Kline, R. B. (2005). Principles and practice of structural equation modeling. New York: Guilford.
Kenny, D. A. (2006). Series editor’s note. In T. A. Brown (Ed.), Confirmatory factor analysis for applied research (pp. ix-x). NY: Guilford.
Katz, M., & Heere, B. (2013). Leaders and followers: An exploration of the notion of scale-free networks within a new brand community. Journal of Sport Management, 27(4), 271-287.
McDonald, P., Edwards, R.A., Greenhalgh, J. F. D. & Morgan, C. A. (2002). Animal Nutrition, 6th edition. Pearson, Prentice Hall, UK.
Liberman, A., & Chaiken, S. (1992). Defensive processing of personally relevant health messages. Personality and Social Psychology Bulletin, 18(6), 669-679.
Lough, N. L., & Kim, A. (2004). Analysis of socio-motivations affecting spectator attendance at 677 women’s professional basketball games in South Korea. Sport Marketing Quarterly, 13, 35-42.
Lomax, R. G., & Schumacker, R. E. (2004). A beginner's guide to structural equation modeling. psychology press.
Liu, J. H., & László, J. (2007). A narrative theory of history and identity: Social identity, social representations, society and the individual. In G. Moloney, & I. Walker (Eds.), Social representations and history (pp. 85-107). New York: Palgrave-Macmillan.
Mardia, K. V. (1985). Mardia’s test of multinormality. In Kotz, S., & Johnson, N. L. (Eds). Encyclopedia of statistical sciences, 5, 217-221.
More, M. (1986). The Important of Selfishness, The Dangers Of Altruism. Philosophical Notes, 4, 1-4.
Mullin, B. J., Hardy, S., & Sutton, W. A. (1993). Sport marketing. Champaign, IL: Human Kinetics Publishers.ons, Our Satisfaction, and the Team Itself. JSM ,29(3),318-333.
Madrigal, R. (1995). Cognitive and affective determinants of fan satisfaction with sporting event attendance. Journal of leisure research, 27(3), 205-227.
Meek, A. (1997). An estimate of the size and supported economic activity of the sports industry in the United States. Sport Marketing Quarterly, 6(4), 15-21.
Milne, G. R., & McDonald, M. A. (1999). Sport Marketing: Managing the Exchange Process. Sudbury, MA: Jones and Bartlett Publishers.
Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport marketing (2nd ed.) Champaign, IL:Human Kinetics.
Mahony, P. & Hextall, I. (2000). Reconstructing Teaching: Standards, Performance and Accountability. London: RoutledgeFalmer. Management, 2, 31-59.
Mahony, D. F., Nakazawa, M., Funk, D. C., James, J. D., & Gladden, J. M. (2002). Motivational actors influencing the behavior of J-League spectators. Sport Management Review, 5, 1-24.
Matsuka, H., Chelladurai, P., & Harada, M. (2003). Direct and interaction effects of team identification and satisfaction on intention to attend games. Sport Marketing Quarterly, 2(4), 244-253.
Madrigal, R. (2006). Measuring the multidimensional nature of sporting event performance consumption. Journal of Leisure Research, 38, 267-292.
Mullin, B. J., Hardy, S., & Sutton, W. A. (2007). Sport marketing (3rd ed.) Champaign, IL:Human Kinetics.
Oliver, R. L. (1999). Whence Consumer Loyalty. Journal of Marketing, 63, 33-34.
Potthast, M. J. (1993). Confirmatory factor analysis of ordered categorical variables with large models. British Journal of Mathematical and Statistical Psychology, 46,273-286.
Parasuraman, A., Zeithamal, V. A. & Berry, L. L. (1996). “TheBehavioral ConsequencesofServiceQuality”,JournalofMarketing,60(2),31-46
Peter, J. P., & Olson, J. C. (1999). Consumer behavior and marketing strategy (5th ed.).Boston: Irwin McGraw-Hill.
Pease, D. G., & Zhang, J. J. (2001). Socio-motivational factors affecting spectator attendance at professional basketball games. International Journal of Sports Management, 2(1), 31-59.
Raine-Eudy, R. (2000). Using structural equation modeling to test for differential reliability and validity: An empirical demonstration. Structural Equation Modeling, 7 (1), 124-141.
Robinson, M. J., & Trail, G. T. (2005). Relationships among spectator gender, motives, points of attachment, and sport preference. Journal of Sport management, 19(1), 58-80.
Rundle‐Thiele, S. (2005). Exploring loyal qualities: assessing survey‐based loyalty measures. Journal of Services Marketing.
Schiffman, L. G. & Kanuk, L. L. (2000). “Consumer Behavior”, 7th, Prentice Hall, Inc.
