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題名:從顧客觀點探討關係動機對顧客忠誠之影響--商業友誼中介模式
書刊名:東海管理評論
作者:何雍慶 引用關係黃淑琴蔡翠旭
作者(外文):Ho, Yung-chingHuang, Shu-chinTsai, Tsui-hsu
出版日期:2003
卷期:6:1
頁次:頁137-174
主題關鍵詞:商業友誼關係動機顧客忠誠Commercial friendshipsRelational motivationsCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:11
  • 點閱點閱:16
期刊論文
1.方世榮、施義輝(19971000)。旅行業關係品質模式的實證研究。企業管理學報,41,1-32。new window  延伸查詢new window
2.Gummesson, Evert(2002)。Relationship marketing in the new economy。Journal of Relationship Marketing,1(1),37-58。  new window
3.Gronroos, C.(1995)。Relationship Marketing: The Strategy Continuum。Journal of the Academy of Marketing Science,23(4),252-254。  new window
4.何雍慶、黃淑琴(20021000)。從交換理論與對偶觀點探索商業友誼結構。中華管理評論,5(4),35-54。  延伸查詢new window
5.Shani, David、Chalasani, Sujana(1992)。Exploiting Niches Using Relationship Marketing。Journal of Services Marketing,6(4),43-52。  new window
6.Doney, Patricia M.、Cannon, Joseph P.、Mullen, Michael R.(1998)。Understanding the influence of national culture on the development of trust。Academy of Management Review,23(3),601-620。  new window
7.East, P. L.、Rook, K. S.(1992)。Compensatory patterns of support among children's peer relationships: A test using school friends, nonschool friends, and siblings。Developmental Psychology,28(1),163-172。  new window
8.Evans, Joel R.、Laskin, Richard L.(1994)。The Relationship Marketing Process: A Conceptualization and Application。Industrial Marketing Management,23(5),439-452。  new window
9.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
10.Bitner, Mary, J.(1995)。Building Service Relationships: It's All about Promise。Academy of Marketing Science,23(4),246-251。  new window
11.Blattberg, Robert, C.(1996)。Management Marketing by the Customer Equity Test。Harvard Business Review,74(4),136-144。  new window
12.Darden, W. R.、Dorsch, M. J.(1990)。An Action Strategy Approach to Examining Shopping Behavior。Journal of Business Research,21(3),289-308。  new window
13.Jackson, Don(1993)。The Seven Deadly Sins of Financial Services Marketing and the Road to Redemption。Direct Marketing,55(11),43-45。  new window
14.Newcomb, A. F.、Brady, J. E.(1982)。Mutuality in Boys' Friendship Relations。Child Development,53(2),392-395。  new window
15.Payne, A.(1994)。Relationship Marketing: Making the Consumer Count。Managing Service Quality: An International Journal,4(6),26-36。  new window
16.Reichheld, F. F.、Sasser, W. E. Jr.(1990)。Zero Defecations: Quality Comes to Services。Harvard Business Review,69(1),105-111。  new window
17.Berndt, T. J.、Perry, T. B.(1986)。Children's perceptions of friendships as supportive relationships。Developmental Psychology,22(5),640-648。  new window
18.Bigelow, B. J.(1977)。Children's Friendship Expectations: A Cognitive-Developmental Study。Child Development,48(1),246-253。  new window
19.Furman, W.、Bierman, K. L.(1984)。Children's Conceptions of Friendship: A Multimethod Study of Developmental Changes。Developmental Psychology,20(5),925-931。  new window
20.Haley, Russel I.(1968)。Benefit Segmentation: A Decision-oriented Research Tool。Journal of Marketing,32(3),30-35。  new window
21.Hays, R. B.(1985)。A Longitudinal Study of Friendship Development。Journal of Personality and Social Psychology,48(4),909-924。  new window
22.Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science,23(4),278-281。  new window
23.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing,75(1),11-32。  new window
24.Seligman, A. B.(1998)。Trust and Sociability: On the Limits of Confidence and Role Expectations。American Journal of Economics and Sociology,57(4),391-404。  new window
25.Stocker, C.、Dunn, J.(1990)。Sibling Relationships in Childhood: Links with Friendships and Peer Relationships。British Journal of Development Psychology,8(3),227-244。  new window
26.Christy, Richard、Oliver, Gordon、Penn, Joe(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management,12(1-3),175-187。  new window
27.Parasuraman, A.、Berry, L. L.、Zeithaml, V. A.(1991)。Understanding Customer Expectation of Service。Sloan Management Review,32(3),39-48。  new window
28.Bagozzi, R. P.(1995)。Reflections on Relationship Marketing in Consumer Market。Journal of the Academy of Marketing Science,23(4),272-277。  new window
