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題名:傳統宗教節慶之參與動機、滿意度與行為意圖之關係研究
書刊名:休閒與社會研究
作者:林裕恩許國鐘楊佳元方信淵 引用關係
作者(外文):Lin, Yu-enHsu, Kuo-chungYang, Chia-yuanFang, Eric Shin-yuan
出版日期:2016
卷期:13
頁次:頁91-111
主題關鍵詞:宗教節慶參與動機行為意圖Religious festivalMotivationIntention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:133
  • 點閱點閱:11
傳統宗教節慶已逐漸成為觀光的地圖索驥,受到觀光客的凝視,成為觀光吸引力的一環。宗教祭典最核心的價值在於它蘊涵了在地文化探索,本研究以 2012年屏東東港、小琉球及南州等三地之迎王祭典為範圍,探究遊客參與迎王祭典之參與動機、滿意度及行為意圖之關係。結果發現,參與動機包含「特殊節慶吸引力」、「新奇」、「文化探索」、「逃離」、「朋友齊聚」等五項動機,而「特殊節慶吸引力」的解釋力最高,是最主要驅使遊客前往的動機因素。迎王祭典之參與動機、滿意度及行為意圖三者存在著部分中介的關係,參與動機能直接影響行為意圖;但是,若透過滿意度間接影響行為意圖的效果卻較直接影響為佳,突顯滿意度在迎王祭典扮演的重要角色,作為舉辦單位的策略運用。
An important religious ceremony in Southern Taiwan Ping Tung Country, King Boat Festival, had held a century. It has become a tourism attraction, tourist gaze. The purpose of this paper was to explore the non-residents’ motivation, satisfaction and behavior intention. The results revealed that five non-residents’ motivations dimensions, with festival/event attraction, novelty, culture, escape, and friend together. Furthermore, satisfaction level is an indicator, which mediate between relationship motivation and behavior intention.
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