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題名:消費者對網路價格資訊的認知、處理與搜尋意圖之探討
書刊名:樹德科技大學學報
作者:李元恕
作者(外文):Lii, Yuan-shuh
出版日期:2004
卷期:6:1
頁次:頁105-116
主題關鍵詞:網路行銷價格認知價格離散性參考價格網路訂價策略Internet marketingPrice perceptionPrice dispersionReference priceInternet pricing strategy
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:1
期刊論文
1.Baker, Walter L.、Lin, Eric、Marn, Michael V.、Zawada, Craig C.(2001)。Getting prices right on the Web。The McKinsey Quarterly,10(2),54-63。  new window
2.Grewal, Dhruv、Marmorstein, Howard、Sharma, Arun(1996)。Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size。Journal of Consumer Research,23(2),148-155。  new window
3.Rao, Akshay R.、Sieben, Wanda A.(1992)。The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined。Journal of Consumer Research,19(2),256-270。  new window
4.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。  new window
5.Lichtenstein, D. R.、Burton, S.、Karson, E. J.(1991)。The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads。Journal of Consumer Research,18(3),380-391。  new window
6.Bakos, J. Y.(1998)。The emerging role of electronic marketplaces on the Internet。Communications of the ACM,41(8),35-42。  new window
7.Erickson, Gary M.、Johansson, Johny K.(1985)。The role of price in multi-attribute product evaluations。Journal of Consumer Research,12(2),195-199。  new window
8.Biswas, Abhijit、Pulling, Chris、Krishnan, Balaji C.、Burton, Scot(1999)。Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues。Journal of Public Policy & Marketing,18(1),52-65。  new window
9.Lichtenstein, Donald、Bearden, W.(1989)。Contextual Influence on Perceptions of Merchant- Supplied Reference Prices。Journal of Consumer Research,16(1),55-66。  new window
10.Lee, Zoonky、Gosain, Sanjay(2002)。A Longitudinal Price Comparison for Music CDs in Electronic and Brick-and-Mortar Markets: Pricing Strategies in Emergent Electronic Commerce。Journal of Business Strategies,19(1),55-71。  new window
11.Lynch, John G.、Ariely, Dan(2000)。Wine online: search costs and competition on price, quality and distribution。Marketing Science,19(1),83-103。  new window
12.Compeau, Larry D.、Grewal, Dhruv(1998)。Comparative Price Advertising: An Integrative Review。Journal of Public Policy & Marketing,17(2),257-273。  new window
13.林建煌、王旭民(19960700)。參考價格之合理性與建構方式對消費者價格認知的影響。管理科學學報,13(2),305-330。  延伸查詢new window
14.Della Bitta, A. J.、Monroe, Kent B.、McGinnis, J. M.(1981)。Consumer perceptions of comparative price advertisement。Journal of Marketing Research,18,416-427。  new window
15.Duglin, S.(19960908)。The internet changes the way we Live。Information Today,13(9),48-49。  new window
16.Janal, D.(1996)。Create a presence。Credit Union Management,19(9),42-45。  new window
17.Slofstra, M.(1996)。Internet leaving customers satisfied: survey。Computing Canada,22(18)。  new window
18.Alford, Bruce、Engelland, Brian(2000)。Advertised reference price effects on consumer price estimates, value perception, and search intention。Journal of Business Research,48(2),93-100。  new window
19.Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing,17(1),55-78。  new window
20.Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research,45(3),249-256。  new window
21.Biswas, A.、Blair, E. A.(1991)。Contextual Effects of Reference Prices in Retail Advertisement。Journal of Marketing,55,1-12。  new window
22.Crockett, Roger(20010903)。Let the Buyer Compare。Business Week,3747,EB10。  new window
23.Monroe, Kent、Chapman, J.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14,193-197。  new window
24.Ray, Alastair(20010503)。How to Encourage Internet Shopping。Marketing,41-42。  new window
25.Rock, Justin(20010226)。Internet Pricing Proves to be More Difficult than Expected。Weekly Corporate Growth,11189-11200。  new window
26.Sinha, Indrajit(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-50。  new window
27.Srivastava, Joydeep、Lurie, Nicholas(20010928)。A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28,296-307。  new window
28.Tang, Fang-Fang、Xing, Xiaolin(2001)。Will the Growth of Multi-Channel Retailing Diminish the Pricing Efficiency of the Web。Journal of Retailing,77,319-333。  new window
