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Y.(1998)。The emerging role of electronic marketplaces on the Internet。Communications of the ACM,41(8),35-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Erickson, Gary M.、Johansson, Johny K.(1985)。The role of price in multi-attribute product evaluations。Journal of Consumer Research,12(2),195-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Biswas, Abhijit、Pulling, Chris、Krishnan, Balaji C.、Burton, Scot(1999)。Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues。Journal of Public Policy & Marketing,18(1),52-65。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Lichtenstein, Donald、Bearden, W.(1989)。Contextual Influence on Perceptions of Merchant- Supplied Reference Prices。Journal of Consumer Research,16(1),55-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Lee, Zoonky、Gosain, Sanjay(2002)。A Longitudinal Price Comparison for Music CDs in Electronic and Brick-and-Mortar Markets: Pricing Strategies in Emergent Electronic Commerce。Journal of Business Strategies,19(1),55-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Lynch, John G.、Ariely, Dan(2000)。Wine online: search costs and competition on price, quality and distribution。Marketing Science,19(1),83-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Compeau, Larry D.、Grewal, Dhruv(1998)。Comparative Price Advertising: An Integrative Review。Journal of Public Policy & Marketing,17(2),257-273。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | 林建煌、王旭民(19960700)。參考價格之合理性與建構方式對消費者價格認知的影響。管理科學學報,13(2),305-330。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Della Bitta, A. 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M.(1981)。Consumer perceptions of comparative price advertisement。Journal of Marketing Research,18,416-427。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Duglin, S.(19960908)。The internet changes the way we Live。Information Today,13(9),48-49。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Janal, D.(1996)。Create a presence。Credit Union Management,19(9),42-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Slofstra, M.(1996)。Internet leaving customers satisfied: survey。Computing Canada,22(18)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Alford, Bruce、Engelland, Brian(2000)。Advertised reference price effects on consumer price estimates, value perception, and search intention。Journal of Business Research,48(2),93-100。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing,17(1),55-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research,45(3),249-256。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Biswas, A.、Blair, E. A.(1991)。Contextual Effects of Reference Prices in Retail Advertisement。Journal of Marketing,55,1-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Crockett, Roger(20010903)。Let the Buyer Compare。Business Week,3747,EB10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Monroe, Kent、Chapman, J.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14,193-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Ray, Alastair(20010503)。How to Encourage Internet Shopping。Marketing,41-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Rock, Justin(20010226)。Internet Pricing Proves to be More Difficult than Expected。Weekly Corporate Growth,11189-11200。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Sinha, Indrajit(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Srivastava, Joydeep、Lurie, Nicholas(20010928)。A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28,296-307。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Tang, Fang-Fang、Xing, Xiaolin(2001)。Will the Growth of Multi-Channel Retailing Diminish the Pricing Efficiency of the Web。Journal of Retailing,77,319-333。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Goldberg, Pinelopi K.、Verboven, Frank(2001)。The Evolution of Price Dispersion in the European Car Market。Review of Economic Studies,68(4),811-848。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy,69(3),213-225。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Klein, Noreen M.、Oglethorpe, Janet E.(1987)。Cognitive Reference Points in Consumer Decision Making。Advances in Consumer Research,14(1),183-187。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Suter, Tracy A.、Burton, Scot(1996)。Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements。Psychology & Marketing,13(1),37-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Urbany, Joel E.、Dickson, Peter R.、Wilkie, William L.(1989)。Buyer Uncertainty and Information Search。Journal of Consumer Research,16(2),208-215。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Kiel, Geoffrey C.、Layton, Roger A.(1981)。Dimensions of consumer information seeking behavior。Journal of Marketing Research,18(2),233-239。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | 張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。 延伸查詢![new window](/gs32/images/newin.png) | 40. | Baker, Walter、Marn, Mike、Zawada, Craig(2001)。Price Smarter on the Net。Harvard Business Review,79(2),122-127。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Zeithaml, V. A.(1984)。Issues in conceptualizing and measuring consumer response to price。Advances in Consumer Research,11,612-616。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Liefeld, John、Heslop, Louise A.(1985)。Reference Prices and Deception in Newspaper Advertising。Journal of Consumer Research,11(4),868-876。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Kwak, Mary(2001)。Searching for Search Costs。MIT Sloan Management Review,42,8-9。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Tellis, G. J.、Gaeth, G. J.(1990)。Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choice。Journal of Marketing,54,34-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 49. | Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Smith, M. D.、Bailey, J.、Brynjolfsson, E.(1999)。Understanding Digital Markets: Review and Assessment。Cambridge, MA:Massachusetts Institute of Technology。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Clay, K.、Krishnan, R.、Fernandes, D.(1999)。Retail Strategies on the Web: Price and Non-Price Competition in the Online Book Industry。Camegie-Mellon University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Balasubramanian, Sridar(1997)。Two essays in Direct Marketing(博士論文)。Yale University,New Haven, CT。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Sherif, M.、Hovland, C. E.(1964)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。New Haven, CT:Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Strader, Troy(1997)。The Impact of Electronic Commerce on Consumer and Organizational Costs。College of Commerce and Business Admin., Univ. of Illinois at Urbana Champaign。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | Ernst & Young(2000)。Global Online Retailing--An Ernst & Young Special Report,Stores。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Bailey, J. P.(1998)。Electronic Commerce: Prices and Consumers Issues for Three Products: Books, Compact Discs, and Software,Organization for Economic Co-Operation and Development。(OCDE/GD (98), 4)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Morton, F.,Zettelmeyer, F.,Risso, J.(2000)。Internet Car Retailing,New Haven, CT:Yale University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Hamilton, David(20010212)。E-Commerce (A Special Report): Overview--The Price Isn't Right: Internet Pricing Has Turned out to be a lot Trickier than Retailers Expected。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Jacoby, Jacob、Olson, Jerry(1977)。Consumer Responses to Price: An Attitudinal Information Processing Perspective。Moving Ahead with Attitude Research。Chicago:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Monroe, Kent B.、Petroshius, S. M.(1981)。Buyers' Perceptions of Price: An Update of the Evidence。Perspectives in Consumer Behavior。Glenview, Illinois:Scott Foresman。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |