In recent years, due to the food consuming crises and several events of the drugs and antibiotics residues on aquatic products, it already causes the panic of consumers and the great attention of governments of every country, and the food safety turns into the most significant part in the food supply chain. Therefore, every country around the world has set up "produced traceability" system and promoted it to be the most important process. It can be considered as the identification of products. It makes the producing route safe and clear, and wins the trust of consumers. Thus, the information disclosure has become a extremely important issue that is worth thinking highly of. Aaker(1991) argued that the products' or services' values of the company and consumers may be increased or decreased because the names and symbols of brands are a collective of asset and debt. Liu, Chun-Liang (2002) considered that when confronting more and more various demands from consumers, the manufacturers have alternatives about the information disclosure of various products. Consumers' perceived value can be influenced when they are exposed in different information provided by the manufacturers. The research aims are collecting the consumer decision-making behaviors toward aquatic product brands based on the information tracing system for those products; boosting the value of brand equity throught the expending of information disclosure, and probing into the connection between the information disclosure and the brand equity, and finding the influences and effects to each other. The study target is the aquatic products consumers. There are totally three hundred questionnaires target on the northern, central and southern Taiwan; the valid samples are two hundred sixty four. Throught the relative statistic methods and regression, the hypothesis in this research can be verified, and several important verifications and conclusions will be convered, like the connections between perceived value and brand royalty of brand equity and a few aspects such as the information contents, moral respondsibility, laws and decree which are presented. In this study, it will effectively indicate the information disclosures that consumers care about. Besides, we can realize the information disclosure impacts on brand equity. Furthermore, it can also increase the products' value and create consumers brand royalty throught marking contents by using information tracing system of aquatic products as the foundation.