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題名：策略價值與關係連結對產業網路類型之影響
作者：胡政源
作者(外文)：Cheng-yuan Hu
校院名稱：雲林科技大學
系所名稱：管理研究所博士班
指導教授：胡哲生
學位類別：博士
出版日期：2007
主題關鍵詞：策略價值；關係連結；產業網路類型；Strategic Value；Relationship Linkage；Types of Industrial Network
原始連結：連回原系統網址new window
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中文摘要
產業社群之關係連結是推動台灣傳統產業競爭力成長的重要來源。本研究選擇臺灣日趨喪失製造競爭力的縫衣機產業，探討該產業內策略價值與關係連結對產業網路類型之影響，運用質化研究方法進行詮釋性研究。本研究針對縫衣機產業社群成員，進行39次深入研究場域質性收集資料，再採用編碼分析。歸納發現產業社群網路關係連結之策略意圖構面可以區分為經濟性關係連結與社會性關係連結。產業社群受到經濟性關係連結與社會性關係連結之影響，形成四種不同之網路類型，分別為交易連結型市場網路、經濟連結型競爭網路、社會連結型朋友網路及結構連結型夥伴網路。不同產業社群經營行為不同，其網路價值創造能力不同。
本研究歸納發現3大命題與10個子命題如下：
命題1：產業社群網路關係連結之策略意圖可以區分為經濟性關係連結與社會性關係連結兩大構面。
命題1-1：影響經濟性關係連結策略價值之因素可區分為關係價值性與利益共同性。
命題1-2：影響社會性關係連結策略價值之因素可區分為關係密度性與關係活動性。
命題2：產業社群受到經濟性關係連結與社會性關係連結之影響，形成四種不同之網路類型。
命題2-1：經濟性關係連結程度低且社會性關係連結程度低，形成交易連結型市場網路。
命題2-2：經濟性關係連結程度高，但社會性關係連結程度低，形成經濟連結型競爭網路。
命題2-3：經濟性關係連結程度低，但社會性關係連結程度高，形成社會連結型朋友網路。
命題2-4：經濟性關係連結程度高且社會性關係連結程度高，形成結構連結型夥伴網路。
命題3：不同產業社群經營行為不同，其網路價值創造能力不同。
命題3-1：交易連結型市場網路經營行為著重於自我利益確保與產業社群關係建立，其網路經濟性價值創造與社會性價值創造均低，故網路價值創造能力很低。
命題3-2：經濟連結型競爭網路經營行為著重於共同爭取產業利益、共同提昇品質與技術能力、共同降低成本與產業社群聲譽建立，其網路經濟性價值創造高，但社會性價值創造低。
命題3-3：社會連結型朋友網路經營行為著重於產業知識學習、產業社群業務執行與社會責任回饋，其網路經濟性價值創造低，但社會性價值創造高。
命題3-4：結構連結型夥伴網路經營行為著重於共同拓展新市場、共同建立管理制度、共同海外投資與產業社群經營領導，其網路經濟性價值創造與社會性價值創造均高，故網路價值創造能力很高。
本研究由3個主要命題及10項子命題，建構「策略價值與關係連結對產業網路類型之影響」理論架構與發展「結構連結型夥伴網路模式」。
ABSTRACT
This study uses qualitative research method to interpret the impacts of strategic value on and relationship linkage to the Sewing Machine Manufacturing Industry in Taiwan, it also uses case studies by in-depth interviews with the key officials of JANOME company of Taiwan and by observations of its operation. The corporate structure of the company in terms of its cooperative functions, and that of the industry association are also evaluated. Results of this study, based on 39 data gathering events and a lengthy information analysis process, have produced three broad propositions and ten sub-propositions listed as follows:
1. The dimension of strategic intention in relationship linkage can be divided into economic linkage and social linkage.
1.1 The strategic values of economic linkage are affected by the relationship values and interest commonalities.
1.2 The strategic values of social linkage are affected by the relationship intensities and activities.
2. The industrial community is affected by both the economic and social linkages which result in four network models:
2.1 The transactional connection models in market network are created by low social and relationship linkages
2.2 The competition networks model in economic connection are formed by high economic, but low social, linkages
2.3 The cooperative and friendly network models are created by low economic, but high social, linkages
2.4 The model with high economic and high social linkages often results in partnership networks
3. Various industrial communities with different management behaviours often have different innovative capabilities in network values
3.1 The transactional connection model often places emphasis on securing self-motivated corporation interests and on establishing industrial community relationship, thus it has low capabilities in creating economic networks and social values
3.2 The competitive economic network model focuses on acquiring common industrial interests, increasing product quality, enhancing technological capabilities, reducing production costs, and promoting industrial reputation, thus it has high capability in creating economic values, but low in establishing social values
3.3 Social networks catered to acquiring industrial knowledge, execution of industrial association affairs, creations of functions for societal cultural benefits and wellbeing, mutually establishing industry management systems and joint foreign investments, have low capabilities in creating economic values, but high capabilities in fostering societal values
3.4 The structural partnership networks have high priority in jointly establishing new markets, building effective co-management systems, execution of foreign investment projects, and industrial community leadership development, thus they have high capabilities in creating network values both in economic and social contents
These three broad propositions and ten sub-propositions are helpful to interpret the impact of strategic value and relationship linkage to different types of industrial network in Taiwanese Sewing Machine industry; then it established theoretic framework to construct the model of Structural Linkage Partnership Network(SLPN).
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