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題名：從顧客觀點探討關係動機對顧客忠誠之影響--商業友誼中介模式
書刊名：東海管理評論
作者：何雍慶 引用關係／黃淑琴／蔡翠旭
作者(外文)：Ho, Yung-ching／Huang, Shu-chin／Tsai, Tsui-hsu
出版日期：2003
卷期：6:1
頁次：頁137-174
主題關鍵詞：商業友誼；關係動機；顧客忠誠；Commercial friendships；Relational motivations；Customer loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:11
  • 點閱點閱:17
期刊論文
1.方世榮、施義輝(19971000)。旅行業關係品質模式的實證研究。企業管理學報，41，1-32。new window  延伸查詢new window
2.Gummesson, Evert(2002)。Relationship marketing in the new economy。Journal of Relationship Marketing，1(1)，37-58。  new window
3.Gronroos, C.(1995)。Relationship Marketing: The Strategy Continuum。Journal of the Academy of Marketing Science，23(4)，252-254。  new window
4.何雍慶、黃淑琴(20021000)。從交換理論與對偶觀點探索商業友誼結構。中華管理評論，5(4)，35-54。  延伸查詢new window
5.Shani, David、Chalasani, Sujana(1992)。Exploiting Niches Using Relationship Marketing。Journal of Services Marketing，6(4)，43-52。  new window
6.Doney, Patricia M.、Cannon, Joseph P.、Mullen, Michael R.(1998)。Understanding the influence of national culture on the development of trust。Academy of Management Review，23(3)，601-620。  new window
7.East, P. L.、Rook, K. S.(1992)。Compensatory patterns of support among children's peer relationships: A test using school friends, nonschool friends, and siblings。Developmental Psychology，28(1)，163-172。  new window
8.Evans, Joel R.、Laskin, Richard L.(1994)。The Relationship Marketing Process: A Conceptualization and Application。Industrial Marketing Management，23(5)，439-452。  new window
9.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science，23(4)，255-271。  new window
10.Bitner, Mary, J.(1995)。Building Service Relationships: It's All about Promise。Academy of Marketing Science，23(4)，246-251。  new window
11.Blattberg, Robert, C.(1996)。Management Marketing by the Customer Equity Test。Harvard Business Review，74(4)，136-144。  new window
12.Darden, W. R.、Dorsch, M. J.(1990)。An Action Strategy Approach to Examining Shopping Behavior。Journal of Business Research，21(3)，289-308。  new window
13.Jackson, Don(1993)。The Seven Deadly Sins of Financial Services Marketing and the Road to Redemption。Direct Marketing，55(11)，43-45。  new window
14.Newcomb, A. F.、Brady, J. E.(1982)。Mutuality in Boys' Friendship Relations。Child Development，53(2)，392-395。  new window
15.Payne, A.(1994)。Relationship Marketing: Making the Consumer Count。Managing Service Quality: An International Journal，4(6)，26-36。  new window
16.Reichheld, F. F.、Sasser, W. E. Jr.(1990)。Zero Defecations: Quality Comes to Services。Harvard Business Review，69(1)，105-111。  new window
17.Berndt, T. J.、Perry, T. B.(1986)。Children's perceptions of friendships as supportive relationships。Developmental Psychology，22(5)，640-648。  new window
18.Bigelow, B. J.(1977)。Children's Friendship Expectations: A Cognitive-Developmental Study。Child Development，48(1)，246-253。  new window
19.Furman, W.、Bierman, K. L.(1984)。Children's Conceptions of Friendship: A Multimethod Study of Developmental Changes。Developmental Psychology，20(5)，925-931。  new window
20.Haley, Russel I.(1968)。Benefit Segmentation: A Decision-oriented Research Tool。Journal of Marketing，32(3)，30-35。  new window
21.Hays, R. B.(1985)。A Longitudinal Study of Friendship Development。Journal of Personality and Social Psychology，48(4)，909-924。  new window
22.Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science，23(4)，278-281。  new window
23.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing，75(1)，11-32。  new window
24.Seligman, A. B.(1998)。Trust and Sociability: On the Limits of Confidence and Role Expectations。American Journal of Economics and Sociology，57(4)，391-404。  new window
25.Stocker, C.、Dunn, J.(1990)。Sibling Relationships in Childhood: Links with Friendships and Peer Relationships。British Journal of Development Psychology，8(3)，227-244。  new window
26.Christy, Richard、Oliver, Gordon、Penn, Joe(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management，12(1-3)，175-187。  new window
27.Parasuraman, A.、Berry, L. L.、Zeithaml, V. A.(1991)。Understanding Customer Expectation of Service。Sloan Management Review，32(3)，39-48。  new window
28.Bagozzi, R. P.(1995)。Reflections on Relationship Marketing in Consumer Market。Journal of the Academy of Marketing Science，23(4)，272-277。  new window
