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題名:網路謠言的跨國傳播現象初探
書刊名:資訊社會研究
作者:李欣穎汪志堅 引用關係駱少康方文昌 引用關係
作者(外文):Lee, Hsin-yingWang, Chih-chienLo, Shao-kangFang, Wen-chang
出版日期:2003
卷期:5
頁次:頁175-207
主題關鍵詞:網際網路網路謠言跨國傳播內容分析質化研究InternetInternet rumorTransnational communicationContent analysisQualitative research
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:70
謠言是一種古老的現象,過去謠言多透過口耳相傳的方式流傳,但網路所具備的特性改變人類傳遞謠言的方式。本研究在觀察國內及國外所流傳的網路謠言後,發現許多在台灣地區以及國外地區流傳的網路謠言內容非常相似,因此推測,在台灣地區所流傳的部分謠言,極可能是從國外所流傳之謠言內容中擷取某一段原文直接翻譯或改編而來,這也使得網路成為跨國傳播謠言的媒介。本研究蒐集台灣地區及國外闢謠網站上所收錄之網路謠言,並採用內容分析法針對內容相同或相近的網路謠言進行歸納及比較。分析結果發現,在台灣地區的謠言中,有25%的謠言是從國外謠言翻譯或改編而來,顯示已有相當多比率的謠言有跨國傳播的現象,進一步分析其內容發現,翻譯謠言多為負面且不實的訊息,另外,謠言在傳遞的過程中也有刪減、強調、同化、滾雪球等現象產生。
Rumor is an ancient phenomenon. In the past, it was usually passed along from person to person orally. However, the Internet has changed the way people transmit the rumors. We found that the content of some prevailing Internet rumors in Taiwan are the same with as or similar to those spread in the other foreign countries. Therefore, it could be conjectured that some rumors in Taiwan were possibly translated from or adapted to Chinese from the overseas originals; in other words, the Internet is also a form of mass media that facilitates the spread of rumors abroad. This paper collected the Internet rumors from four websites in Taiwan and in other foreign areas and adopted content analysis to find out the similarities and differences between the Chinese translations and the originals. The results reveal that twenty-five percent of the Internet rumors in Taiwan are translations, thus the transnational dissemination phenomenon does exist in Taiwan. Moreover, most of the translated rumors are not only negative but also false, and they involve the several kinds of processes along the communication chain: reduction, accentuation, assimilation and snowballing effect.
期刊論文
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15.Chorus, A.(1952)。The basic law of rumor。The Journal of Abnormal and Social Psychology,48,313-314。  new window
16.DiFonzo, N.、Bordia, P.(2002)。Corporate rumor activity, belief and accuracy。Public Relations Review,28,1-19。  new window
17.Fisher, D. R.(1998)。Rumoring theory and the Internet。Social Science Computer Review,16(2),158-168。  new window
18.Hannah, D. B.、Sternthal, B.(1984)。Detecting and Explaining the Sleeper Effect。Journal of Consumer Research,11(2),632-642。  new window
19.Hollingshead, A. B.、McGrath, J. E.、O’Connor, K. M.(1993)。Group task performance and communication technology: A longitudinal study of computer -- mediated communication versus face-to-face work groups。Small Group Research,24,304-333。  new window
20.Mizerski, P.(1982)。An attribution explanation of the disproportionate influence of unfavourable information。Journal of Consumer Research,19,301-310。  new window
21.Walther, J. B.(1995)。Rational aspects of computer--mediated communication: experimental observations。Organizational Science,6,180-203。  new window
圖書
1.Allport, Gordon W.、Postman, Leo J.(1947)。The Psychology of Rumor。Henry Holt。  new window
2.Wheelan, S.、Verdi, A.、McKeage, R.(1994)。The group development observation system: Origins and applications。Philadelphia, PA:P. E. P. Press。  new window
3.Shibutani, Tamotsu(1966)。Improvised News: A Sociological Study of Rumor。Bobbs-Merrill。  new window
4.Kapferer, J. N.(1990)。Rumors--Uses, Interpretations, and Images。New Brunswick, NJ:Transaction Publishers。  new window
5.Kapferer, Jean-Noel、鄭若麟、邊芹(1992)。謠言。桂冠。  延伸查詢new window
6.Rogers, Everett M.(1995)。Diffusion of innovation。New York:Free Press。  new window
7.王石番(1991)。傳播內容分析法--理論與實踐。台北:幼獅文化。  延伸查詢new window
8.Fiske, S. T.、Taylor, S. E.(1958)。Social Cognition。New York。  new window
 
 
 
 
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