A Study on the Knowledge Sharing Behavior on Blogs and Forums__臺灣人文及社會科學引文索引資料庫

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題名：	A Study on the Knowledge Sharing Behavior on Blogs and Forums
書刊名：	電子商務學報
作者：	張展嘉／丘宏昌／耿念豫／周思妤
作者(外文)：	Chang, Chan-chia／Chiu, Hung-chang／Keng, Nienyu／Chou, Szu-yu
出版日期：	2008
卷期：	10:4
頁次：	頁885-908
主題關鍵詞：	電子口碑行銷；部落格；論壇；知識分享行為；Word-of-mouth；Blogs；Forums；Knowlege sharing
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(0) 專書(1) 專書論文(0) 排除自我引用:3 共同引用:0 點閱:40

在顧客購買決策過程中，電子口碑行銷 (eWOM) 扮演一個重要的角色。企業可以透過部落格 (blog) 與論壇 (forums) 來進行電子口碑行銷 (eWOM)，進而維持一個較好的品牌形象與顧客關係。然而過去的研究發現，只有少數的網路使用者願意在部落格與論壇中，分享他們寶貴的經驗與知識，因此本研究的目的在於探討使用者在部落格與論壇中，影響其知識分享意圖的決定因素為何？本研究使用利益─成本架構來預測部落格與論壇中，知識傳播者的知識分享行為。研究結果顯示，其知識分享意圖被外在利益 (聲譽、互惠)、內在利益 (喜歡幫助別人、自我勝任感)、與成本 (便利成本、互動成本) 所影響。透過本研究的結果，可以作為企業在設置部落格與論壇的參考。

以文找文

Electronic word-of-mouth (eWOM) plays a major role for customer decision. Through blogs and forums, company may use e WOM to maintain a better customer relationship through customer knowledge sharing. This study adopts a cost-benefit framework to predict the users' contribution behavior. In this model, we provide four benefits (reputation, reciprocity, enjoy helping, self-efficacy) and two costs (convenience and interaction). E-tailers may be able to use the results of this study to enhance customers' knowledge sharing intention in their blogs or forums.

以文找文

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會議論文
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研究報告
1.	Kim, C.、Kertadjaja, R.(2004)。Weblogs and Instant Messengers: Communication Methods for Asian International Students to Maintain Long-distance Friendships。0。

學位論文
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圖書論文
1.	Deci, E. L.、Ryan, R. M.(1980)。The Empirical Exploration of Intrinsic Motivational Processes。Advances in Experimental Social Psychology。New York：Academic Press。
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5.	Kanter, R. M.(1995)。Managing the Human Side of Change。The Organizational Behavior Reader。Englewood Cliffs, New Jersey：Prentice Hall。

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