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題名:預測運動贊助商形象與口碑溝通之研究--以中華職棒大聯盟為例
書刊名:嘉大體育健康休閒
作者:陳成業 引用關係
出版日期:2009
卷期:8:3
頁次:頁14-21
主題關鍵詞:涉入信念態度口碑贊助
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:15
  • 點閱點閱:22
期刊論文
1.Meenaghan, Tony(1991)。Sponsorship: Legitimizing the Medium。European Journal of Marketing,25(11),5-10。  new window
2.Seguin, B.、Teed, K.、O'Reilly, N.(2005)。National sport organizations and sponsorship: An identification of best practices。International Journal of Sport Management and Marketing,1(1/2),69-90。  new window
3.Swanson, S. R.、Gwinner, K. P.、Larson, B. V.、Janda, S.(2003)。Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences。Sport Marketing Quarterly,12(3),151-162。  new window
4.羅詩文(20011200)。如何創造運動贊助雙贏之契機。大專體育,57,107-112。new window  延伸查詢new window
5.Lascu, D.、Giese, T.、Toolan, C.、Guehring, B.、Mercer, J.(1995)。Sport involvement: A relevant individual difference factor in spectator sports。Sport Marketing Quarterly,4(4),41-56。  new window
6.Stotlar, David K.(2004)。Sponsorship evaluation: Moving from theory to practice。Sport Marketing Quarterly,13(1),61-64。  new window
7.王慶堂、許舒涵(20070900)。2006年洲際盃棒球錦標賽現場觀眾辨識贊助企業能力之研究。運動與遊憩研究,2(1),116-132。new window  延伸查詢new window
8.Crompton, J. L.(2004)。Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport。Leisure Studies,23(3),267-281。  new window
9.Dolphin, R.(2003)。Sponsorship: Perspectives on its strategic role。Corporate Communications: An International Journal,8(3),173-186。  new window
10.Tomasini, N.、Fry, C.、Stotlar, D.(2004)。National Collegiate Athletic Association corporate sponsor objectives: Are there differences between Divisions I-A, I-AA, and I-AAA?。Sport Marketing Quarterly,13(4),216-226。  new window
11.Iwasaki, Y.、Havitz, M. E.(2004)。Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency。Journal of Leisure Research,36(1),45-72。  new window
12.Kyle, G. T.、Graefe, A. R.、Manning, R.、Bacon, J.(2004)。Predictors of behavioral loyalty among hikers along the Appalachian Trail。Leisure Sciences,26(1),99-118。  new window
13.Alexandris, Kostas、Tsaousi, Elisabeth、Janies, Jeffrey(2007)。Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of A Professional Basketball Event。Sport Marketing Quarterly,16(3),130-139。  new window
14.Wakefield, K. L.、Blodgett, J. G.(1999)。Customer Response to Intangible and Tangible Service Factors。Psychology and Marketing,16(1),51-68。  new window
15.黃煜、魏文聰(20040200)。職業棒球球團管理贊助活動之研究:以兄弟職業棒球隊為例。大專體育學刊,6(1),45-55。new window  延伸查詢new window
16.Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing,17(3),275-294。  new window
17.Harvey, Bill(2001)。Measuring the Effects of Sponsorships。Journal of Advertising Research,41(1),59-65。  new window
學位論文
1.許舒涵(2007)。觀眾態度對企業贊助賽會效益之研究--以2006年洲際盃棒球錦標賽為例(碩士論文)。國立台灣體育學院。  延伸查詢new window
2.陳立潔(2006)。2005臺北國際馬拉松贊助效益評估研究--以ING安泰人壽個案為例(碩士論文)。國立臺北教育大學。  延伸查詢new window
圖書
1.Zeithaml, V. A.、Bitner, M. J.(2003)。Services Marketing: Intergrating Customer Focus Across the Firm。New York:McGraw-Hill。  new window
2.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
 
 
 
 
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