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題名:健康飲食業者對健康飲食的知覺品質研究
書刊名:餐旅暨家政學刊
作者:楊鵑華陳中蓮
作者(外文):Yang, Chuan-huaChen, Chung-lien
出版日期:2006
卷期:3:3
頁次:頁391-410
主題關鍵詞:餐飲業者健康飲食營養標示知覺品質RestaurateursHealthy dietNutrition labelingPerception quality
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:69
本研究針對接受台北縣市政府衛生單位輔導的健康飲食業者,以問卷調查法瞭解餐飲業者對於健康飲食的知覺品質研究。研究結果發現,隨著健康飲食業者之餐廳基本特性不同,其對健康飲食品質的知覺,除餐廳餐點售價不同及業者的健康飲食知覺品質有部分顯著差異外,其餘如餐廳類型、餐廳客座數、餐廳員工數不同,對業者健康飲食的知覺品質均無顯著影響。而餐廳類型、餐廳員工數、餐廳餐點售價不同,對業者健康飲食知覺品質考量因素的重要性,均無顯著影響。但餐廳的客座數不同,對業者知覺品質考量因素的重要性,有部分顯著影響。餐廳類型、餐廳客座數、餐廳員工數、餐廳餐點售價不同,對業者菜單營養標示的執行,均無顯著影響。業者的品質考量因素重要程度不同,和其對健康餐飲的知覺品質有部分顯著相關。本研究所得結果將可做為日後健康餐飲推廣的參考。
This study focuses on the healthy restaurateurs, who have received tutoring from the Municipal Health Division in Taipei County, using the questionnaire answering method to understand the restaurateurs’ perception quality to healthy diet. The study shows that with the specific characteristic differences among restaurants, different menu item pricing and partial obvious differences in perception quality to healthy diet among restaurateurs, all the rest, such as restaurant style, restaurant seating capacity and restaurant employee numbers, shows no obvious influences. Furthermore, different restaurant styles, different restaurant employee numbers and different menu item pricing didn’t show any obvious influence on the importance of considering factor to restaurateurs’ perception quality to healthy diet. However, differences in restaurant seating capacity have some effect on the importance of considering factor to their perception quality. Differences in restaurant styles, seating capacity and pricing on menu items have no significant effect on the execution of food nutrition labeling. The importance as to the quality considering factor held by the restaurateurs is partially related to their perception quality of healthy diet. The result from this study can be used as a reference to promote healthy diet in the future.
期刊論文
1.Syzbillo, G.、Jacoby, J.(197402)。Intrinsic versus Extrinsic Cues as Determinants of Perceived Product Quality。Journal of Applied Psychology,59(1),74-78。  new window
2.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review,26(1),25-43。  new window
3.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
4.Basiots, P. P.(1994)。Food safety concerns and food intakes。Consumer Interest Annual,40,73-80。  new window
5.Woodburn, M.、Van DeRiet, S.(1985)。Safe food: Care labeling for perishable foods。Home Economics Res. J.,14(1),3-10。  new window
6.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。  new window
7.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
8.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
研究報告
1.Holbrook, Morris B.、Corfman, Kim P.(1983)。Quality and Other Types of Value in the Consumption Experience: Paedrus Rides Again。N.Y.:Columbia University。  new window
圖書
1.Juran, J. M.(1974)。Quality Control Handbook。New York:Prentice Hall。  new window
2.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
3.Crosby, Philip B.(1979)。Quality is Free: the Art of Making Quality Certain。New York:New American Library。  new window
4.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.文長安(2002)。健康飲食市場之行銷策略--假設個案分析。  延伸查詢new window
2.台北市政府衛生局(2004)。健康食圖。  延伸查詢new window
3.行政院衛生署(2004)。食品資訊網:健康飲食。  延伸查詢new window
4.李靜華(2002)。台北市青少年對食品標示的知識、態度、及其相關選購行為研究。  延伸查詢new window
5.范碧珍(2000)。430億的飲料新趨勢。  延伸查詢new window
6.梁銘修(2004)。消費者對營養標示認知與態度、需求行為的探討-以台中市為例。  延伸查詢new window
7.陳海菁(2004)。營養標示資訊對消費決策影響效果之研究。  延伸查詢new window
8.Almanza, B. A., Nelson, D., & Chai, S.(1997)。Obstacles to Nutrition Labeling in Restaurants。  new window
9.Anonymous(1991)。Checking Out the Supermarket Shopper。  new window
10.Bender, M. M., & Derby, B. M.(1992)。Prevalence of Reading Nutrition and Ingredient Information on Food Labels among Adult American:1982-1998。  new window
11.Boger, C. A.(1995)。Food Labeling for Restaurants。  new window
12.Kunkel, M. E., Cody, M. M., Davis, R. J., & Wheeler, F. C.(1986)。Nutrition Information Sources Used by South Carolina Adults。  new window
圖書論文
1.Zeithaml, Valarie A.、Kirmani, Aman(1993)。Advertising, Perceived Quality, and Brand Image。Brand Equity & Advertising: Advertising's Role in Building Strong Brand。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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