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題名:網路口碑:網路口碑的前因後果、理論背景與研究趨勢-
作者:汪志堅
出版日期:2017
出版項:新北:前程文化
ISBN:9789865774943
主題關鍵詞:網路行銷行銷策略
學門:管理學
資料類型:專書
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:4
期刊論文
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36.Yang, W.、Mattila, A. S.(2012)。The role of tie strength on consumer dissatisfaction responses。International Journal of Hospitality Management,31(2),399-404。  new window
37.Lau, Geok Theng、Ng, Sophia(2001)。Individual and Situational Factors Influencing Negative Word-of-Mouth Behaviour。Canadian Journal of Administrative Sciences,18(3),163-178。  new window
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會議論文
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研究報告
1.方正璽(2008)。詢問情境下口碑互動傳遞之研究。  延伸查詢new window
2.方正璽(2009)。網路負面口碑管理之探索性分析。  延伸查詢new window
3.方正璽(2013)。探索網路身份識別對口碑溝通之影響。  延伸查詢new window
4.方郁惠(2014)。由情感及好奇觀點探索社交網站上網路口碑之採用。  延伸查詢new window
5.丘宏昌(2007)。網路口碑之研究。  延伸查詢new window
6.任立中(2011)。口碑結構對口碑效果及電影票房影響之研究。  延伸查詢new window
7.池文海(2014)。影響社群成員網路口碑評論採用的決定性因素:個人、群體及社會影響觀點。  延伸查詢new window
8.吳姮憓(2007)。消費者涉入對網路鼠碑與實體口碑傳播的影響。  延伸查詢new window
9.吳姮憓(2010)。為什麼人們會相信電子口碑?。  延伸查詢new window
10.李雅靖(2011)。口碑信任與消費者決策之研究。  延伸查詢new window
11.吳姮憓(2012)。那種網路口碑內容比較有效?。  延伸查詢new window
12.吳姮憓(2011)。網路口碑對誰比較有效?新顧客或舊顧客?。  延伸查詢new window
13.尚榮安(2006)。電腦中介傳播對消費者口碑行為的影響。  延伸查詢new window
14.林孟彥(2007)。口碑文獻回顧:由過去至2005年。  延伸查詢new window
15.林孟彥(2009)。病毒行家:網路的口碑傳播者。  延伸查詢new window
16.林孟彥(2012)。醫療口碑的傳播:傳送者的觀點。  延伸查詢new window
17.林孟彥(2015)。正面口碑失效之因素探討。  延伸查詢new window
18.林芬慧(2014)。網路口碑來源與訊息類型對消費者之訊息處理與購買動機之影響。  延伸查詢new window
19.施宏彬(2014)。探討限制式和積極式關係機制如何影響消費者共創網路口碑的價值效用。  延伸查詢new window
20.施宏彬(2015)。探討消費者如何利用中央和周邊路徑推敲網路口碑之幫助性?。  延伸查詢new window
21.洪智力(2011)。考慮語意情感程度的個人化口碑推薦系統研究。  延伸查詢new window
22.洪智力(2012)。使用sentiwordnet中立情感字彙改良口碑文章情感分類研究。  延伸查詢new window
23.范錚強(2010)。購物網站推薦者的口碑和信任對線上購物意圖的影響。  延伸查詢new window
24.唐日新(2009)。部落客的社會網路--工具開發與口碑效果。  延伸查詢new window
25.徐雅惠(2009)。Mv產品置入型態、廣告效果與口碑效果之研究--以涉人為調節變項。  延伸查詢new window
26.耿慶瑞(2008)。從人際互動分析正面與負面電子口碑組合對廣告效果的影響。  延伸查詢new window
27.梁丹青(2010)。電影部落格口碑傳播訊息信任研究。  延伸查詢new window
28.連經宇(2010)。台灣美食文化消費體驗對口碑傳播的影響。  延伸查詢new window
29.陳宜棻(2008)。從展望理論探討網路口碑對消費者購買決策之影響。  延伸查詢new window
30.陳文國(2013)。探討網路口碑於社交媒體上對消費者採購決策之影響。  延伸查詢new window
31.陳怡廷(2014)。海外口碑與內容分析方法之研究:文字探勘、資料庫化與實證分析。  延伸查詢new window
32.陳美燕(2012)。網球職業運動企業社會責任、口碑行銷和消費者行為之研究。  延伸查詢new window
33.陳瑞龍(2012)。民宿服務品質、顧客價值、顧客滿意、口碑傳播與顧客忠誠之關聯性研究。  延伸查詢new window
34.陳美燕(2014)。以顧客投入理論觀點探討高爾夫消費者口碑影響之研究。  延伸查詢new window
