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題名：臺灣學生消費者強迫性購買行為相關因素之探討
書刊名：中國行政評論
作者：張威龍／林明煌
作者(外文)：Chang, Wei-lung／Lin, Min-hung
出版日期：2004
卷期：13:4
頁次：頁51-84
主題關鍵詞：強迫性購買行為；信用卡；自我尊重；幻想；Compulsive buying behavior；Credit cards；Self-esteem；Fantasy
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
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  • 共同引用共同引用:13
  • 點閱點閱:128
台灣社會多元化的發展，促使人們價值觀改變成物質功利的追求。然而，科技的進步造成產品生命週期的縮短，新產品的推出也更加神速，使得人們為了物質追求的願望永難滿足，因而頻添許多生活上的壓力。在消費過程中，對大多數的人而言，購買是一種正常且為日常生活的一部份。但對強迫性購買行為者而言，他(她)們卻無能力去控制自己不過度和不重複購買生活上已有的東西，這種行為常帶來嚴重的後果，進而成為社會的問題。強迫性購買是一種病態的消費行為，而且有逐年增多的趨勢。因此，有關導致強迫性購買行為的因素與行為之間的關係之了解實有必要，但台灣卻是少見。本研究採文獻探討法分析彙整出強迫性購買行為的相關影響因素，並建立強迫性購買行為的關係模式。研究所建立的模式包括:強迫性購買行為者本身的潛在特徵、強迫性購買行為的前提因素、可能導致強迫性購買行為的其他行為因素以及強迫性購買行為的行為表現。強迫性購買行為的前困和其行為表現的模式之建立與了解，對於理論的發展與實務的拓展有其貢獻，可提供社會學家與消費者教育者擬定預防及保護此特殊行為的策略之參考。
For most people, buying behavior is a normal and routine activity. But for compulsive buying people, they can not control themselves and compulsively buy stuffs that they already have. Today's young adults have been reared in a unique and radically changing environment; an investigation of the factors leading to compulsive buying in this generation is warranted. Our overall research goals is analyzing the effects factors of compulsive buying through a literature review of articles about compulsive buying and build a model of the antecedents and consequences effects factors of compulsive buying behavior. The model including: the relationship of potential characters, antecedent's factors, relevant behaviors and consequences factors of compulsive buying behavior. Build and understand this model could contribute to marketing theory develop and practice use. Also provide reference for sociologist and consumer educator making strategy of prevent and protect that special behavior group.
期刊論文
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20.Mannix, Margaret(199909)。The Credit Card Binge。U.S. News and World Report，127(9)，89。  new window
21.Netemeyer, R. G.、Burton, S.、Lichtenstein, D. R.(1995)。Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior。Journal of Consumer Research，21(4)，612-626。  new window
22.Rook, Dennis W.(198709)。The Buying Impulsive。Journal of Consumer Research，14(2)，189-199。  new window
23.Bearden, W. O.、Hardesty, D. M.、Rose, R. L.(2001)。Consumer Self-Confidence: Refinements in Conceptualization and Measurement。Journal of Consumer Research，28(1)，121-134。  new window
24.Magee, Allison(1994)。Compulsive Buying Tendency as a Predictor of Attitudes and Perceptions。Advances in Consumer Research，21，590-594。  new window
25.Richins, M. L.(1994)。Special Possessions and the Expression of Material Values。Journal of Consumer Research，21(3)，522-533。  new window
26.Faber, R. J.、Christenson, G. A.、de Zwaan, M.、Mitchell, J.(1995)。Two forms of compulsive consumption: Comorbidity of compulsive buying and binge eating。Journal of Consumer Research，22(3)，296-304。  new window
27.Hock, S. J.、Loewenstein, G. F.(1991)。Time-inconsistent preference and consumer self-control。Journal of Consumer Research，17(4)，492-507。  new window
28.O'Guinn, Thomas C.、Faber, Ronald J.(1989)。Compulsive Buying: A Phenomenological Exploration。Journal of Consumer Research，16(2)，147-157。  new window
29.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。  new window
