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題名:訪客群分析--博物館行銷的礎石
書刊名:博物館學季刊
作者:黃俊堯 引用關係
作者(外文):Huang, Chun-yao
出版日期:2003
卷期:17:2
頁次:頁95-105
主題關鍵詞:訪客群博物館行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(9) 博士論文(2) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Goulding, Christina(2000)。The Museum Environment and the Visitor Experience。European Journal of Marketing,34(3/4),261-278。  new window
2.Davies, Andrea、Prentice, Richard(1995)。Conceptualizing the latent visitor to heritage attractions。Tourism Management,16(7),491-500。  new window
3.Prentice, Richard C.、Davies, Andrea、Beeho, Alison J.(1997)。Seeking Generic Motivations for Visiting and Not Visiting Museums and Like Cultural Attractions。Museum Management and Curatorship,16(1),45-70。  new window
4.Harrison, Julia D.(1993)。Ideas of Museums in the 1990s。Museum Management and Curatorship,13(2),160-176。  new window
5.Combs, A. A.(1999)。Why do they come? Listening to visitors at a decorative arts museum。Curator,42(3),186-197。  new window
6.Doering, Zahava D.(1999)。Strangers, guests or clients? Visitor experiences in museums。Curator: The Museum Journal,42(2),74-87。  new window
7.Cameron, Duncan F.(1971)。The Museum, a Temple or the Forum?。Curator,14(1),11-24。  new window
8.Teather, J. L.(1991)。Museum studies: Reflecting on reflective practice。Museum Management and Curatorship,10(4),403-417。  new window
9.Prentice, Richard(2001)。Experiential Cultural Tourism: Museums & the marketing of the New Romanticism of evoked authenticity。Museum Management and Curatorship,19(1),5-26。  new window
10.Gupta, Sunil(1991)。Stochastic Models of Interpurchase Time With Time-Dependent Covariates。Journal of Marketing Research,28(1),1-15。  new window
11.Kotler, Neil、Kotler, Philip(2000)。Can museums be all things to all people? Missions, goals, and marketing's role。Museum Management and Curatorship,18(3),271-287。  new window
12.McLean, Fiona Combe(1993)。Marketing in Museums: A Contextual Analysis。International Journal of Museum Management and Curatorship,12(1),11-27。  new window
13.Seagram, B. C.、Patten, L. H.、Lockett, C. W.(1993)。Audience Research and Exhibit Development: A Framework。Museum Management and Curatorship,12,29-41。  new window
14.Kawashima, N.(1998)。Knowing the Public: A. Review of Museum Marketing Literature and Research。Museum Management and Curatorship,17(1),21-39。  new window
15.Schmittlein, David C.、Cooper, Lee G.、Morrison, Donald G.(1993)。Truth In Concentration In The Land Of (80/20) Laws。Marketing Science,12(2),167-183。  new window
16.Johns, N.、Clark, S. L.(1993)。Customer perception auditing: A means of monitoring the service provided by museums and galleries。Museum Management and Curatorship,12(4),360-366。  new window
17.Falk, J. H.、Moussouri, T.、Coulson, D.(1998)。The effect of visitors' agendas on museum learning。Curator,41(2),107-120。  new window
18.Levitt, Theodor(1960)。Marketing Myopia。Harvard Business Review,38(4),45-56。  new window
19.Bordeau, L.、Chebat, J-C.(2001)。An Empirical Study of the Effects of the Design of the Display Galleries of an Art Gallery on the Movement of Visitors。Museum Management and Curatorship,19(1),63-73。  new window
20.Flint, R.(1990)。Living the Legacy。Museum News,69(5),63-65。  new window
21.Heron, Peter(1991)。Ecomuseums: A New Museology。Alberta Museums Review,17(2),8-11。  new window
22.Hudson, K.(1998)。The Museums Refuses to Stand Still。Museum International,197,43。  new window
23.Ryans, A. B.、Weinberg, C. B.(1978)。Consumer Dynamics in Nonprofit Organization。Journal of Consumer Market Research,5,89-98。  new window
24.Soren, B. J.(2000)。Audience Research Informs Strategic Planning in Two Art Museums。Curator,43(4),324-342。  new window
25.Tobelem, J-M.(1998)。The Marketing Approach in Museums。Museum Management and Curatorship,16(4),337-354。  new window
26.Morrison, Donald G.、Schmittlein, David C.(1988)。Generalizing the NBD Model for customer Purchases: What Are the Implications and Is It worth the Effort?。Journal of Business & Economic Statistics,6(2),145-159。  new window
27.Porter, Michael E.(1979)。How Competitive Forces Shape Strategy。Harvard Business Review,57(2),137-145。  new window
28.Ehrenberg, A. S. C.(1959)。The Pattern of Consumer Purchases。Journal of the Royal Statistical Society: Series C (Applied Statistics),8(1),26-41。  new window
29.Schmittlein, David C.、Morrison, Donald G.、Colombo, Richard(1987)。Counting Your Customers: Who are They and What will They Do Next?。Management Science,33(1),1-24。  new window
30.Heckman, James Joseph(1979)。Sample Selection Bias as a Specification Error。Econometrica: Journal of the Econometric Society,47(1),153-161。  new window
31.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing,69(1),61-103。  new window
32.McManus, Paulette M.(1993)。Memories as indicators of the impact of museum visits。Museum Management and Curatorship,12(4),367-380。  new window
33.Sandell, Richard(1998)。Museums as Agents of Social Inclusion。Museum Management and Curatorship,17(4),401-418。  new window
34.Conforti, M.(1995)。Museums past and museums present: Some thoughts on institutional survival。Museum Management and Curatorship,14(4),339-355。  new window
35.Weil, S. E.(1998)。The Museum and the Public。Museum Management and Curatorship,16(3),257-271。  new window
36.Booth. B.(1998)。Understanding the information needs of visitors to museums。Museum Management and Curatorship,17(2),139-157。  new window
圖書
1.Delurgio, S. A.(1998)。Forecasting Principles and Applications。New York:McGraw-Hill。  new window
2.Aaker, David A.、Kumar, V.、Day, George S.(1997)。Marketing Research。John Wiley & Sons, Inc。  new window
3.Armstrong, G.、Kotler, P.(2002)。Marketin: an Introduction。Prentice Hall。  new window
4.Greene, J. O.(1982)。Consumer Behavior Models for Non-statisticians: the River of Time。Praeger。  new window
5.Gustafsson, A.、Herrmann, A.、Huber, F.(2001)。Conjoint Measurement: Methods and Applications。Springer。  new window
6.Krzanowski, W. J.(1998)。Principles of Multivariate Analysis: A User's Perspective。Oxford Science Publications。  new window
7.Mardia, K. V.、Kent, J. T.、Bibby, J. M.(2000)。Multivariate Analysis。Academic Press。  new window
8.Greene, William H.(1997)。Econometric Analysis。Prentice Hall International, Inc.。  new window
9.Gower, J. C.、Hand, D. J.(1996)。Biplots。London:Chapman & Hall。  new window
圖書論文
1.Horkheimer, M.、Adorno, T. W.(1972)。The Culture Industry: Enlightenment as Mass Deception。Dialectic of Enlightenment。New York:Herder & Herder。  new window
2.Bradford, Hugh(1991)。A new framework for museum marketing。The Museums Profession: Internal and External Relations。Leicester:Leicester University Press。  new window
 
 
 
 
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