本研究置在暸解澎湖國家風景區各解說媒體的使用現況，並探討遊客對當地不同解說媒體各屬性之重視度與實際體驗後滿意度間之差異情形。本問卷之發放地點是在馬公機場與馬公港，調查員在完成前一位受訪者問卷之後，選取最鄰近調查員的避客，作為下一份問卷的受訪對象。本研究實地發放問卷數為450份，扣除無效問卷10份，總計回校有效問卷為440份。 研究結果發現，「解說牌」為澎湖遊客最常使用的解說媒體服務，但在解說牌滿意度的評估項目中，遊客卻表示最不滿意的是「解說牌有定期在維護」，這與研究者實地訪查時發現「解說牌」大都已老舊、文字無法辨識的情況相符。因此，建議管理單位應定期維護解說牌，以提昇遊客的遊憩體驗與品質。而在「解說出版品」之評估項目中，遊客最不滿意的項目則為「解說折頁放置地點容易取得」。據研究者實地訪查，澎湖當地只在遊客中心、展示中心與出入境等地點可以取得解說摺頁，故建議管理單位可多增設擺放的地點，以方便遊客索取，例如，各大旅館、加油站、便利商店、或租車公司等地點。

The purpose of this study was to understand the entire interpretive media situation and the satisfaction of the entire interpretive media in the Penghu National Scenic Area after real experience. The questionnaires were collected in Makung airport and Makung port, and the researcher chose the nearest customer after finished last questionnaires. Total of 450 questionnaires were released and deduced 10 nullify questionnaires; 440 valid questionnaires were return. From the survey outcome, the “interpretive signs” were the visitors most frequently used in this trip, and the “personal interpretive services” were the visitors most highly used in their pass travel experiences. Although the visitors were frequently used the “interpretative sign” in the Penghu, but they were dissatisfaction with the interpretive signs had not been maintained regularly for a long time. In the evaluation of the “interpretative public”, the most dissatisfaction was the interpretative folder was not easy to obtain.