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題名:大陸國企改革與臺商在大陸獲取經營資源之認知影響
書刊名:文大商管學報
作者:胡哲生 引用關係王友民 引用關係陳美玉
作者(外文):Hu, Jer-sanWang, Yu-minChen, Mei-yue
出版日期:2001
卷期:6:1
頁次:頁51-75
主題關鍵詞:大陸投資國營企業民營化經營資源經營能力Mainland investmentState owned corporationsPrivatizationBusiness capabilityBusiness resources
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:16
  • 點閱點閱:39
大陸國營企業擁有龐大的生產設備、廠區、科技能力、人力,及分布廣闊且深入市場的配銷與零售系統,對於以大陸內需市場爲經營目標的投資者而言,此龐大多樣的經營資源,自然有其吸引力。根據65家在大陸投資台商的問卷調查之分析結果,發現台商普遍已注意到大陸國企在改革後可能釋出的經營資源。著重成本控制動機的投資者,較重視它們製造面資源;著重開拓當地內需市場之投機者,則重視它們的市場性與社會性資源;在當地遭遇產業面或行銷面之經營障礙者,不僅重視市場性與社會性資源,同時也期望藉由與大陸國企的合作,建立生產製造、銷售推廣、人力資源、財務融通、基礎研究等全面性的經營能力,顯示台商爲開發大陸內需市場,必須建立當地化之經營能力的需求。台商認爲大陸國企目前可釋出之經營機會,在製造方面分別爲代工機會及廠地設施;代工機會的合作不預期可以建立任何能力,廠地設施的合作則可建立製造、人力、基礎研究能力;大陸國企在行銷方面則可釋出銷售推廣方面的資源,此方面的合作可以建立行銷、財務、商品開發、人力等方面的經營能力。台商對大陸國企的資源認知、合作動機及合作後期望建立的經營能力,均與台商的投資目的、及在當地所遭遇之經營障礙有關。
Chinese state-owned enterprises own most of industrial capacity, human resources, technology and the broadly, deeply developed distributing and selling systems in China. Taiwan investors who are interested in domestic market really concern these resources because of needs of marketing ability. This study discovers that most Taiwan businesses in China, had been aware of the reformation of state-owned corporations, for the hope to get capabilities in Mainland. Investors whose goal is reducing production cost would interest in manufacturing resources. For others they desire to explore domestic market, emphasize on market-related resources or systems. And, businesses facing with both the industrial and marketing obstacles, need market and social resources. Moreover, they plan to construct a broad scope of capabilities including production, selling, human resources, financing and R&D. It shows that business must be domesticalized, if they hope to enter in China market. Taiwan businesses in Mainland conceive that the reformation of state-owned corporations would release kinds of resources, which are helpful for their capabilities enforcement. For the sake of production, the resources in need are OEM contractors, factories and equipment. The firms searching for OEM, have no desire to build up any kinds of capabilities. The ones who hope to use equipment or factories, could setup manufacturing, human, basic research and product development capability .For the sake of marketing resources, they conceive state-owned corporations will release distributing and selling resources which are valuable to marketers. They will acquire marketing financing product development and human resources from the cooperation.
期刊論文
1.胡哲生(20000300)。兩岸產業協力體系對中心及衛星廠在大陸投資之影響。輔仁管理評論,7(1),1-30。new window  延伸查詢new window
2.葉章美(19970300)。大陸國有企業的改革與因境。中國大陸研究,40(3),66-82。new window  延伸查詢new window
3.Baranson, J.(1990)。Transnational Strategic Alliance: Why, What, Where and How。Multinational Business,2(1),54-61。  new window
4.鄭竹園(19950900)。大陸國有企業改革的難題與前景。中共研究,29(9)=345,12-22。  延伸查詢new window
5.Kanter, R. M.(1994)。Collaborative Advantage: The Art of Alliance。Harvard Business Review,72(4),96-108。  new window
6.Collis, David J.、Montgomery, Cynthia A.(19950700)。Competing on Resources: Strategy in the 1990s。Harvard business Review,73(4),118-128。  new window
7.胡哲生、王友民、陳美玉(19980700)。兩岸商品流通型態與作業分工對臺商銷售結構之影響。Proceedings of the National Science Council. Part C, Humanities and Social Sciences,8(3),461-477。  延伸查詢new window
8.胡哲生、陳美玉(1997)。台灣企業在大陸投資之目標、經營策略與資源能力相關性分析。文大商管評論,2(1),75-97。  延伸查詢new window
9.胡哲生(19960900)。兩岸分工策略與相對經營能力、投資目標關聯性--汽車零組件業。輔仁管理評論,3(2),67-92。new window  延伸查詢new window
學位論文
1.袁又華(1999)。大陸國有企業改革對大陸資源市場及台商經營機會之影響(碩士論文)。國立雲林科技大學。  延伸查詢new window
2.黃慶煌(1993)。赴大陸投資之台商其母子公司策略搭配與績效之研究--電子業之實證(碩士論文)。國立中興大學。  延伸查詢new window
3.酆宗儀(1993)。赴大陸投資之台商其母子公司策略搭配與績效之研究--以食品業為例(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.D'Aveni, R. A.(1995)。Hypercompetition rivalries: creating in high dynamic environment。NY:The Free Press。  new window
2.Hitt, M. A.、Ireland, R. D.、Hoskisson, R. E.(1999)。Strategic Management: Competitiveness and Globalization。South-Western College Publishing。  new window
3.Hunger, J. D.、Wheelen, T. L.(1998)。Proposed outsourcing matrix in strategic management & business policy。Reading, Mass:Addison-Wesley。  new window
4.賴士葆、俞海琴(1993)。建立兩岸中心衛星分工體系之研究。台北:陸委會。  延伸查詢new window
5.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY:Free Press。  new window
圖書論文
1.黃景輝(1990)。從管理層面探討台商對大陸投資的緣起、演變下場、前景及對策。大陸投資研究環境報告。台北:經濟部投資業務部。  延伸查詢new window
2.Ansoff, Igor、McDonnell, E.(1990)。Concept of organizational capability。Implanting strategic management。Prentice-Hall。  new window
3.Porter, M. E.(1996)。Competition in global industries: A conceptual framework。Competition in global industries。NY:The Free Press。  new window
4.何雍慶(1993)。台商大陸投資動機與行為之探討。投資大陸市場。台北:中華民國管理科學學會。  延伸查詢new window
 
 
 
 
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