29.Gronroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research,20(1),3-11。  new window
30.Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。  new window
31.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing,73(1),15-37。  new window
32.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
33.Price, Linda L.、Arnould, Eric J.(1999)。Commercial Friendships: Service Provider-Client Relationships in Context。Journal of Marketing,63(4),38-56。  new window
34.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
35.Alderfer, Clayton P.(1969)。An empirical test of a new theory of human needs。Organizational Behavior and Human Performance,4(2),142-175。  new window
36.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
37.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
38.Day, George S.(2000)。Managing Market Relationships。Journal of the Academy of Marketing Science,28(1),24-30。  new window
39.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
40.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
41.Lovelock, Christopher H.(1983)。Classifying Services to Gain Strategic Marketing Insights。Journal of Marketing,47(3),9-20。  new window
42.Gremler, Dwayne D.、Gwinner, Kevin P.(2000)。Customer-employee rapport in service relationships。Journal of Service Research,3(1),82-104。  new window
43.Price, L. L.、Arnould, E. J.、Tierney, P.(1995)。Going to extremes: managing service encounters and assessing provider performance。Journal of Marketing,59(2),83-97。  new window
44.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
45.Shapiro, D. L.、Sheppard, B. H.、Cheraskin, L.(1992)。In Theory: Business on a Handshake。Negotiation Journal,8(4),365-377。  new window
圖書
1.Mars, G.、Nicod, M.(1984)。The world of waiters。George Allen and Unwin。  new window
2.Selman, R. L.(1980)。The Growth of Interpersonal Understanding: Developmental and Clinical Analyses。New York, NY:Academic Press。  new window
3.Altman, I.、Taylor, D. A.(1973)。Social Penetration: The Development of Inter-personal Relationships。New York:Holt, Rinehart and Winston。  new window
4.Beckwith, H.(2001)。The Invisible Touch: The Four Keys to Modern Marketing。New York:Warner Books。  new window
5.Elaine, B. B.(1986)。A comparative Analysis of Six Valued Components of Close Adult Friendships。Ann Arbor, Mich.:University Microfilms International。  new window
6.Damon, W.(1977)。The Social World of the Child。San Francisco:Jossey-Bass, Inc.。  new window
7.Levinger, G.、Snoek, J. D.(1972)。Attraction and Relationship: A New Look at Interpersonal Attraction。Morristown, NJ。  new window
8.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
9.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
10.Robbins, Stephen P.(2001)。Organizational behavior。Prentice-Hall, Inc.。  new window
11.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
12.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
13.Maslow, Abraham H.、Frager, Robert、Fadiman, James、McReynolds, C.(1970)。Motivation and Personality。Harper。  new window
14.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
15.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Goodwin, C.、Gremler, D. D.(1996)。Friendship over the counter: How social aspects of service encounters influence consumer service loyalty。Advances in Services Marketing and Management。JAI Press。  new window
2.Crosby, L. A.(1991)。Building and maintaining quality in the service relationship。Service Quality: Multidisciplinary and Multinational Perspectives。Lexington, MA:Lexington Books。  new window
3.Howard, J. A.、Sheth, J. N.(1976)。A Theory of Buyer Behavior。Marketing Classics。New Jersey:Prentice Hall。  new window
4.Lewicki, R. J.、Bunker, B. B.(1995)。Trust in relationships: A model of development and decline。Conflict, cooperation, and justice: essays inspired by the work of Morton Deutsch。Jossey-Bass。  new window
5.McAdams, D. P.(1988)。Personal Needs and Personal Relationships。Handbook of Personal Relationships: Theory, Research, and Interventions。New York:John Wiley & Sons。  new window
6.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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