期刊論文1. | 蔡進發、蕭至惠、郭大誠(20100400)。價格標示方式在消費者認知需求干擾下對預期未來價格與品牌評價之影響--以團體套裝旅遊產品為例。觀光休閒學報,16(1),19-44。 延伸查詢 |
2. | Greenleaf, Eric A.(1995)。The Impact of Reference Price Effects on the Profitability of Price Promotions。Marketing Science,14(1),82-104。 |
3. | 翁振益、葉青(20081200)。旅客在旅遊決策中的猶豫不決:價格敏感度之觀點。觀光休閒學報,14(3),233-250。 延伸查詢 |
4. | Anderson, E. T.、Simester, D. I.(2003)。Effects $9 price endings on retail sales: Evidence from field experiments。Quantitative Marketing and Economics,1(1),93-110。 |
5. | Lambert, Z. V.(1975)。Perceived prices as related to odd and even price endings。Journal of Retailing,51(3),13-22。 |
6. | Schindler, R. M.、Kibarian, T. M.(1996)。Increased consumer sales response through use of 99-ending prices。Journal of Retailing,72(2),187-199。 |
7. | Landon, E. Laird Jr.、Blair, Edward A.(1981)。The Effects of Reference Prices in Retail Advertisements。The Journal of Marketing,45(2),61-69。 |
8. | Ailawadi, Kusum L.、Neslin, Scott A.、Gedenk, Karen(2001)。Pursuing the value-conscious consumer: store brands versus national brand promotions。Journal of Marketing,65(1),71-89。 |
9. | 張重昭、周宇貞、張心馨(20060400)。促銷價格標示方式與內部參考價格對消費者行為之影響。管理學報,23(2),209-226。 延伸查詢 |
10. | Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。 |
11. | Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。 |
12. | Hsieh, A. T.、Chang, W. T.(2004)。The effect of consumer participation on price sensitivity。The Journal of Consumer Affairs,38(2),282-296。 |
13. | Kalyanaram, Gurumurthy、Winer, Russell S.(1995)。Empirical Generalizations from Reference Price Research。Marketing Science,14(3),161-169。 |
14. | Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。 |
15. | Lichtenstein, Donald R.、Bearden, William O.(1989)。Contextual influences on perceptions of merchant-supplied reference prices。Journal of Consumer Research,16(1),55-66。 |
16. | Walton, John R.、Berkowitz, Eric N.(1980)。Contextual Influences on Consumer Price Responses: An Experimental Analysis。Journal of Marketing Research,17(3),349-358。 |
17. | Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perceptions。Journal of Business Research,25(3),251-262。 |
18. | Hardie, Bruce G. S.、Johnson, Eric J.、Fader, Peter S.(1993)。Modeling Loss Aversion and Reference Dependence Effects on Brand Choice。Marketing Science,12(4),378-394。 |
19. | 萬金生、陳淑玲、林美蘭、吉冠馹(20121200)。餐廳折價卷折扣深度對顧客再消費意願之影響:品牌形象為干擾變項。觀光休閒學報,18(3),259-279。 延伸查詢 |
20. | Baumgartner, B.、Steiner, W. J.(2007)。Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study。International Journal of Research in Marketing,24(4),312-323。 |
21. | Stiving, Mark、Winer, Russell S.(1997)。An Empirical Analysis of Price Endings with Scanner Data。Journal of Consumer Research,24(1),57-67。 |
22. | Blattberg, Robert C.、Eppen, Gary D.、Lieberman, Joshua(1981)。A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables。Journal of Marketing,45(1),116-129。 |
23. | Klein, Noreen M.、Oglethorpe, Janet E.(1987)。Cognitive Reference Points in Consumer Decision Making。Advances in Consumer Research,14(1),183-187。 |
24. | Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。 |
25. | Dalrymple, D. J.、Haines, G. H.(1970)。A study of the predictive ability of market period demand-supply relations for a firm selling fashion products。Applied Economics,1(4),277-285。 |
26. | Poltrock, S. E.、Schwartz, D. R.(1984)。Comparative judgments of multi digit numbers。Journal of Experimental Psychology: Learning, Memory, and Cognition,10(1),32-45。 |
27. | 張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。 延伸查詢 |
28. | Folkes, V.、Wheat, R. D.(1995)。Consumers' price perceptions of promoted products。Journal of Retailing,71(3),317-328。 |
29. | Kopalle, P. K.、Rao, A. G.、Assunçâo, J. L.(1996)。Asymmetric reference price effects and dynamic pricing policies。Marketing Science,15(1),60-85。 |
30. | Lattin, James M.、Bucklin, Randolph E.(1989)。Reference Effects of Price and Promotion on Brand Choice Behavior。Journal of Marketing Research,26(3),299-310。 |
31. | Mazumdar, Tridib、Raj, S. P.、Sinha, Indrajit(2005)。Reference Price Research: Review and Propositions。Journal of Marketing,69(4),84-102。 |
32. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 |
33. | Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。 |
34. | Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。 |
35. | 蕭至惠、高韻晴、蔡進發(20090800)。知覺品質與價格標示方式對消費者知覺價值與購買意願之影響--以線上旅遊產品為例。戶外遊憩研究,22(2),79-110。 延伸查詢 |
36. | Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society,47(2),263-292。 |
37. | Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。 |
38. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 |
39. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 |