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題名:朝三暮四?旅展套裝旅遊產品雙重價格促銷效果:價格間距觀點
書刊名:休閒產業管理學刊
作者:徐雪芳陳振燧 引用關係賴子敬 引用關係
作者(外文):Hsu, Hsueh-fangChen, Cheng-hsuiLai, Tzu-ching
出版日期:2018
卷期:11:1
頁次:頁1-20
主題關鍵詞:雙重價格促銷價格促銷價格間距整數定價畸零定價Double price promotionPrice promotionPrice intervalInteger pricingOdd pricing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:35
  • 點閱點閱:6
期刊論文
1.蔡進發、蕭至惠、郭大誠(20100400)。價格標示方式在消費者認知需求干擾下對預期未來價格與品牌評價之影響--以團體套裝旅遊產品為例。觀光休閒學報,16(1),19-44。new window  延伸查詢new window
2.Greenleaf, Eric A.(1995)。The Impact of Reference Price Effects on the Profitability of Price Promotions。Marketing Science,14(1),82-104。  new window
3.翁振益、葉青(20081200)。旅客在旅遊決策中的猶豫不決:價格敏感度之觀點。觀光休閒學報,14(3),233-250。new window  延伸查詢new window
4.Anderson, E. T.、Simester, D. I.(2003)。Effects $9 price endings on retail sales: Evidence from field experiments。Quantitative Marketing and Economics,1(1),93-110。  new window
5.Lambert, Z. V.(1975)。Perceived prices as related to odd and even price endings。Journal of Retailing,51(3),13-22。  new window
6.Schindler, R. M.、Kibarian, T. M.(1996)。Increased consumer sales response through use of 99-ending prices。Journal of Retailing,72(2),187-199。  new window
7.Landon, E. Laird Jr.、Blair, Edward A.(1981)。The Effects of Reference Prices in Retail Advertisements。The Journal of Marketing,45(2),61-69。  new window
8.Ailawadi, Kusum L.、Neslin, Scott A.、Gedenk, Karen(2001)。Pursuing the value-conscious consumer: store brands versus national brand promotions。Journal of Marketing,65(1),71-89。  new window
9.張重昭、周宇貞、張心馨(20060400)。促銷價格標示方式與內部參考價格對消費者行為之影響。管理學報,23(2),209-226。new window  延伸查詢new window
10.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。  new window
11.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
12.Hsieh, A. T.、Chang, W. T.(2004)。The effect of consumer participation on price sensitivity。The Journal of Consumer Affairs,38(2),282-296。  new window
13.Kalyanaram, Gurumurthy、Winer, Russell S.(1995)。Empirical Generalizations from Reference Price Research。Marketing Science,14(3),161-169。  new window
14.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。  new window
15.Lichtenstein, Donald R.、Bearden, William O.(1989)。Contextual influences on perceptions of merchant-supplied reference prices。Journal of Consumer Research,16(1),55-66。  new window
16.Walton, John R.、Berkowitz, Eric N.(1980)。Contextual Influences on Consumer Price Responses: An Experimental Analysis。Journal of Marketing Research,17(3),349-358。  new window
17.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perceptions。Journal of Business Research,25(3),251-262。  new window
18.Hardie, Bruce G. S.、Johnson, Eric J.、Fader, Peter S.(1993)。Modeling Loss Aversion and Reference Dependence Effects on Brand Choice。Marketing Science,12(4),378-394。  new window
19.萬金生、陳淑玲、林美蘭、吉冠馹(20121200)。餐廳折價卷折扣深度對顧客再消費意願之影響:品牌形象為干擾變項。觀光休閒學報,18(3),259-279。new window  延伸查詢new window
20.Baumgartner, B.、Steiner, W. J.(2007)。Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study。International Journal of Research in Marketing,24(4),312-323。  new window
21.Stiving, Mark、Winer, Russell S.(1997)。An Empirical Analysis of Price Endings with Scanner Data。Journal of Consumer Research,24(1),57-67。  new window
22.Blattberg, Robert C.、Eppen, Gary D.、Lieberman, Joshua(1981)。A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables。Journal of Marketing,45(1),116-129。  new window
