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題名：餐廳關係品質對顧客忠誠意願影響之研究
書刊名：明新學報
作者：陳為任／林宜勳
作者(外文)：Chen, Wei-jen／Lin, Yi-hsun
出版日期：2008
卷期：34:1
頁次：頁307-321
主題關鍵詞：餐飲業；關係品質；顧客忠誠；Food and beverage industry；Relationship quality；Customer loyalty intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:36
  • 點閱點閱:24
期刊論文
1.曹勝雄、蘇明芳、林若慧(20000600)。航空公司與旅行業間關係銷售行為之研究。戶外遊憩研究，13(2)，23-43。new window  延伸查詢new window
2.方世榮、施義輝(19971000)。旅行業關係品質模式的實證研究。企業管理學報，41，1-32。new window  延伸查詢new window
3.Price, L. L.、Arnould, E. J.(1999)。Commerical Friendships: Service Provider-Client Relationships in Context。Journal of Marketing，63(4)，38-56。  new window
4.Storbacka, K.、Standvik, T.、Gronroos, C.(1994)。Managing Customer Relationships for Profit: The Dynamis of Relationship Quality。International Journal of Service Industry Management，5(6)，21-38。  new window
5.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process : a conceptualization and application。Industrial Marketing Management，23(5)，439-452。  new window
6.Lagace, R. R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry。Journal of Personal Selling and Sale Management，11(4)，39-47。  new window
7.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
8.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
9.孫路弘(19960300)。餐飲服務品質管理。觀光研究學報，2(1)，79-91。new window  延伸查詢new window
10.Grönroos, C.(1991)。The marketing strategy continuum: A marketing concept for the 1990s。Management Decision，29(1)，7-13。  new window
11.Copulsky, Jonathan R.、Wolf, Michael J.(1990)。Relationship Marketing: Positioning for the Future。Journal of Business Strategy，11(4)，16-20。  new window
12.曹勝雄、林慧玲(19981200)。旅行社業務人員關係行銷之研究。戶外遊憩研究，11(4)，1-16。new window  延伸查詢new window
13.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings，9(6)，223-245。  new window
14.Reynolds, Kristy E.、Beatty, Sharon E.(1999)。Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing。Journal of Retailing，75(1)，11-32。  new window
15.Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research，24(4)，404-411。  new window
16.Solomon, Michael R.、Surprenant, Carol、Czepiel, John A.、Gutman, Evelyn G.(1985)。A role theory perspective dyadic interactions: The service encounter。Journal of Marketing，49(4)，99-111。  new window
17.Williamson, Oliver E.(1983)。Credible Commitments: Using Hostages to Support Exchange。American Economic Review，73(4)，519-540。  new window
18.Busch, P.、Wilson, D. T.(1976)。An Experimental Analysis of A Salesman's Expert And Referent Bases of Social Power in the Buyer-Seller Dyad。Journal of Marketing Research，13(1)，3-11。  new window
19.Dorsch, M. J.、Swanson, S. R.、Kelley, S. W.(1998)。The role of relationship quality in the stratification of vendors as perceived by customers。Journal of the Academy of Marketing Science，26(2)，128-142。  new window
20.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science，26(2)，101-114。  new window
21.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。  new window
22.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing，57(1)，81-101。  new window
23.Backman, S. J.、Crompton, J. L.(1991)。The usefulness of selected variables for predicting activity loyalty。Leisure Sciences，13(3)，205-220。  new window
24.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
25.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
26.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science，28(1)，150-167。  new window
27.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Supplier Fairness on Vulnerable Resellers。Journal of Marketing Research，32(1)，54-65。  new window
28.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
29.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
30.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
31.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
會議論文
1.Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation，(會議日期: 1976/04/11-04/13)。Cambridge, Mass：Marketing Science Institute。279-299。  new window
學位論文
1.謝福樹(2001)。從關係行銷探討關係品質之模式--以我國銀行業為例(碩士論文)。義守大學，高雄縣。  延伸查詢new window
2.劉俊宏(1995)。服務業銷售過程中，關係品質之研究--以台灣地區廣告代理商為例(碩士論文)。國立中正大學。  延伸查詢new window
3.劉伊真(2000)。台灣地區航空貨運承攬業關係價值、關係強度與客戶忠誠度模式之研究(碩士論文)。國立海洋大學。  延伸查詢new window
4.王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
5.周昌筠(1991)。壽險業務員之關係行銷--從台北壽險保戶之觀點來探討(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Kellerman, b.(1984)。Leadership: Muitidisciplinary Presectives。Now York：Prentice-Hall。  new window
2.Griffin, J.(1995)。Customer loyalty: How to earn It and how to keep It。New York, NY：Lexington Books。  new window
3.Grönroos, Christian(1990)。Service management and marketing: Managing the moments of truth in service competition。Lexington Books。  new window
4.Axelrod, Robert M.(1984)。The Evolution of Cooperation。Basic Books。  new window
5.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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