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題名:2007高雄內門宋江陣活動遊客旅遊特性與活動滿意度之研究
書刊名:身體文化學報
作者:蕭秋祺宋明律 引用關係潘慧雯王采蕎
作者(外文):Hsiau, Chiou-chiSung, Ming-luPan, Huei-wenWang, Tsai-chiao
出版日期:2007
卷期:5
頁次:頁81-100
主題關鍵詞:宋江陣旅遊特性活動滿意度Song-Jiang Jhen battle arrayTravel characteristicActivity satisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:52
  • 點閱點閱:25
本研究旨在調查2007年高雄內門宋江陣活動之遊客旅遊特性,並探討遊客對此活動之滿意程度,具體研究課題包括:(一)遊客旅遊特性分析;(二)遊客活動滿意度之因素構面;(三)遊客之活動滿意度;(四)不同背景變項遊客在活動滿意度上之差異情形。研究採問卷調查方式進行,並以隨機抽樣方式,抽取650位參與本活動之遊客為研究對象。所得資料經統計分析與處理後,得到幾個結論:(一)遊客多數傾向不留宿,但多選擇在當地用餐,消費項目以餐飲為主,整體消費金額偏低,大專創意陣頭大賽是最受歡迎的活動;(二)因素分析結果,遊客活動滿意度可區分為「交通規劃與服務」和「活動規劃與服務」兩個構面;(三)遊客之整體活動滿意度介於「尚可-滿意」之間(M=3.81),其中又以「活動表演精采度」的滿意程度最高(M=4.23);(四)不同背景變項遊客在活動滿意度上均達不同程度的顯著差異,進一步分析發現,男性、已婚及本地遊客分別高於女性、未婚和外地遊客,40~60歲遊客高於30歲以下遊客,中上教育程度(國、高中)遊客高於大專以上教育程度遊客。
The object of this research was to inquire the travel characteristic of the tourists in 2007 Kaohsiung Neimen Song-Jiang Jhen Battle Array, and treat their (the tourists') satisfaction of this activity. The concrete studied topics included: (1) the analysis of the tourists' characteristic. (2) The factor composition of the tourists' satisfaction. (3) The state of play of the tourists' activities satisfaction. (4) The status of difference tourists' satisfaction in different background variables. The method of this research was using questionnaires and random sampling 650 tourists who participated in this activity as the subject of this study. According to the data analyses, the study had the following conclusions. (1) The tourists tended not to stay there overnight, but stayed there for meal. The main consumer goods were food, and the whole expense amount was slanted low. University creativity battle array were the most popular activity. (2) According to the result of the factor analysis, the tourists' activity satisfaction could be compartmentalized to "Transportation planning and service" and "Activity planning and service". (3) The ensemble of the tourists' activity satisfaction was between "Still permissible to satisfaction" (M=3.81) and the "brilliance of the performance" got the highest satisfaction (m=4.23). (4) There were significant differences among residents of different back grounds on the activity satisfactions. In further analysis, we found that male, tourists who have got married and local tourists were more than female, tourists who have not got married and the tourists who came from other places. Tourists whose ages were at 40 to 60 were more than the tourists' whose ages were under 30 years old. Tourists' level of education, which was at junior high school and senior high school, were more than at university or above.
期刊論文
1.方信淵、鄭雙慧、林裕恩(200512)。民眾對內門宋江陣活動知覺程度研究。身體文化學報,1,73-89。new window  延伸查詢new window
2.Cunningham, M. H.、Taylor, S. F.(1995)。Event marketing: State of the industry and research agenda。Festival Management and Event Tourism,2(3/4),123-137。  new window
3.李素馨(19961200)。觀光新紀元--永續發展的選擇。戶外遊憩研究,9(4),1-17。new window  延伸查詢new window
4.李榮家(20051200)。高雄縣內門鄉內埔宋江陣之考察。身體文化學報,1,55-71。new window  延伸查詢new window
會議論文
1.吳宗瓊(2000)。節慶活動與地區行銷。臺灣農業旅遊學術研討會,農業旅遊策進會 。台中。90-97。  延伸查詢new window
2.簡惠貞、王志勇(2002)。外籍旅客對台灣民俗慶典活動參與意願之硏究--端午節龍舟賽為例。第二屆觀光休閒暨餐旅產業永續經營管理學術研討會,435-444。  延伸查詢new window
圖書
1.許義雄(2006)。宋江陣文化觀光產業之建構:以宋江陣效益評估爲中心之探討。台北市:交通部觀光局。  延伸查詢new window
2.邱皓政(2002)。量化研究統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南。  延伸查詢new window
 
 
 
 
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