Stryker, S., & Burke, P. J. (2000). The past, present, and future of an identity theory.Social Psychology Quarterly, 63, 284-297.
Söderlund, M. (2006). Measuring customer loyalty with multi‐item scales. International journal of service industry management.
Seungmo, K., Greenwell, T. C., Andrew, D. P., Lee, J., & Mahony, D. F. (2008). An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans. Sport Marketing Quarterly, 17(2), 109.
Solomon, M. R. (2009). Marketing: Real people, real decisions. Pearson Education.
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. See Austin & Worehel, 33-47
Tajfel, H. (1981). Human groups and social categories. Cambridge, UK: Cambridge University Press.
Tajfel, H. (1982). Social Psychology of Intergroup Relations: Annual Review of Psychology ,(33),1-39.
Tajfel, H., & Turner, J. C. (1985) The Social Identity Theory of Intergroup Behaviour. In: Worchel, S. and Austin, W.G., Eds., Psychology of Intergroup Relations, 2nd Edition, Nelson Hall, Chicago, 7-24.
Trail, G., & James, J. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior,24,108-127.
Tabachnick, B. G., & Fidell, L. S. (2001). Using multivariate statistics. Allyn and Bacon. Needham Heights, MA.
Trail, G., & James, J. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24, 108-127.
Trail, G.T., Robinson, M. J., Dick, R. J., & Gillentine, A. J. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly, 12(4), 217-227.
Trail, G. T., Robinson, M. J., Dick, R. J., & Gillentine, A. J. (2003). Fans versus spectators in intercollegiate athletics. commitment, 12(4).
Trail, G.T., Anderson, D.F., & Fink, J. S. (2005). Consumer satisfaction and identity theory: A model of sport spectator conative loyalty. Sport Marketing Quarterly, 14(2), 98-112.
Theodorakis, N. D., & Alexandris, K. (2008). “Can Service Quality Predict Spectators’ Behavioral Intentions in Professional Soccer?”, Managing Leisure,13,162-178.
Urban, G. L., & Von Hippel, E. (1988). Lead user analyses for the development of new industrial products. Management science, 34(5), 569-582.
Underwood, R., Bond, E., & Baker, R. (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1-13.
Williams, L. J., & Hazer, J. T. (1986). Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods. Journal of applied psychology, 71(2), 219.
Wann, D. L., & Branscombe, N. R. (1993). Sports fans: Measuring degree of identification with their team. International Journal of Sport Psychology, 24, 1-17.
Wann, D. L. (1995). Preliminary validation of sport fan motivation scale. Journal of Sport & Social Issues, 19(4), 377-396.
Wann, D. L., & Branscombe, N. R. (1995). Influence of identification with a sports team on objective knowledge and subjective beliefs. International Journal of Sport Psychology, 26(4), 551-567.
Williams, M., & Attaway, J. (1996). Exploring salespersons’ customer orien-tation as a mediator of organizational culture’s influence on buyer-seller relationships. Journal of Personal Selling and Sales Management, 16(4), 33-52.
Willer, K. H., & Higgs, C. T. (1997). Fandom in the 40’s:The integrating function of All-American girls professional Baseball league. Journal of Sport Behavior, 20(2), 211-231.
Wenner, L. A., & Gantz, W. (1998). Watching sports on television: Audience experience, gender, fanship, and marriage. In L. A. Wenner (Ed.), Mediasport (pp.233-251). London: Routledge.
Wann, D. L, Schrader, M. P., & Wilson, A. M. (1999). Sport fan motivation: Questionnaire validation, comparisons by sport, and relations to athletic motivation. Journal of Sport Behavior, 22(1), 114-139.
Won, J., & Kitamura, K. (2007). Comparative analysis of sport consumer motivations between South Korea and Japan. Sport Marketing Quarterly, 16(2), 93-105.
Wann, D. L., Grieve, F. G., Zapalac, R. K., & Pease, D. G. (2008). Motivational Profiles of Sport Fans of Different Sports. Sport Marketing Quarterly, 17(1).
Walker, M., & Heere, B. (2011). Consumer attitudes toward responsible entities in sport (CARES): Scale development and model testing. Sport Management Review, 14(2), 153-166.
Yuki, M. (2003). Intergroup comparison versus intragroup relationships: A cross-cultural examination of social identity theory in North American and East Asian cultural contexts. Social Psychology Quarterly, 66, 166-183.
Yeh, K. T. (2009). Mega sport events management. Taipei: Farseeing.
Yoshida, M., & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of Sport Management, 24, 338–361.
Yoshida, M., Heere, B. & Gordon, B. (2015). “Predicting behavioral loyalty through community: why other fans are more important than our own intentions, our satisfaction, and the team itself”, Journal of Sport Management, 29(3), 318-333.


 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE