期刊論文1. | Goulding, Christina(2000)。The Museum Environment and the Visitor Experience。European Journal of Marketing,34(3/4),261-278。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Davies, Andrea、Prentice, Richard(1995)。Conceptualizing the latent visitor to heritage attractions。Tourism Management,16(7),491-500。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Prentice, Richard C.、Davies, Andrea、Beeho, Alison J.(1997)。Seeking Generic Motivations for Visiting and Not Visiting Museums and Like Cultural Attractions。Museum Management and Curatorship,16(1),45-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Harrison, Julia D.(1993)。Ideas of Museums in the 1990s。Museum Management and Curatorship,13(2),160-176。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Combs, A. A.(1999)。Why do they come? Listening to visitors at a decorative arts museum。Curator,42(3),186-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Doering, Zahava D.(1999)。Strangers, guests or clients? Visitor experiences in museums。Curator: The Museum Journal,42(2),74-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Cameron, Duncan F.(1971)。The Museum, a Temple or the Forum?。Curator,14(1),11-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Teather, J. L.(1991)。Museum studies: Reflecting on reflective practice。Museum Management and Curatorship,10(4),403-417。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Prentice, Richard(2001)。Experiential Cultural Tourism: Museums & the marketing of the New Romanticism of evoked authenticity。Museum Management and Curatorship,19(1),5-26。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Gupta, Sunil(1991)。Stochastic Models of Interpurchase Time With Time-Dependent Covariates。Journal of Marketing Research,28(1),1-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Kotler, Neil、Kotler, Philip(2000)。Can museums be all things to all people? Missions, goals, and marketing's role。Museum Management and Curatorship,18(3),271-287。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | McLean, Fiona Combe(1993)。Marketing in Museums: A Contextual Analysis。International Journal of Museum Management and Curatorship,12(1),11-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Seagram, B. C.、Patten, L. H.、Lockett, C. W.(1993)。Audience Research and Exhibit Development: A Framework。Museum Management and Curatorship,12,29-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Kawashima, N.(1998)。Knowing the Public: A. Review of Museum Marketing Literature and Research。Museum Management and Curatorship,17(1),21-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Schmittlein, David C.、Cooper, Lee G.、Morrison, Donald G.(1993)。Truth In Concentration In The Land Of (80/20) Laws。Marketing Science,12(2),167-183。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Johns, N.、Clark, S. L.(1993)。Customer perception auditing: A means of monitoring the service provided by museums and galleries。Museum Management and Curatorship,12(4),360-366。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Falk, J. H.、Moussouri, T.、Coulson, D.(1998)。The effect of visitors' agendas on museum learning。Curator,41(2),107-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Levitt, Theodor(1960)。Marketing Myopia。Harvard Business Review,38(4),45-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Bordeau, L.、Chebat, J-C.(2001)。An Empirical Study of the Effects of the Design of the Display Galleries of an Art Gallery on the Movement of Visitors。Museum Management and Curatorship,19(1),63-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Flint, R.(1990)。Living the Legacy。Museum News,69(5),63-65。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Heron, Peter(1991)。Ecomuseums: A New Museology。Alberta Museums Review,17(2),8-11。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Hudson, K.(1998)。The Museums Refuses to Stand Still。Museum International,197,43。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Ryans, A. B.、Weinberg, C. B.(1978)。Consumer Dynamics in Nonprofit Organization。Journal of Consumer Market Research,5,89-98。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Soren, B. J.(2000)。Audience Research Informs Strategic Planning in Two Art Museums。Curator,43(4),324-342。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Tobelem, J-M.(1998)。The Marketing Approach in Museums。Museum Management and Curatorship,16(4),337-354。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Morrison, Donald G.、Schmittlein, David C.(1988)。Generalizing the NBD Model for customer Purchases: What Are the Implications and Is It worth the Effort?。Journal of Business & Economic Statistics,6(2),145-159。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Porter, Michael E.(1979)。How Competitive Forces Shape Strategy。Harvard Business Review,57(2),137-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Ehrenberg, A. S. C.(1959)。The Pattern of Consumer Purchases。Journal of the Royal Statistical Society: Series C (Applied Statistics),8(1),26-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Schmittlein, David C.、Morrison, Donald G.、Colombo, Richard(1987)。Counting Your Customers: Who are They and What will They Do Next?。Management Science,33(1),1-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Heckman, James Joseph(1979)。Sample Selection Bias as a Specification Error。Econometrica: Journal of the Econometric Society,47(1),153-161。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | McManus, Paulette M.(1993)。Memories as indicators of the impact of museum visits。Museum Management and Curatorship,12(4),367-380。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Sandell, Richard(1998)。Museums as Agents of Social Inclusion。Museum Management and Curatorship,17(4),401-418。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Conforti, M.(1995)。Museums past and museums present: Some thoughts on institutional survival。Museum Management and Curatorship,14(4),339-355。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Weil, S. E.(1998)。The Museum and the Public。Museum Management and Curatorship,16(3),257-271。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Booth. B.(1998)。Understanding the information needs of visitors to museums。Museum Management and Curatorship,17(2),139-157。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
圖書1. | Delurgio, S. A.(1998)。Forecasting Principles and Applications。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Aaker, David A.、Kumar, V.、Day, George S.(1997)。Marketing Research。John Wiley & Sons, Inc。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Armstrong, G.、Kotler, P.(2002)。Marketin: an Introduction。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Greene, J. O.(1982)。Consumer Behavior Models for Non-statisticians: the River of Time。Praeger。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Gustafsson, A.、Herrmann, A.、Huber, F.(2001)。Conjoint Measurement: Methods and Applications。Springer。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Krzanowski, W. J.(1998)。Principles of Multivariate Analysis: A User's Perspective。Oxford Science Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Mardia, K. V.、Kent, J. T.、Bibby, J. M.(2000)。Multivariate Analysis。Academic Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Greene, William H.(1997)。Econometric Analysis。Prentice Hall International, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Gower, J. C.、Hand, D. J.(1996)。Biplots。London:Chapman & Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |