| 期刊論文1. | Tears, Kenneth R.(1993)。Consumer Expectations and the Measurement of Perceived Service Quality。Journal of Professional Service Marketing,8(2),33-54。 | 2. | Mitchell, V. W.(1995)。Using astrology in market segmentation。Management Decision,33(1),48-57。 | 3. | Buttle, F.(1996)。SERVQUAL: Review, critique, research agenda。European Journal of Marketing,30(1),8-32。 | 4. | 王鑫(19830900)。風景區系統架構。交通建設,32(9)=381,2-9。 延伸查詢 | 5. | Crampton, L. J.(1966)。A New Technique to Analyze Tourist Markets。Journal of Marketing,30,27-31。 | 6. | Goodrich, J. V.(1978)。Preference of Vacation Destinations: Application of a Choice Model。Journal of Travel Research,17,8-13。 | 7. | Fishbein, Martin(1963)。An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object。Human Relation,16,233-240。 | 8. | Hawes, D. K.(1977)。Psychographics are Meaningful...Not Merely Interesting。Journal of Travel Research,15,1-7。 | 9. | Richard, M. D.、Allaway, A. W.(1993)。Service Quality and Choice Behavior。Journal of Service Marketing,7(1),59-68。 | 10. | Thomas, John A.(1964)。What Makes People Travel。ASTA Travel News,1964(Aug.),64-65。 | 11. | Abbey, J. R.(1979)。Does Life-Style Profiling Work?。Journal of Travel Research,18,8-14。 | 12. | Ford, J. B.、Joseph, M.、Joseph, B.(1999)。Importance-performance Analysis as a Strategic Tool for Service Marketers: The Case of Service Quality Perceptions of Business Students in New Zealand and the USA。The Journal of Services Marketing,13(2),171-186。 | 13. | Keyt, J. C.、Yavas, U.、Riecken, G.(1994)。Importance-performance analysis: A case study in restaurant positioning。International Journal of Retail and Distribution Management,22(5),35-40。 | 14. | Woodside, A. G.、Carr, J. A.(1988)。Consumer Decision-Making and Competitive Marketing Strategies: Application for Tourism Planning。Journal of Travel Research,26(3),2-7。 | 15. | Cronin, Joseph J. Jr.、Taylor, Steven A.(1994)。SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality。The Journal of Marketing,58(1),125-131。 | 16. | Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。 | 17. | Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research,27(4),8-14。 | 18. | Chapman, Randall G.(1993)。Brand performance comparatives。The Journal of Product & Brand Management,2(1),42-50。 | 19. | Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing,41(1),77-79。 | 20. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 21. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 會議論文1. | 許文聖(1992)。民營遊樂區之經營管理。全國觀光旅遊行政會議。交通部觀光局。 延伸查詢 | 2. | Mayo, E. J.(1975)。The Attractiveness of the Far-Off Destinations: A Study of Subjective Distance。The Sixth Annual Conference of the Travel Research Association。San Diego。 | 3. | Wells, W. D.(1972)。Life-Styles in Selecting Media for Travel Advertising。The Values of Travel Research, the Third Annual Conference。Salt Lake City:Travel Research Association,。63-74。 | 圖書1. | McIntosh, Robert Woodrow、Goeldner, Charles R.(1977)。Tourism: Principles, Practices, Philosophies。Grid Publishing, Inc.。 | 2. | Michman, R. D.(1991)。Lifestyle Market Segmentation。New York:Praeger。 | 3. | 交通部觀光局(1990)。觀光旅遊服務業調查報告。 延伸查詢 | 4. | Mayo, Edward J.、唐學斌、蔡麗玲、Jarvis, Lance P.(1990)。旅遊心理學。臺北:揚智。 延伸查詢 | 5. | 洪順慶(1999)。行銷管理。臺北:新陸書局。 延伸查詢 | 6. | Gronroos, Christian(1982)。Strategic Management and Marketing in the Service Sector。Swedish School of Economics and Business Administration。 | 7. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。 | 8. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | 其他1. | 交通部觀光局(1991)。國民旅遊模式及遊憩行為分析。 延伸查詢 | |