29.Gronroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
30.Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing，72(3)，223-247。  new window
31.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing，73(1)，15-37。  new window
32.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science，26(2)，101-114。  new window
33.Price, Linda L.、Arnould, Eric J.(1999)。Commercial Friendships: Service Provider-Client Relationships in Context。Journal of Marketing，63(4)，38-56。  new window
34.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
35.Alderfer, Clayton P.(1969)。An empirical test of a new theory of human needs。Organizational Behavior and Human Performance，4(2)，142-175。  new window
36.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
37.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services，20(2)，4-13。  new window
38.Day, George S.(2000)。Managing Market Relationships。Journal of the Academy of Marketing Science，28(1)，24-30。  new window
39.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
40.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research，4(3)，230-247。  new window
41.Lovelock, Christopher H.(1983)。Classifying Services to Gain Strategic Marketing Insights。Journal of Marketing，47(3)，9-20。  new window
42.Gremler, Dwayne D.、Gwinner, Kevin P.(2000)。Customer-employee rapport in service relationships。Journal of Service Research，3(1)，82-104。  new window
43.Price, L. L.、Arnould, E. J.、Tierney, P.(1995)。Going to extremes: managing service encounters and assessing provider performance。Journal of Marketing，59(2)，83-97。  new window
44.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
45.Shapiro, D. L.、Sheppard, B. H.、Cheraskin, L.(1992)。In Theory: Business on a Handshake。Negotiation Journal，8(4)，365-377。  new window
圖書
1.Mars, G.、Nicod, M.(1984)。The world of waiters。George Allen and Unwin。  new window
2.Selman, R. L.(1980)。The Growth of Interpersonal Understanding: Developmental and Clinical Analyses。New York, NY：Academic Press。  new window
3.Altman, I.、Taylor, D. A.(1973)。Social Penetration: The Development of Inter-personal Relationships。New York：Holt, Rinehart and Winston。  new window
4.Beckwith, H.(2001)。The Invisible Touch: The Four Keys to Modern Marketing。New York：Warner Books。  new window
5.Elaine, B. B.(1986)。A comparative Analysis of Six Valued Components of Close Adult Friendships。Ann Arbor, Mich.：University Microfilms International。  new window
6.Damon, W.(1977)。The Social World of the Child。San Francisco：Jossey-Bass, Inc.。  new window
7.Levinger, G.、Snoek, J. D.(1972)。Attraction and Relationship: A New Look at Interpersonal Attraction。Morristown, NJ。  new window
8.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
9.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
10.Robbins, Stephen P.(2001)。Organizational behavior。Prentice-Hall, Inc.。  new window
11.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
12.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
13.Maslow, Abraham H.、Frager, Robert、Fadiman, James、McReynolds, C.(1970)。Motivation and Personality。Harper。  new window
14.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
15.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Goodwin, C.、Gremler, D. D.(1996)。Friendship over the counter: How social aspects of service encounters influence consumer service loyalty。Advances in Services Marketing and Management。JAI Press。  new window
2.Crosby, L. A.(1991)。Building and maintaining quality in the service relationship。Service Quality: Multidisciplinary and Multinational Perspectives。Lexington, MA：Lexington Books。  new window
3.Howard, J. A.、Sheth, J. N.(1976)。A Theory of Buyer Behavior。Marketing Classics。New Jersey：Prentice Hall。  new window
4.Lewicki, R. J.、Bunker, B. B.(1995)。Trust in relationships: A model of development and decline。Conflict, cooperation, and justice: essays inspired by the work of Morton Deutsch。Jossey-Bass。  new window
5.McAdams, D. P.(1988)。Personal Needs and Personal Relationships。Handbook of Personal Relationships: Theory, Research, and Interventions。New York：John Wiley & Sons。  new window
6.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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