30.Scherhorn, Gerhard、Reisch, Lucia A.、Raab, Gerhard(1990)。Addictive Buying in West Germany: An Empirical Study。Journal of Consumer Policy，13(4)，355-387。  new window
31.古永嘉、張威龍(20000400)。社會期望反應偏差對負面消費者行為研究的影響：以物質主義為例的間接量表驗證。企業管理學報，46，49-75。new window  延伸查詢new window
32.Thompson, Craig J.、Locander, William B.、Pollio, Howard R.(1990)。The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women。Journal of Consumer Research，17(3)，346-361。  new window
33.Rook, Dennis W.、Hoch, Stephen J.(1985)。Consuming Impulses。Advances in Consumer Research，12(1)，23-27。  new window
34.Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy，11(4)，419-433。  new window
35.Belk, Russell W.(1985)。Materialism: Trait Aspects of Living in the Material World。Journal of Consumer Research，12(3)，265-280。  new window
36.張威龍(19990500)。青少年家庭溝通型態對物質主義和強迫性購買之影響研究。管理評論，18(2)，87-117。new window  延伸查詢new window
37.Richins, Marsha L.、Dawson, Scott(1992)。A Consumer Values Orientation for Materialism and It's Measurement: Scale Development and Validation。Journal of Consumer Research，19(3)，303-316。  new window
38.Jacoby, S.(1986)。Compulsive shopping。Glamour，84(4)，318-319。  new window
會議論文
1.Faber, R. J.、O'Guinn, T. C.、Krych, R.(1987)。Compulsive Consumption。The seventeenth Annual Conference of the Association for Consumer Research。Provo, UT：Association for Consumer Research。132-135。  new window
圖書
1.American Psychiatric Association(1987)。Diagnostic and Statistical Manual of Mental Disorder。American Psychiatric Association。  new window
2.Damon, J. E.(1988)。Shopaholics: Serious help for Addicted Spenders。Los Angeles：Price, Stem, & Sloan。  new window
3.Ritzer, George(1995)。Expressing America: A Critique of the Global Credit Card Society。Thousand Oaks, CA：Pine Forge Press。  new window
4.Schor, Juliet(1998)。The Overspent American: Upscaling, Downshifting and the New Consumer。New York：Basic Books。  new window
單篇論文
1.張威龍(2001)。虛榮特性、物質主義和強迫性購買行爲關係之研究。  延伸查詢new window
2.張威龍(2002)。台灣X世代強迫性購買行爲之前提因素與行爲表現之研究。  延伸查詢new window
3.張威龍(2003)。信用卡使用、用錢態度和強迫性購買行爲關係之研究。  延伸查詢new window
其他
1.McBride, Sarah(19971128)。Young Deadbeats Pose Problems for Credit-Card Issuers。  new window
2.Schembari, James(20000227)。New College Sticker Shock: Junior's Credit Card Bill。  new window
3.Zuckerman, Gregory(20000705)。Borrowing Levels Reach a Record, Sparking Debate。  new window
圖書論文
1.Donegan, N. H.、Rodin, J.、O'Brien, C. P.、Solomon, R. L.(1983)。A Learning Theory Approach to Commonalities。Commonalities in Substance Abuse and Habitual Behavior。Lexington, MA：Lexington Books。  new window
2.Ludwig, A. M.、Cain, R. B.、Winkler, A.、Taylor, R. M.、Bendfeldt, F.(1977)。Physiological and Situational Determinants of Drinking Behavior。Alcohol Intoxication and Withdrawal。New York：Plenum。  new window
3.Miller, P. M.(1980)。Theoretical and Practical Issues in Substance Abuse Assessment and Treatment。The Addictive Behaviors。Oxford：Paragon。  new window
4.Salzman, L.(1981)。Psychodynamics of the Addictions。Behavior in Excess: an Examination of Volitional Disorders。New York：Free Press。  new window
5.Walker, A. L.、Lidz, C. W.(1983)。Common Features of Troublesome Habitual Behaviors: A Cultural Approach。Commonalities in Substance Abuse and Habitual Behavior。Lixington, MA：Lexington Books。  new window
6.O'Guinn, T. C.、Faber, R. J.(1991)。Mass communication theory and research。Handbook of Consumer Behavior。Englewood Cliffs, NJ：Prentice-Hall。  new window
 
 
 
 
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