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題名:組織信任、品牌權益與再購意願關係之研究--以臺灣壽險業為例
書刊名:商學學報
作者:楊豐華 引用關係陳嘉宏
作者(外文):Yang, Feng-huaChen, Chia-hung
出版日期:2006
卷期:14
頁次:頁109-134
主題關鍵詞:再購意願品牌權益組織信任
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:22
期刊論文
1.Francken, D. A.(1983)。Post purchase consumer evaluation, complaint actions and repurchase behavior。Journal of Economic Psychology,19(4),273-290。  new window
2.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly,29(3),349-356。  new window
3.譚商(19940900)。提高顧客忠誠度的行銷策略。今日經濟,325,58-60。  延伸查詢new window
4.Kennedy, M. S.、Ferrell, L. K.、Leclair, D. T.(2001)。Consumer trust of salesperson and manufacturer: An empirical study。Journal of Business Research,51,73-86。  new window
5.Pruitt, D. G.(1965)。Definition of the situation as a determinant of international action。International Behavior,393-432。  new window
6.Driscoll, J. W.(1978)。Trust and Participation in Organizational Decision Making as Predictors of Satisfaction。Academy of Management Journal,21(1),44-56。  new window
7.Dyson, P.、Farr, A.、Hollis, N.(1996)。Understanding, Measuring, and Using Brand Equity。Journal of Advertising Research,36(6),9-21。  new window
8.Chow, S.、Holden, R.(1997)。Toward an understanding of loyalty: The moderating role of trust。Journal of Managerial,9(3),275-298。  new window
9.Rotter, Julian B.(1967)。A New Scale for the Measurement of Interpersonal Trust。Journal of Personality,35(4),651-665。  new window
10.Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research,24(4),404-411。  new window
11.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing,10(1),93-104。  new window
12.Smeltzer, L. R.(1997)。The Meaning and Origin of Trust in Buyer-Supplier Relationships。International Journal of Purchasing and Materials Management,33(3),40-48。  new window
13.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
14.Bradach, Jeffrey L.、Eccles, Robert G.(1989)。Price, Authority, and Trust: From Ideal Types to Plural Forms。Annual Review of Sociology,15(1),97-118。  new window
15.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
16.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
17.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
18.Kaiser, Henry F.(1960)。The application of electronic computers to factor analysis。Educational and Psychological Measurement,20(1),141-151。  new window
19.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
20.Leuthesser, Lance、Kohli, Chiranjeev S.、Harich, Katrin R.(1995)。Brand equity: The halo effect measure。European Journal of Marketing,29(4),57-66。  new window
21.Zucker, Lynne G.(1986)。Production of Trust: Institutional Sources of Economic Structure, 1840-1920。Research in Organizational Behavior,8,53-111。  new window
22.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
23.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
24.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
25.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
26.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
27.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
28.McAllister, Daniel J.(1995)。Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organization。Academy of Management Journal,38(1),24-59。  new window
學位論文
1.陳芝來(2001)。知覺行銷組合與品牌權益關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Drawbaugh, Kevin、葉思迪(2002)。品牌定天下:經營品牌的二十個課題。臺北:臺灣培生教育。  延伸查詢new window
2.中華民國人壽保險商業同業公會(2003)。人壽保險業務統計年報。  延伸查詢new window
3.Greiner, D.、Kinni, T. B.、劉慧玉(1001)。1001 WAYS TO KEEP CUSTOMERS COMING BACK。臺北:臉譜文化出版。  延伸查詢new window
4.林清山(1993)。心理與教育統計學。台北市:臺灣東華書局股份有限公司。  延伸查詢new window
5.Roscoe, J. T.(1975)。Fundamental Research Statistics for the Behavioral Sciences。Holt, Rinehart and Winston。  new window
6.Jöreskog, Karl G.、Sörbom, Dag(1989)。LISREL 7 User's Reference Guide。Scientific Software International, Inc.。  new window
7.Kotler, Philip、方世榮(2000)。行銷管理學。臺北市:東華書局。  延伸查詢new window
8.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
9.周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
10.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Dodds, W. B.、Monroe, K. B.(1985)。The effect of brand and price information on subjective product evaluation。Quoted in advances in consumer research。Provo, UT:Association for Consumer Research。  new window
 
 
 
 
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