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題名:企業贊助國內高爾夫賽會之概況剖析
書刊名:大專體育
作者:吳彥磊楊忠和 引用關係
出版日期:2005
卷期:78
頁次:頁136-141
主題關鍵詞:企業贊助運動贊助
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:6
  • 點閱點閱:32
期刊論文
1.羅詩文(20011200)。如何創造運動贊助雙贏之契機。大專體育,57,107-112。new window  延伸查詢new window
2.McCarville, R. E.、Flood, C. M.、Froats, T. A.(1998)。The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor。Journal of Sport Management,12(1),51-62。  new window
3.Irwin, R. L.、Lachowetz, T.、Cornwell, T. B.、Clark, J. S.(2003)。Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions。Sport Marketing Quarterly,12(3),131-139。  new window
4.Copeland, R.、Frisby, W.、McCarville, R.(1996)。Understanding the sport sponsorship process from a corporate perspective。Journal of Sport Management,10(1),32-48。  new window
5.Crimmins, J.、Horn, M.(1996)。Sponsorship from management ego to marketing success。Journal of Advertising Research,36(4)。  new window
6.Meenaghan, T.(1991)。The role of sponsorship in the marketing communication mix。International Journal of Advertising,10(1),35-47。  new window
7.Sandler, D. M.、Shani, D.(1993)。Sponsorship and the Olympic Games: The Consumer Perspective。Sport Marketing Quarterly,2(3),38-45。  new window
會議論文
1.葉美琳(2002)。馬爹利高爾夫名人賽逐洞賽贊助效益之個案究。91學年度體育學術研討會,25-37。  延伸查詢new window
圖書
1.楊忠和(1995)。影響大學院校體育興趣選項高爾夫學研究因素之分析研究。台北市:復文出版社。  延伸查詢new window
2.Ipsos-RSL(200001)。Sportscan。London:Ipsos-RSL。  new window
3.Mullin, B, J.、Hardy, S.、Sutton, W. A.(1993)。Sport marketing。Upper Saddle River, New Jersey:Prentice-Hall。  new window
4.Schaaf, P.(1995)。Sport marketing: It's not just a game anymore。Amherst, NY:Prometheus Book。  new window
5.Shank, M. D.(2002)。Sports marketing: A strategic perspective。Upper Saddle River, New Jersey:Prentice-Hall。  new window
6.Sponsorship Research International(2000)。1999 worldwide sponsorship market values。London:Sponsorship Research International。  new window
其他
1.張佑生(20010711)。奧運在北京錢途無線。  延伸查詢new window
2.(2004)。Golf,http://www.britannica.com/eb/article?tocId=222219&query= golf&ct=eb. Acer open, 2004/01/10。  new window
3.Dworkin, A.(20000730)。Woods drives Nike marketing effort。  new window
圖書論文
1.Stolar, D. K.(1996)。Sponsorship。The management of sport--It's foundation and application。St. Louis, Missouri:Mosby。  new window
 
 
 
 
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