| 期刊論文| 1. | Feldwick, Paul(1996)。What is brand equity anyway, and how do you measure it?。Journal of the Market Research Society，38(2)，85-104。   | | 2. | Minkler, A. P.(1990)。An Empirical Analysis of A Firm's Decision to Franchise。Economics Letters，34(1)，77-82。 | | 3. | Chan, P. S.、Justis, R. T.(1990)。Franchise management in East Asia。Academy of Management Executive，4(22)，75-85。 | | 4. | Norton, Seth W.(1988)。An Empirical Look at Franchising as an Organizational Form。Journal of Business，61(2)，197-218。 | | 5. | Hoffman, Richard C.、Preble, John F.(1991)。Franchising: Selecting a strategy for rapid growth。Long Range Planning，24(4)，74-85。 | | 6. | Martin, Robert E.(1988)。Franchising and Risk Management。American Economic Review，78(5)，954-968。 | | 7. | Kim, P.(1990)。A perspective on brands。Journal of Consumer Marketing，7(4)，63-67。 | | 8. | Buchanan, Lauranne、Simmons, Carolyn J.、Bickart, Barbara A.(1999)。Brand equity dilution: retailer display and context brand effects。Journal of Marketing Research，36(3)，345-355。 | | 9. | Simon, C. J.、Sullivan, M. W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。 | | 10. | Rubin, P. H.(1978)。The Theory of the Firm and the Structure of the Franchise Contract。Journal of Law and Economics，21，222-234。 | | 11. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 12. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。 | | 13. | Jensen, Michael C.、Meckling, William H.(1976)。Theory of the firm: Managerial behavior, agency costs and ownership structure。Journal of Financial Economics，3(4)，305-360。 | 圖書| 1. | Berman, B.、Evans, J. R.(2001)。Retail management: A strategic approach。New Jersey：Prentice Hall。 | | 2. | Stern, L. W.、El-Ansary, A. I.(1988)。Marketing Channels。New Jersey：Prentice-Hall。 | | 3. | Kotler, P.(1988)。Marketing Management Analysis, Planning, Implementation, and Control。Prentice Hall。 | | 4. | Aaker, D. A.(1995)。Building strong brands。The Free Press。 | | 5. | Kotler, P.(1998)。Marketing Management。NJ：Prentice-Hall Inc。 | | 6. | 廣瀨義州、吉見宏(2003)。日本発ブランド価値評価モデル。稅務經理協會。 延伸查詢 | | 7. | 廣瀨義州、吉見宏(2003)。ブランドの考え方。中央經濟社。 延伸查詢 | | 8. | 經濟產業省企業法制研究會(2002)。ブランド価値評価研究会報告書。 延伸查詢 | | 9. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 其他| 1. | BBDO(2003)。Brand Equity Excellence，www.bbdo.com。 | | 2. | Interbrand(2004)。Brand Valuation，www.interbrand.com。 | | 3. | (20030425)。BBDO黃禾，用心營造創意城堡。 延伸查詢 | | 4. | 連鎖加盟總部評鑑機制，www.franchise.org.tw。 延伸查詢 | |