23.Klein, Noreen M.、Oglethorpe, Janet E.(1987)。Cognitive Reference Points in Consumer Decision Making。Advances in Consumer Research,14(1),183-187。  new window
24.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
25.Dalrymple, D. J.、Haines, G. H.(1970)。A study of the predictive ability of market period demand-supply relations for a firm selling fashion products。Applied Economics,1(4),277-285。  new window
26.Poltrock, S. E.、Schwartz, D. R.(1984)。Comparative judgments of multi digit numbers。Journal of Experimental Psychology: Learning, Memory, and Cognition,10(1),32-45。  new window
27.張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。new window  延伸查詢new window
28.Folkes, V.、Wheat, R. D.(1995)。Consumers' price perceptions of promoted products。Journal of Retailing,71(3),317-328。  new window
29.Kopalle, P. K.、Rao, A. G.、Assunçâo, J. L.(1996)。Asymmetric reference price effects and dynamic pricing policies。Marketing Science,15(1),60-85。  new window
30.Lattin, James M.、Bucklin, Randolph E.(1989)。Reference Effects of Price and Promotion on Brand Choice Behavior。Journal of Marketing Research,26(3),299-310。  new window
31.Mazumdar, Tridib、Raj, S. P.、Sinha, Indrajit(2005)。Reference Price Research: Review and Propositions。Journal of Marketing,69(4),84-102。  new window
32.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
33.Grewal, Dhruv、Monroe, Kent B.、Krishnan, Ramayya(1998)。The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions。Journal of Marketing,62(2),46-59。  new window
34.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
35.蕭至惠、高韻晴、蔡進發(20090800)。知覺品質與價格標示方式對消費者知覺價值與購買意願之影響--以線上旅遊產品為例。戶外遊憩研究,22(2),79-110。new window  延伸查詢new window
36.Kahneman, Daniel、Tversky, Amos(1979)。Prospect Theory: An Analysis of Decision under Risk。Econometrica: Journal of the Econometric Society,47(2),263-292。  new window
37.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。  new window
38.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
39.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
研究報告
1.交通部觀光局(2018)。觀光統計年報。  延伸查詢new window
2.交通部觀光局(2018)。觀光統計月報。  延伸查詢new window
3.國土交通省觀光廳(2018)。宿泊旅行統計調查。  延伸查詢new window
圖書
1.Helson, Harry(1964)。Adaptation-Level Theory: An Experimental and Systematic Approach to Behavior。New York:Harper and Row。  new window
2.Sherif, Muzafer、Hovland, Carl I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Yale University Press。  new window
3.莊子、司馬志(2013)。莊子全書。華志文化。  延伸查詢new window
4.Weber, E. H.(1834)。De pulsu, resorptione, auditu et tachu. Annotationes anatomicaeet physiologicae。Leipzig:C. F. Köhler。  new window
5.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
6.Emery, F. E.(1969)。Systems thinking: Selected readings。Penguin Books。  new window
其他
1.交通部觀光局(2018)。觀光市場調查摘要,http://admin.taiwan.net.tw/statistics/market.aspx?no=133。  延伸查詢new window
2.姚舜(2017)。ITF旅展閉幕業績強強滾,http://www.chinatimes.com/newspapers/20171031000144-260202。  延伸查詢new window
3.謝明瑞(2006)。「朝三暮四」與「朝四暮三」,http://old.npf.org.tw/PUBLICATION/FM/095/FM-R-095-023.htm。  延伸查詢new window
4.陳品親(2017)。產業:ITF旅展衝30億產值,預期帶動各家旅遊業者營業額成長1-2成,https://fnc.ebc.net.tw/FncNews/Content/17774。  延伸查詢new window
圖書論文
1.Monroe, K. B.、Petroshius, S. M.(1981)。Buyers' subjective perceptions of price: An update of the evidence。Perspectives in Consumer Behavior。Scott, IL:Foresman and Company。  new window
 
 
 
 
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