品味是似是而非也難以評斷的價值觀，目前品味已被指涉與產品設計畫上等號，消費者購買產品時即取決於物件本身的品味，因此品位被視為消費時的一大關鍵。從相關文獻的彙整中，本研究將影響品味的相關要素分為社會階級、生活風格、經濟能力、流行現象、美學評論等五項，而從這幾個基本要素中所內涵的象徵意義，即傳達出物件的設計價值，也因而反映出消費此物件的消費者的品味趨向。再者品味乃是有關於審美價值觀的知覺反應，因此從相關文獻的歸納分析中，提出品味乃訴諸於審美價值，因此在品味的傳達上，提出"審美價值的尺度落差"的假說，兩端的軸向一端為"經典品味"(classical taste)，另一端為 "另類品味" (alternative taste)，而兩者之間的中間值即為"共同品味"(common taste)，這也是品味價值觀的平衡點。另外以喬治傑生的飾品為例，依據所提出的訊息傳達模式探討其運作的概況，發現消費者、設計師與企業溝通的介面因子--及意義(meaning)、價值(value)與欲望(desire)，架構出喬治傑生的品味風格，亦即 "自然韻味、經典時尚、人文特質" 等。因此從品味訊息傳達的模式中，可以依據不同品牌運作訊息傳達的品味因子，產出不同的品味風格。

Taste is a puzzle, intuitive and subjective, it is very difficlt to precisely communicate in design. However, in nowadays, taste has become a considerable concern in purchasing a product. Following the varios literature review, this study divided factors influencing taste into five elements such as socail status, lifestyle, economic conditions, fashion trends and aesthetic appreciation. From these elements a designer can interpret the design value and they also reflect the taste trend of consumers. Moreover, taste is some sort sense of aesthetics. Compare to the related studies, we propose that taste is nearly equivalent to the sense of aesthetics. Therefore, in the communication of taste, we may use "the difference between two ends" scale to measure the value of taste. From the two ends of axis, one is called"classical taste" and the other is "alternative taste." The one in between both ends is the called "common taste", and this is the balanced value of taste. Take the jewelry design of George Jenson as an example, according to the message communication model, we found that the interface elements of communication between coneumer, designer and enterprise. These elements are meaning, value and desire, which form the spectfic taste style of George Jenson-natural attraction, classical trend and humanism character, etc. So, from this study of taste message communication, we find it is possible to communicate taste through variety of brands to produce differdent taste style.