重新檢視一般遊客旅遊決策模式--以襲產觀光遊客為例__臺灣人文及社會科學引文索引資料庫

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題名：	重新檢視一般遊客旅遊決策模式--以襲產觀光遊客為例
書刊名：	戶外遊憩研究
作者：	林宗賢／王維靖／劉沛瑜／王乃玉
作者(外文)：	Lin, Chung-hsien／Wang, Wei-ching／Liu, Pei-yu／Wang, Nai-yu
出版日期：	2010
卷期：	22:4
頁次：	頁81-104
主題關鍵詞：	旅遊決策模式；懷舊意象；場所依戀；重遊行為意圖；交易行銷；關係行銷；Tourist's destination choice model；Nostalgic image；Place attachment；Revisiting behavioral intention；Transaction marketing；Relationship marketing
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(23) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:21 共同引用:24 點閱:252

過去一般遊客旅遊決策的研究，大多從認知觀點來了解遊客的重遊行為意圖，鮮少進一步探討此觀點的旅遊決策模式，是否會因不同的遊客類型而有差異。本研究的目的為以懷舊意象與場所依戀檢測影響初次與重遊遊客的重遊行為意圖所組成之模式是否具有差異，來重新檢視一般遊客旅遊決策模式。調查金瓜石九份襲產旅遊區的現地遊客，獲得481份有效問卷。分析結果顯示初次遊客的重遊行為意圖主要受懷舊意象影響，而重遊遊客則是受場所依戀的影響較大。研究成果暗示，初次遊客重視資訊需求的旅遊決策特性較傾向為交易性重遊行為意圖；而重遊遊客對旅遊區情感的旅遊決策特性則趨向為關係性重遊行為意圖。於是本研究在理論上的貢獻為從現有以認知觀點擴展為交易／關係觀點的遊客旅遊決策模式。

以文找文

Previous research on a general model of tourists' destination choices has, for the most part, treat tourists' revisiting behavioral intentions as a cognitive outcome; however, few studies further explore whether or not the cognitive perspective of a general model is stable for various types of tourist. The purposes of this study are to examine empirically whether a proposed model integrating with nostalgic image and place attachment as the antecedents of revisiting behavioral intentions equally fits the frist-time and repeat heritage tourists or not. In this study on-site questionnaire survey is administered to collect data regarding tourists' visitations to Jinguashi and Jiufen heritage destinations. The results indicate that first timers' revisiting behavioral intentions are influenced by nostalgic image; however, repeaters' intentions are primarily impacted by place attachment. The findings suggest that first timers focusing information need tend to form transactional intentions; however, repeaters emphasizing psychological affection tend to form relational intentions. Theoretically, the findings extend the current insights of a general model of tourists' destination choices from cognitve to transactional/relational intentions.

以文找文

期刊論文
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39.	Lin, C.-H.、Morais, D. B.。Transactional Versus Relational Patronizing Intentions。Annals of Tourism Research，36(4)，726-730。
40.	Lin, C. -H.、Morais, D. B.、Kerstetter, D. L.、Hou, J. S.(2007)。Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed and Theme-park Destination。Journal of Travel Research，46(2)，183-194。
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46.	Lau, A. L. S.,、McKercher, B.(2004)。Exploration versus acquisition: A comparison of first-time and repeat visitors。Journal of Travel Research，42(3)，279-285。
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學位論文
1.	陳慧蓉(2006)。遊客觀光意象與地方依附感關係之探討--以高雄縣美濃鎮為例(碩士論文)。靜宜大學，臺中市。延伸查詢
2.	劉沛瑜。客家襲產旅遊渡假區之懷舊意象－以北埔為例。延伸查詢
3.	劉沛瑜(2007)。客家襲產旅遊渡假區之懷舊意象─以北埔為例，台中。延伸查詢

圖書
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其他
1.	交通部觀光局網站。中華民國九十六年國人旅遊狀況調查。延伸查詢

圖書論文
1.	Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。

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