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題名：關係行銷與交易行銷對零售商產品販售決策之影響：零售商關係取向的調節角色
書刊名：輔仁管理評論
作者：顧萱萱 引用關係／蔡景剛
作者(外文)：Ku, Hsuan-hsuan／Tsai, Ching-kang
出版日期：2001
卷期：8:2
頁次：頁165-195
主題關鍵詞：關係行銷；交易行銷；關係取向；Relationship marketing；Transaction marketing；Long-term orientation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:15
期刊論文
1.Nueno, P.、Oosterveld, J.(1988)。Managing technology alliances。Long Range Planning，21(3)，11-17。  new window
2.Bultez, A.、Naert, P.(1986)。S.H.A.R.P.: Shelf Allocation for Retailers' Profit。Marketing Science，7，211-231。  new window
3.Grayson, Kent、Ambler, Tim(1999)。The dark side of long-term relationships in marketing services。Journal of Marketing Research，36(1)，132-141。  new window
4.Day, George S.、Wensley, Robin(1988)。Assessing advantage: a framework for diagnosing competitive superiority。Journal of Marketing，52(2)，1-20。  new window
5.Bejou, David、Wray, Barry、Ingram, Thomas N.(1996)。Determinants of Relationship Quality: An Artificial Network Analysis。Journal of Business Research，36，137-143。  new window
6.Bucklin, L. P.、Sengupta, S.(1993)。Organizing Successful Co-marketing Alliances。Journal of Marketing，57(2)，32-46。  new window
7.Fontenot, R. J.、Wilson, E. J.(1997)。Relational Exchange: A Review of Selected Models for a Prediction Matrix of Relationship Activities。Journal of Business Research，39(1)，5-12。  new window
8.John, George(1984)。An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel。Journal of Marketing research，21(3)，278-289。  new window
9.Rao, V. R.、McLaughlin, E. W.(1989)。Modeling The Decision To Add New Products By Channel Intermediaries。Journal of Marketing，53(1)，80-88。  new window
10.Beltramini, R. F.、Pitta, D. A.(1991)。Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship。International Journal of Advertising，10(2)，151-159。  new window
11.Grashof, J. F.(1970)。Supermarket Chain Product Mix Decision Criteria: A Simulation Experiment。Journal of Marketing Research，7，235-242。  new window
12.Heeler, R. M.、Kearney, M. J.、Mchaffey, B. J.(1973)。Modeling Supermarket Product Selection。Journal of Marketing Research，10，34-37。  new window
13.Hutt, Michael D.(1995)。Cross-Functional Working Relationships in Marketing。Journal of the Academy of Marketing Science，23(4)，351-357。  new window
14.Montgomery, D. B.(1975)。New Product Distribution: An Analysis of Supermarket Buyer Decision。Journal of Marketing Research，12，255-264。  new window
15.O'Neal, C. R.(1989)。JIT Procurement and Relationship Marketing。Industrial Marketing Management，18(1)，55-63。  new window
16.Williamson, O.(1979)。Transaction Cost Economics: The Governance of Contractual Relationship。Journal of Law and Economics，22(2)，233-262。  new window
17.Perrien, J.、Ricard, L.(1995)。The Meaning of a Marketing Trust Theory of Relationship Marketing。Journal of Marketing，58，20-38。  new window
18.Leuthesser, Lance(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management，26(3)，245-254。  new window
19.Porter, Michael E.(1987)。From Competitive Advantage to Corporate Strategy。Harvard Business Review，65(3)，43-59。  new window
20.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing，60(4)，19-38。  new window
21.Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing，54(4)，80-93。  new window
22.Nevin, J. R.、Jap, S. D.(1995)。Relationship Marketing and Distribution Channels: Exploring Fundamental Issues。Journal of The Academy of Marketing Science，23(4)，327-334。  new window
23.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
24.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
25.Wilson, David T.(1995)。An integrated Model of Buyer-Seller Relationship。Journal of the Academy of Marketing Science，23(4)，335-345。  new window
26.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing，61(1)，3-21。  new window
27.Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology，87(3)，548-577。  new window
28.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。  new window
29.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing，52(1)，20-35。  new window
30.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
31.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Supplier Fairness on Vulnerable Resellers。Journal of Marketing Research，32(1)，54-65。  new window
32.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
圖書
1.MacNeil, I. R.(1980)。The New Social Contract: An Inquiry into Modem Contractual Relations。New Haven, C.T.：Yale University Press。  new window
2.Berman, B.(1996)。Marketing Channels。New York：Wiley。  new window
3.Jackson, B. B.(1985)。Winning and Keeping Industrial Customers。Lexington Books。  new window
4.Stern, L. W.、El-Ansary, A. I.(1992)。Marketing Channels。New Jersey：Prentice Hall。  new window
5.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
6.Rosenbloom, Bert(1995)。Marketing Channels: A Management View。The Dryden Press。  new window
圖書論文
1.Brown, J. R.、Purwar, P. C.(1980)。A Cross-Channel Comparison of Retail Supplier Selection Factors。Marketing in the 80's: Changes and Challenges。Chicago：American Marketing Association。  new window
 
 
 
 
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