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題名:超額容量對國內線航空定價行為影響之研究
書刊名:運輸計劃
作者:吳偉銘 引用關係
作者(外文):Wu, Wei-ming
出版日期:2002
卷期:31:2
頁次:頁429-450
主題關鍵詞:航空市場超額容量破壞性價格競爭Airline marketOvercapacityDestructive competition
原始連結:連回原系統網址new window
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  • 共同引用共同引用:5
  • 點閱點閱:30
自民國八十七年起,國內航空業者之虧損,表面上雖是肇因於市場破壞性競爭行為之結果,然其真正原因為何呢?本研究建構一模型來說明:在較高超額容量之情況下,業者傾向以價格競爭手段,來消化趨頓容量所造成之成本壓力。反之,則傾向採以較平和之價格策略因應。理論上,若業者之虧損是由超額容量所致,則政府順應業者要求而提高機票之票面費率,其恐將造成以犧牲消費者利益,來彌補航空公司決策錯誤損失之嫌。若此,則對市場容量施予管制,顯然的便有其實務上與學理上之必要性。相對的,若虧損是由破壞性競爭行為所致,則訂定一價格限制以維持市場之穩定,顯然的是有其合理性。而本研究結果顯示:在業者基於兩岸直航之預期,以致競相擴充機隊之情況下,過多航班致使業者之經營處於產出不具效率階段,才是造成市場陷於破壞性競爭行為之主因。
What are the real factors, other than the price war, that causes huge deficits for the domestic airlines? In this study, a model was created to demonstrate that airlines might set a more aggressive pricing strategy when the over-capacity condition is serious, under a less over-capacity condition while airlines might resort to a more peaceful price strategy. If the deficit is resulted from serious over-capacity problems, then to approve the increase of the regulated airfares will be an unfair play because it sacrifices consumers’ benefit to subside the carrier’s losses caused by wrongly expanding its fleet. Therefore, setting a policy to control the over-supply situation by reducing the approved flight numbers will be a reasonable mean theoretically and practically. In contrast, if the d,ψcit is caused by destructive price competition, then setting a stable price regulation policy will be a reasonable way to maintain the market mechanism. This study has shown that the expectation of relinquishing the banned cross-strait air transportation is the main factor that made the carriers optimistically expand their fleet. Consequently, the unrealized expectation had led to a badly superfluous flight condition and inefficent fleet operation. Eventually, the over-capacity situation triggered the carriers to engage in a severe price war trying to improve the revenue.
期刊論文
1.Porter, Robert H.、Green, Edward J.(1984)。Noncooperative Collusion under Imperfect Price Information。Econometrica,52(1),87-100。  new window
2.汪進財、劉得昌(19990900)。臺灣地區航空市場特性與發展分析。運輸計劃,28(3),451-483。new window  延伸查詢new window
3.Averch, H.、L. Johnson(1962)。Behavior of the Firm under Regulatory Constraint。The American Economic Review,52,1052-1069。  new window
4.Spence, A. M.(1977)。Entry, Capacity, Investment and Oligopolistic Pricing。Bell Journal of Economics,8(2),534-544。  new window
5.Osborne, M. J.、Pitchik, C.(1986)。Price Competition in a Capacity-Constrained Duopoly。Journal of Economic Theory,38(2),238-60。  new window
6.Stigler, George J.(1964)。A Theory of Oligopoly。Journal of Political Economy,72(1),44-61。  new window
7.Fudenberg, D.、Tirole, J.(1983)。Capital as a Commitment: Strategic Investment to Deter Mobility。Journal of Economic Theory,31,227-250。  new window
8.Kanafani, A.、Keeler, T. E.(1990)。Airline Deregulation and Safety: Some Econometric Evidence from Time Series。The Logistics and Transportation Review,26(3),203-209。  new window
9.Rose, N. L.(1990)。Profitability and Product Quality: Economic Determinants of Airline Safety Performance。Journal of Political Economy,98(5),944-964。  new window
10.Butler, R. V.、Huston, J. H.(1989)。How Contestable Are Airline Markets?。Atlantic Economic Journal,17(2),27-35。  new window
11.Sinha, D.(1986)。The Theory of Contestable Markets and U. S. Airline Deregulation: A Survey。The Logistics and Transportation Review,22(4),405-419。  new window
12.Fawcett, S. E.、Farris, M. T.(1989)。Contestable Markets and Airline Adaptability under Deregulation。Transportation Journal,29(1),12-24。  new window
13.Borenstein, S.(1989)。Hubs and High Fares: Dominance and Market Power in the U. S. Airline Industry。The RAND Journal of Economics,20,344-368。  new window
14.Button, K.(1996)。Liberalizing European Aviation: Is There an Empty Core Problem?。Journal of Transportation Economic and Policy,30,275-291。  new window
15.Water, II W. G.、Tretheway, M. W.(1998)。Regulation of the Airline Industry: Could Price Cap Regulation Play a Role?。Journal of Air Management,4,47-53。  new window
16.Chow, Garland、Adrangi, B.、Raffiee, K.(1997)。Airline Deregulation, Safety, and Profitability in the U. S.。Transportation Journal,36(4),44-52。  new window
17.Foreman, S. E.(1993)。An Application of Box-Jenkins ARIMA Techniques to Airline Safety Data。The Logistics and Transportation Review,29(3),221-240。  new window
18.Osborne, Martin J.、Pitchik, Carolyn(1987)。Cartels, Profits and Excess Capacity。International Economic Review,28(2),413-428。  new window
19.Nei, J. A.、Bernard, K. E.(1994)。Price Cap and Rate of Return: The British Experience。Public Utilities Frotnightly,132(17),34-36。  new window
20.Braeutigam, R. R.、Panzar, J. C.(1993)。Effects of the Change from Rate-of-return to Price-cap Regulation。The American Economic Review,83(2),191-198。  new window
21.Barnich, T. L.(1992)。The Challenge for Incentive Regulation。Public Utilities Frotnightly,15-17。  new window
會議論文
1.康照宗、藍武王(1996)。開放天空對國內航空運輸安全影響之實證研究。沒有紀錄。281-286。  延伸查詢new window
2.李幼民、王小娥(1998)。解除管制對國內航空產業服務水準之影響。沒有紀錄。1-9。  延伸查詢new window
研究報告
1.張新立(1993)。開放天空對我國航空運輸安全影響之研究。沒有紀錄。  延伸查詢new window
學位論文
1.曾文慧(1997)。放寬管制對我國民航業之影響與國內航空市場可競爭性之驗證,0。  延伸查詢new window
2.程建榮(1996)。開放天空後航空業管理結構、營運績效及飛航安全之研究,沒有紀錄。  延伸查詢new window
圖書
1.Ferguson, C.(1969)。The Neoclassical Theory of Production and Distribution。The Neoclassical Theory of Production and Distribution。沒有紀錄。  new window
2.Stephen, M.(1988)。Industrial Economics: Economics Analysis and Public Policy。Industrial Economics: Economics Analysis and Public Policy。沒有紀錄。  new window
3.Charles, F.、Phillips, J.(1993)。The Regulation of Public Utility。The Regulation of Public Utility。沒有紀錄。  new window
 
 
 
 
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