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題名：虛榮特性、物質主義與強迫性購買關係之研究
書刊名：中山管理評論
作者：黃營杉／張重昭 引用關係／張威龍
作者(外文)：Huang, Ing-san／Chang, Chung-chau／Chang, Wei-lung
出版日期：2003
卷期：11:4
頁次：頁641-672
主題關鍵詞：身體虛榮；物質主義；強迫性購買；成就虛榮；Physical vanity；Achievement vanity；Materialism；Compulsive buying
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:13
  • 點閱點閱:51
本研究主要目的，在以實證的方式了解大專學生的虛榮特性與物質主義及強迫性購買特性等所含變數彼此間的相互關係。研究以大專學生為對象，以LISREL線性結構模式進行虛榮特性、物質主義及強迫性購買特性間的因果性 關係實證。研究結果發現，只有具「外表觀感」的虛榮特性易產生物質主義的「財物成功」、「獲取中心」及「獲取快樂」三項特質，但「成就觀感」則否。具有物質主義的「獲取中心」構面者有證據顯示具強迫性購買特性。同時虛榮特性只有「外表觀感」與強迫性購買有關係，「成就觀感」則否。另外物質主 義的「獲取中心」是虛榮特性與強迫性購買關係的中介變數，此為本研究重大發現之一。本研究可提供行銷人員在實務上的一種市場區隔，目標市場選擇及商品定位及媒體選擇或廣告時，針對不同的消費行為應如何訴求之參考。對於與身體外表及成就虛榮產品相關產業的行銷或產品經理在產品或服務策略擬定的參考，也可提供社會學家及消費者教育工作者可針對不同特性的消費者提供不同的教育方式，因材施教，進而避免更多的如強迫性購買之消費行為特性的產生。
The previous literature suggested the possible relationship among vanity trait, materialism, and compulsive buying. However, this proposition has not been empirically tested. This research is directed to develop a theoretical model and to employ LlSREL model to investigate the proposed hypotheses. The major Findings are: (1) The physical vanity has significant effects on all of the three dimensions of materialism. (2) Only center dimensions of materialism have impacts on compulsive buying. (3) The physical vanity exerts influence on compulsive buying, while the relationship between achievement vanity and compulsive buying is not significant. Another finding is center dimensions of materialism has moderator between physical vanity and compulsive buying. Finally, some implications are discussed.
期刊論文
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2.Mick, D. G.(199609)。Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism。Journal of Consumer Research，23(2)，106-119。  new window
3.Roberts, J. A.(1998)。Compulsive Buying Among College Students: An Investigation of Its Consequences, and Implications for Public Policy。Journal of Consumer Affairs，32(2)，295-319。  new window
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8.D'Astous, A.、Maltais, J.、Roberge, C.(1990)。Compulsive Buying Tendencies of Adolescent Consumers。Advances in Consumer Research，17(1)，306-312。  new window
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11.Bearden, W. O.、Hardesty, D. M.、Rose, R. L.(2001)。Consumer self-confidence: Refinement in conceptualization and measurement。Journal of Consumer Research，28(6)，121-134。  new window
12.Blau, G.(2001)。Testing the discriminate validity of occupational entrenchment。Journal of Occupational and Organizational Psychology，74(1)，85-93。  new window
13.Durvasula, S.、Lysonski, S.、Watson, J.(2001)。Does vanity describe other cultures? A cross- culture examination of the vanity Scale。The Journal of Consumer Affairs，35(1)，180-199。  new window
14.Hirschman, E.(1990)。Secular Immortality and the American Ideology of Affluence。Journal of Consumer Research，17(June)，31-42。  new window
15.Holt, Douglas B.(1995)。How Consumers Consume: A Typology of Consumption Practices。Journal of Consumer Research，22(1)，1-16。  new window
16.Magee, Allison(1994)。Compulsive Buying Tendency as a Predictor of Attitudes and Perceptions。Advances in Consumer Research，21，590-594。  new window
17.Lichtenstein, D. R.、Burton, S.、Netemeyer, R. G.(199503)。Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior。Journal of Consumer Research，21(4)，612-626。  new window
18.Richins, M. L.(1994)。Special Possessions and the Expression of Material Values。Journal of Consumer Research，21(3)，522-533。  new window
19.Faber, R. J.、Christenson, G. A.、de Zwaan, M.、Mitchell, J.(1995)。Two forms of compulsive consumption: Comorbidity of compulsive buying and binge eating。Journal of Consumer Research，22(3)，296-304。  new window
20.Faber, R. J.、O'Guinn, T. C.(1992)。A clinical screener for compulsive buying。Journal of Consumer Research，19(3)，459-469。  new window
21.O'Guinn, Thomas C.、Faber, Ronald J.(1989)。Compulsive Buying: A Phenomenological Exploration。Journal of Consumer Research，16(2)，147-157。  new window
22.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。  new window
23.Scherhorn, Gerhard、Reisch, Lucia A.、Raab, Gerhard(1990)。Addictive Buying in West Germany: An Empirical Study。Journal of Consumer Policy，13(4)，355-387。  new window
24.Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1990)。The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women。Journal of Consumer Research，17(3)，346-361。  new window
25.Hoch, Stephen J.、Loewenstein, George F.(1991)。Time-inconsistent Preferences and Consumer Self-control。Journal of Consumer Research，17(4)，492-507。  new window
26.Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy，11(4)，419-433。  new window
27.Belk, Russell W.(1985)。Materialism: Trait Aspects of Living in the Material World。Journal of Consumer Research，12(3)，265-280。  new window
28.張威龍(19990500)。青少年家庭溝通型態對物質主義和強迫性購買之影響研究。管理評論，18(2)，87-117。new window  延伸查詢new window
29.Richins, Marsha L.、Dawson, Scott(1992)。A Consumer Values Orientation for Materialism and It's Measurement: Scale Development and Validation。Journal of Consumer Research，19(3)，303-316。  new window
30.Ellis, S. R.(1992)。A Factor Analytic Investigation of Belk's Structure of the Materialism Construct。Advances in Consumer Research，19，688-695。  new window
31.Jacoby, S.(1986)。Compulsive shopping。Glamour，84(4)，318-319。  new window
32.Carless, S. A.(2001)。Assessing the discriminant validity of the leadership practices inventory。Journal of Occupational and Organizational Psychology，74，233-239。  new window
33.張威龍、古永嘉(2000)。社會期望反應偏差對消費者負面行為研究的影響之研究：以物質傾向為例。企業管理學報，46，49-76。new window  延伸查詢new window
34.Gabel, J.、Black, D. W.、Monahan, P.(1996)。Reliability and validity of scale to measure change in persons with compulsive buying。Psychiatry Research，64，59-67。  new window
35.Marks, Ronald B.(2000)。Determinants of Student Evaluations of Global Measures of Instructor and Course Value。Journal of Marketing Education，22(2)，108-119。  new window
36.Belk, R. W.、Ger, G.(1996)。Cross-cultural differences in materialism。Journal of Economic Psychology，17，55-77。  new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Belk, R. W.(1984)。Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
 
 
 
 
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