29.Goldberg, Pinelopi K.、Verboven, Frank(2001)。The Evolution of Price Dispersion in the European Car Market。Review of Economic Studies,68(4),811-848。  new window
30.Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy,69(3),213-225。  new window
31.Klein, Noreen M.、Oglethorpe, Janet E.(1987)。Cognitive Reference Points in Consumer Decision Making。Advances in Consumer Research,14(1),183-187。  new window
32.Suter, Tracy A.、Burton, Scot(1996)。Believability and Consumer Perceptions of Implausible Reference Prices in Retail Advertisements。Psychology & Marketing,13(1),37-54。  new window
33.Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。  new window
34.Urbany, Joel E.、Dickson, Peter R.、Wilkie, William L.(1989)。Buyer Uncertainty and Information Search。Journal of Consumer Research,16(2),208-215。  new window
35.Kiel, Geoffrey C.、Layton, Roger A.(1981)。Dimensions of consumer information seeking behavior。Journal of Marketing Research,18(2),233-239。  new window
36.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。  new window
37.Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。  new window
38.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
39.張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。new window  延伸查詢new window
40.Baker, Walter、Marn, Mike、Zawada, Craig(2001)。Price Smarter on the Net。Harvard Business Review,79(2),122-127。  new window
41.Zeithaml, V. A.(1984)。Issues in conceptualizing and measuring consumer response to price。Advances in Consumer Research,11,612-616。  new window
42.Liefeld, John、Heslop, Louise A.(1985)。Reference Prices and Deception in Newspaper Advertising。Journal of Consumer Research,11(4),868-876。  new window
43.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。  new window
44.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
45.Kwak, Mary(2001)。Searching for Search Costs。MIT Sloan Management Review,42,8-9。  new window
46.Tellis, G. J.、Gaeth, G. J.(1990)。Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choice。Journal of Marketing,54,34-45。  new window
47.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
48.Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。  new window
49.Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。  new window
研究報告
1.Smith, M. D.、Bailey, J.、Brynjolfsson, E.(1999)。Understanding Digital Markets: Review and Assessment。Cambridge, MA:Massachusetts Institute of Technology。  new window
2.Clay, K.、Krishnan, R.、Fernandes, D.(1999)。Retail Strategies on the Web: Price and Non-Price Competition in the Online Book Industry。Camegie-Mellon University。  new window
學位論文
1.Balasubramanian, Sridar(1997)。Two essays in Direct Marketing(博士論文)。Yale University,New Haven, CT。  new window
圖書
1.Sherif, M.、Hovland, C. E.(1964)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。New Haven, CT:Yale University Press。  new window
2.Strader, Troy(1997)。The Impact of Electronic Commerce on Consumer and Organizational Costs。College of Commerce and Business Admin., Univ. of Illinois at Urbana Champaign。  new window
3.Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。  new window
4.Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。  new window
單篇論文
1.Ernst & Young(2000)。Global Online Retailing--An Ernst & Young Special Report,Stores。  new window
2.Bailey, J. P.(1998)。Electronic Commerce: Prices and Consumers Issues for Three Products: Books, Compact Discs, and Software,Organization for Economic Co-Operation and Development。(OCDE/GD (98), 4)。  new window
3.Morton, F.,Zettelmeyer, F.,Risso, J.(2000)。Internet Car Retailing,New Haven, CT:Yale University。  new window
其他
1.Hamilton, David(20010212)。E-Commerce (A Special Report): Overview--The Price Isn't Right: Internet Pricing Has Turned out to be a lot Trickier than Retailers Expected。  new window
圖書論文
1.Jacoby, Jacob、Olson, Jerry(1977)。Consumer Responses to Price: An Attitudinal Information Processing Perspective。Moving Ahead with Attitude Research。Chicago:American Marketing Association。  new window
2.Monroe, Kent B.、Petroshius, S. M.(1981)。Buyers' Perceptions of Price: An Update of the Evidence。Perspectives in Consumer Behavior。Glenview, Illinois:Scott Foresman。  new window
 
 
 
 
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