期刊論文1. | 蔡渭水、鐘聖偉(19970500)。中小企業國際化策略類型及影響因素之研究。中原學報,25(2),11-20。 延伸查詢 |
2. | Palmer, A. J.(2000)。Co-Operation and Competition: A Darwinian Synthesis of Relationship Marketing。European Journal of Marketing,34(5/6),687-704。 |
3. | 胡政源(20070600)。跨組織關係型態對組織價值創造之影響--質性探索研究。嶺東學報,21,63-88。 延伸查詢 |
4. | 蔡雅芳、胡哲生(20051200)。組織內部與外部價值活動之交易互動--價值鏈觀點。管理學報,22(6),727-742。 延伸查詢 |
5. | Howard, R.(199011)。Can Small Business Help Counties Compete?。Harvard Business Review,Nov./Dec.,88-103。 |
6. | Hu, Jersan、Tsai, Yafang(2007)。Paradigms of derived exchange value effects in market network。Industrial Marketing Management,36(5),549-690。 |
7. | Krapfel, Robert E. Jr.、Salmond, Deborah、Spekman, Robert(1991)。A strategic approach to managing buyer-seller relationships。European Journal of Marketing,25,22-37。 |
8. | 胡哲生(20020300)。傳統企業參與合作聯盟建構國際化價值網路之策略歷程。商管科技季刊,3(1),71-89。 延伸查詢 |
9. | 胡哲生、黃泰元(20030900)。產業合作關係與內部資訊系統對傳統產業導入網路科技之影響。科技管理學刊,8(3),79-109。 延伸查詢 |
10. | 胡哲生(20000300)。兩岸產業協力體系對中心及衛星廠在大陸投資之影響。輔仁管理評論,7(1),1-30。 延伸查詢 |
11. | Ellram, L. M.(1995)。Partnering pitfalls and success factors。International Journal of Purchasing and Materials Management,31(2),35-44。 |
12. | Vokurka, Robert J.(1998)。Supplier Partnership: A Case Study。Production and Inventory Management Journal,1,30-36。 |
13. | Walter, A.、Ritter, T.、Gemünden, H. G.(2001)。Value creation in buyer-seller relationships: Theoretical considerations empirical result from a supplier's perspective。Industrial Marketing Management,30,365-377。 |
14. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 |
15. | Emmelhainz, M. A.、Kavan, C. B.(1999)。Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Service Firm。Journal of Market-Focused Management,4(2),161-177。 |
16. | Ravald, A.、Grönroos, C.(1996)。The Value Concept Relationship Marketing。European Journal of Marketing,30(2),19-30。 |
17. | Weitz, Barton A.、Sujan, Harish、Sujan, Mita(1986)。Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness。Journal of Marketing,50(4),174-191。 |
18. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
19. | Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。 |
20. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 |