35.黃旭立(2016)。不實網路口碑對消費者信念與態度的影響:縱貫性研究。  延伸查詢new window
36.黃照貴(2013)。電子口碑採納與網站經驗對於消費者購買意圖以及經驗口碑分享意圖之研究。  延伸查詢new window
37.黃運圭(2007)。企業推行口碑行銷之探索性研究--以筆記型電腦為例。  延伸查詢new window
38.黃運圭(2009)。線上口碑的傳播動機及其影響--以網路書評為例。  延伸查詢new window
39.黃運圭(2010)。商業和非商業口碑的判斷準則--以網路書評為例。  延伸查詢new window
40.廖淑伶(2012)。網路消費者口碑方向與傳染效果之研究:框架理論、敘事理論與消費經驗理論之三重觀點。  延伸查詢new window
41.劉宗哲(2011)。正面網路口碑對消費者購買意願之影響。  延伸查詢new window
42.蘇子圻(2007)。體驗行銷對醫療口碑之影響--以中醫診所為例。  延伸查詢new window
43.謝昆霖(2011)。結合消費價值口碑知識模型及專家評估機制建構具動態特性之異業協同價值共創產品服務推薦機制:以東部樂活產業之應用為例。  延伸查詢new window
44.薛夙珍(2011)。具口碑傳播效應與安全性的行動條碼優惠券交易之研究。  延伸查詢new window
45.鄭妃君(2011)。大學生知覺學校服務品質與口碑傳遞活動間關係之研究--多層次觀點。  延伸查詢new window
學位論文
1.Pelton, L.(2014)。Phantom menace: The effect of narcissism on word-of-mouth communications(博士論文)。UNIVERSITY OF NORTH TEXAS。  new window
圖書
1.Pervin, L. A.、John, O. P.(2001)。Personality: Theory and research。New York:John Wiley & Sons。  new window
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3.Kerlinger, Fred N.、Lee, Howard B.、黃營杉、汪志堅(2002)。研究方法。台北:華泰。  延伸查詢new window
4.汪志堅(2015)。消費者行為。新北市:全華圖書。  延伸查詢new window
5.Petty, R. E.、Cacioppo, J. T.(1986)。The elaboration likelihood model of persuasion communication and persuasion。New York:Springer。  new window
6.Chamorro-Premuzic, T.、Furnham, A.(2005)。Personality and intellectual competence。Psychology Press。  new window
7.Costa, P. T.、McCrae, R. R.(1992)。Professional manual: Revised neo personality inventory (neo-pi-r) and neo five-factor inventory (neo-ffi)。Odessa, FL:Psychological Assessment Resources。  new window
8.Festinger, L.(1957)。A theory of cognitive dissonance。  new window
9.Nicholas, D.、Ritchie, M.(1978)。Literature and bibliometrics。C. Bingley:Linnet Books。  new window
10.Rogers, E. M.(1955)。Diffusion of innovations。Free Press。  new window
11.Katz, Elihu、Lazarsfeld, Paul F.(1955)。Personal influence: the part played by people in the flow of mass communications。Free Press。  new window
12.Rogers, Everett M.(1983)。Diffusion of Innovations。Free Press。  new window
13.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
14.Rosenthal, Robert(1991)。Meta-analytic procedures for social research。Sage Publications。  new window
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單篇論文
1.Mandler, G.(1982)。The structure of value: Accounting for taste。  new window
圖書論文
1.Johnson, F.(1985)。The Western concept of self。Culture and Self: Asian and Western perspectives。New York:Tavistock。  new window
 
 
 
 
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