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題名：新金融商品開發活動之執行品質與績效--臺灣銀行業及保險業之研究
書刊名：臺大管理論叢
作者：陳嵩 引用關係
作者(外文)：Chen, Song
出版日期：2004
卷期：14:2
頁次：頁49-77
主題關鍵詞：金融服務業；新服務開發；執行品質；新服務績效；Financial service industry；New service development；Quality of execution；New service performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:12
  • 點閱點閱:72
面對金融管制解除、產業邊界模糊、競爭日趨激烈、資訊科技快速躍進、顧客日益精明的經營環境，為了生存與成長，金融服務業者必需不斷地創思新構想、推出新服務。遺憾的是，雖然目前已有許多製造業新產品開發的撰述，惟金融服務業的新服務開發（NSD）文獻則極為有限，且本質多為規範性。本研究以國內銀行業及保險業的62個NSD專案為對象，檢視金融服務業者在新服務開發活動的執行品質，並分析執行品質與績效間之關聯。統計分析顯示，大多數的NSD活動屬中高執行品質，概念測試屬中低執行品質，服務測試／實作及試銷則屬低執行品質。此外，高績效群在NSD活動上的執行品質顯著高於低績效群。最後，研究者依據實證結果提出NSD管理及未來研究的建議。
Facing deregulation, blurring of industry boundaries, increasing competition, rapidly avancing information technology, and increased customer sophistication, financial institutions attempting to survive and grow will need continuously to create new ideas and launch new services. Sadly, although much has been written about new product development in manufacturing industries, the literature on new service development (NSD) in financial service industry has remained sparse and is largely normative in nature. This study investigates the quality of execution for new service development activities in financial service industries and the relationship between quality of execution for NSD and its performance. Sixty-two NSD projects from banking and insurance industries in Taiwan were sampled as subjects. Statistical analysis shows that most NSD acitvities have moderately strong quality of execution, concept testing has moderately weak quality of execution, service testing-pilot run and test marketing have the most weak quality of execution. The findings also indicate that the top third performers do significantly higher in the quality of execution for the NSD activities than the botton third. Finally, suggestions for NSD management and recommendations for future research are presented.
期刊論文
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學位論文
1.劉朝銘(2003)。認知風險、涉入、品質與價值關係之研究--以網路商店為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.劉玉萍(2003)。信任與知覺風險影響B2C網站行為意向之研究(碩士論文)。國立中正大學。  延伸查詢new window
3.高偉慈(1996)。金融服務業創新類型、策略性新產品發展活動、公司經營績效之關係，沒有紀錄。  延伸查詢new window
4.闕河楠(1994)。服務業創新成功因素之研究－以我國銀行業為例，沒有紀錄。  延伸查詢new window
5.魏爾彰(1994)。金融服務業新產品發展關鍵成功因素之探討，沒有紀錄。  延伸查詢new window
6.廖邦玲(2001)。我國商業銀行新金融商品發展過程與商品績效之相關性探討，沒有紀錄。  延伸查詢new window
7.張澄(1994)。金融服務業新產品發展程序之研究－以保險業、銀行業為例，沒有紀錄。  延伸查詢new window
圖書
1.洪順慶(1998)。行銷管理。臺北市：新陸書局。  延伸查詢new window
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其他
1.李卓耕(2005)。電子商務時報，www.ecttime.org.tw/mondaynews.asp?date=2005/3/14， 2005/07/12。  new window
2.彭康達，林宏諺，陳盈欣(2000)。大學生網路購物影響因素之硏究，http://www.mba.yuntech.edu.tw/%A5%FE%B0%EA%B8g%C0%E7%B1M%C3D%AC%E3%B0Q%B7/newpage32.htm， 2005/03/12。  new window
 
 
 
 
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