期刊論文1. | Hong, J. W.、Zinkhan, G. M.(1995)。Self concept and advertising effectiveness: the influences of congruency, conspicuousness and response modes。Psychology & Marketing,12(1),53-77。 |
2. | Mowen, J. C. and Stepfen, W. B.(1980)。On Explaining and Predicting the Effectiveness of Celebrity Endorsers。Advances in Consumer Research,8,437-441。 |
3. | Alt, M.、Griggs, S.(1988)。Can a brand be cheeky?。Marketing Intelligence and planning,6(4),9-16。 |
4. | Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。 |
5. | Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。 |
6. | Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。 |
7. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 |
8. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 |
9. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 |
10. | Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing,2(1),75-81。 |
11. | Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly,25(1),57-78。 |
12. | Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。 |
13. | Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。 |
14. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。 |
15. | Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15(2),139-168。 |
16. | De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。 |
17. | (2005)。2005年消費者心目中理想品牌。突破雜誌,元月號,頁36-45。 延伸查詢 |
18. | 李良德(2003)。年度 10 大好廣告、10 大爛廣告。突破雜誌,212期,頁 68-75。 延伸查詢 |
19. | 范碧珍(2005)。消費者心像十大趨勢。突破雜誌,元月號,頁48-51。 延伸查詢 |
20. | 唐祟達(2003)。代言人有責。動腦雜誌,324,頁 20-21。 延伸查詢 |
21. | Aaker, J. L.(1997)。Dimension of Brand Personality。Journal of Marketing Research,34,347-356。 |
22. | Agrawal, J.、Wagner, A. K.(1995)。The Economic Worth of Celebrity Endorders: An Event Study Analysis。Journal of Marketing,59(July),56-62。 |
23. | Chang, C. C.(2002)。Self-Congruency as a Cue in Different Advertising-Processing Contexts。Communication Research,29(5),503-536。 |
24. | Friedman, H. H., Salvatore, T. and Robert W.(1977)。The Effectiveness of Advertising Utilizing Four Types of Endorsers。Journal of Advertising,6,22-24。 |
25. | James, D. L., Richard M. D. and Robert D.(1976)。The Use of a Multi-Attribute Attitude in a Store Image Study。Journal of Retailing,52(Summer),23-34。 |
26. | Sirgy, J.(1982)。Self-Concept on Consumer Behavior:A Critical Review。Journal of Consumer Research,9(Dec.),287-300。 |
27. | Stringer, P.(1984)。Studies in the Social-Environment Psychological of Tourism。Annals of Tourism Research,11,147-166。 |
圖書1. | Macrae, C.(1996)。The Brand Chartering Handbook。New York, NY:Addison-Wesley Publishing Company。 |
2. | Plummer, J. T.(1985)。Brand Personality: A Strategic Concept for Multinational Advertising。New York:Young and Rubicam。 |
3. | Aaker, David A.、沈雲驄、湯宗勳(1998)。品牌行銷法則--如何打造強勢品牌。臺北:商業週刊。 延伸查詢 |
4. | Aaker, David A.(1995)。Building Strong Brand。New York:The Free Press。 |
5. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 |
6. | Kirk, Roger E.(1995)。Experimental Design: Procedures for the Behavioral Sciences。Brooks/Cole Publishing Company。 |
7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 |
8. | 洪光遠、鄭慧玲(譯);Pervin Lawrence A.(1998)。人格心理學(Personality:theory and research)。台北。 延伸查詢 |
9. | 張春興(1986)。現代心理學。台北。 延伸查詢 |
10. | 樊志育(1991)。廣告學。台北。 延伸查詢 |
11. | Batra R.、Lehmann D. R、Singh D.(1993)。The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences。Brand Equity and Advertising。New Jersy:Lawrence Erlbaum Associatiates Publishers。 |