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題名:線上焦點團體的發展、應用與未來
書刊名:慈濟通識教育學刊
作者:曾文志 引用關係
作者(外文):Tseng, Wen-chih
出版日期:2004
卷期:1
頁次:頁24-44
主題關鍵詞:線上焦點團體焦點團體行銷研究團體訪談網際網路質性研究Online focus groupFocus groupMarket researchGroup interviewInternetQualitative research
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:46
利用網路科技進行的線上焦點團體,將可提供不受地理分佈限制,以及更經濟省時的優勢。然而目前,使用科技媒體所存在的限制、非系統性的名稱與定義、以及琳瑯滿目的商業應用,使得線上焦點團體面臨許多挑戰。本文以客觀角度,分析焦點團體的本質與發展,並從參與成員的募集、篩選與審查,以及進行線上焦點團體的虛擬環境、團體主持人的角色、資料的分析與報告等四項課題,探討線上焦點團體的特色與應用。本文的主要目的在於,透過線上焦點團體與傳統焦點團體的比較,分析線上焦點團體的優勢與限制,進而提供建議,促進線上焦點團體系統性的發展,並藉由建立線上焦點團體一致性的內涵與科學化的標準,提昇線上焦點團體未來更嚴謹的應用與價值。
The purpose of this study was to analyze the advantages and limitations of the online focus group by comparing an online focus group with a traditional focus group, and to discuss the online focus group’s distinctiveness and implications by examining its characteristics and development. The study suggested that an online focus group needs to construct its own terminology to establish consistent conceptualization and enhance scientific rigor in its conduct online.
期刊論文
1.Kitchin, R. M.(1998)。Towards geographies of cyberspace。Progress in Human Geography,22(3),385-406。  new window
2.Chen, P.、Hinton, S. M.(1999)。Realtime interviewing using the World Wide Web。Sociological Research Online,4(3)。  new window
3.Gaiser, T.(1997)。Conducting online focus groups: A methodological discussion。Social Science Computer Review,15(2),135-144。  new window
4.Kerlin, B.(200301)。Qualitative research in the United States。Forum Qualitative Sozialforschung,1(1)。  new window
5.Lim, C. P.、Tan, S. C.(2001)。Online discussion boards for focus group interviews: an exploratory study。Journal of Educational Enquiry,2(1),50-60。  new window
6.Michaelson, K. L.(1996)。Information, community, and access。Social Science Computer Review,14(1),57-59。  new window
7.O'Connor, H.、Madge, C.(2003)。Focus groups in cyberspace: using the Internet for qualitative research。Qualitative Market Research: An International Journal,6(2),133-143。  new window
8.Pincott, G.(2000)。Nothing new under the sun?。International Journal of Market Research,42(2),137-155。  new window
9.Rezabek, R. J.(200001)。Online focus groups: Electronic discussions for research。Forum Qualitative Sozialforschung,1(1)。  new window
10.Schneider, S. J.、Kerwin, J.、Frechtling, J.、Vivan, B. A.(2002)。Characteristics of the discussion in online and face-to-face focus groups。Social Science Computer Review,20(1),31-42。  new window
11.Sweet, C.(1999)。Anatomy of an on-line focus group。Quirk'€™s Marketing Research Review。  new window
12.Sweet, C.(2001)。Designing and conducting virtual focus groups。Qualitative Market Research: An International Journal,4(3),130-135。  new window
13.Taylor, T. L.(1999)。Life in virtual worlds。American Behavioral Scientist,43(3),436-449。  new window
14.Underhill, C.、Olmsted, M. G.(2003)。An experimental comparison of computer-mediated and face-to-face groups。Social Science Computer Review,21(4),506-512。  new window
15.Kiesler, S.、Sproull, L. S.(1986)。Response Effects in the Electronic Survey。Public Opinion Quarterly,50,402-413。  new window
16.Merton, R. K.(1987)。The Focused Interview and Focus Groups: Continuities and Discontinuities。Public Opinion Quarterly,51(4),550-566。  new window
17.Soukup, Charles(1999)。The gendered interactional patterns of computer-mediated chatrooms: a critical ethnographic study。The Information Society,15(3),169-176。  new window
會議論文
1.Strauss, J.(1996)。Early Survey Research on the Internet: Review, illustration and evaluation。American Marketing Association winter Educators' Conference。Chicago:American Marketing Association。222-228。  new window
圖書
1.Greenbaum, Thomas L.(1998)。The Handbook for Focus Group Research。Thousand Oaks, CA:London:SAGE Publications, Inc.。  new window
2.American Statistical Association(1997)。What are focus groups? Section on survey research methods。Alexandria, VA:American Statistical Association。  new window
3.Grossnickle, J.、Raskin, O.(2000)。The handbook of online marketing research。New York:McGraw-Hill。  new window
4.Krueger, R. A.(1994)。Focus groups: A practical guide to applied research。Thousand Oaks, CA:Sage。  new window
5.Gmham, Stephen、Marvin, Simon(1996)。Telecommunications and the City: Electronic spaces。London:New York:Routledge。  new window
6.Morgan, D. L.(1998)。The Focus Group Guidebook。Thousand Oaks, CA:Sage Publications。  new window
7.Stewart, D. W.、Shamdasani, P. N.(1990)。Focus Groups: Theory and Practice。London:Sage Publications。  new window
8.Morgan, David L.(1997)。Focus Groups as Qualitative Research。Sage。  new window
9.Grossnickle, J.、Raskin, O.(2001)。The Handbook of Online Marketing Research。New York, NY:The McGraw-Hill Companies, Inc.。  new window
其他
1.Greenbaum, T. L.(2001)。Online focus groups are no substitute for the real thing,http://www.groupsplus.com/papers/articles.htrn, 2003/01/15。  new window
2.Oshen, G.。Online vs. traditional focus groups,http://www.jsacorpxom/pages/articles/focus_trad_vs_online.html, 2002/12/15。  new window
3.Rezabek, R. J.(1999)。A study of the motives, barriers, and enablers affecting participation in adult distance education classes in an Iowa Community College。  new window
4.Van Nuys, D.(1999)。Online focus groups save time, money,http://sanjose,bizjoumals.com/sanjose/stories/l999/1 l/29/smallb4.html, 2002/12/15。  new window
圖書論文
1.Burgess, R. G.(1995)。[Studies in qualitative methodology: computing and qualitative research ] Introduction。Studies in qualitative methodology: computing and qualitative research。Greenwich, CT:JAI Press。  new window
2.Frey, J. H.、Fontana, A.(1993)。The group interview in social research。Successful focus groups: Advancing the state of the art。Newbury Park, CA:Sage。  new window
3.Madriz, E.(2000)。Focus groups in feminist research。The handbook of qualitative research。Thousand Oaks, CA:Sage。  new window
4.Morgan, D. L.、Krueger, R. A.(1993)。When to Use Focus Groups and Why。Successful Focus Groups: Advancing the state of the art。Newbury Park, CA:Sage。  new window
 
 
 
 
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