| 期刊論文1. | Wolcott, R. C.、Lippitz, M. J.(2007)。The Four Models of Corporate Entrepreneurship。MIT Sloan Management Review,49(1),74-82。 | 2. | 胡憲倫、景筱嵐(2008)。企業社會責任報告書的發展與撰寫建議。工安環保報導,29。 延伸查詢 | 3. | Kott, A.(2005)。The philanthropic power of sport。Foundation News and Commentary,2005(1/2),20-25。 | 4. | Aschermann, K.(2006)。No charity, no glory: Teams, leagues embrace new social consciousness。Street & Smith's Sports Business Journal。 | 5. | Dean, D. H.(2002)。Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations。Journal of Advertising,31(4),77。 | 6. | Lombardo, J.(2008)。NBA drafts sponsors into public service。Street & Smith's SportsBusiness Journal。 | 7. | McAlister, D. T.、Ferrell, L.(2002)。The role of strategic philanthropy in marketing strategy。Journal of Marketing,36(5/6),689。 | 8. | Pollick, M.(2007)。Athletes charitable actions often develop dual paths to success。Street & Smith’s SportsBusiness Journal。 | 9. | Phillip, R.(2000)。The corporate community builders: Using corporate strategic philanthropy for economic development。Economic Development Review,17(1),1-7。 | 10. | Larson, Jan(1995)。Sweet charity。American Demographics,11,68-72。 | 學位論文1. | Robinson, R.(2005)。Sports philanthropy: An analysis of the charitable foundations of major league teams(碩士論文)。University of San Francisco,California。 | 圖書1. | Ries, A.、Ries, L.(2002)。The fall of advertising and the rise of PR。New York:Collins。 | 2. | Kotler, Philip、Andreasen, Alan R.(1996)。Strategic marketing for nonprofit organizations。Upper Saddle River, New Jersey:Prentice Hall。 | 其他1. | 中華職棒聯盟官方網站(2008)。創世基金會慈善活動,http://www.cpbl.com.tw/news/Newsread1.asp?Nid=5988, 2008/07/09。 延伸查詢 | 2. | ESPNSTAR(2004)。馮勝賢捐出23萬支持早產兒,http://www.espnstar.com.tw/ StaticNews/2004-12-24/news66a4806.htm, 2004/12/14。 | 3. | ESPNSTAR(2007)。首富千金辦慈善,邀智勝巡迴演講,http://www.espnstar.com.tw/StaticNews/2007-08-31/news66a6763.htm, 2007/08/31。 | 4. | ESPNSTAR(2008)。愛球星也愛公益,http://www.espnstar.com.tw/StaticNews/2008-03-11/news67a14601.htm, 2008/03/11。 | 5. | 中華職棒聯盟官方網站(2003)。中信鯨棒球隊與乳癌防治基金會,http://www.cpbl.com.tw/news/Newsread1.asp?Nid=1721, 2003/07/09。 延伸查詢 | 6. | (2008)。透過社區參與方式連結企業社會責任與公共關係,http://csr.moea.gov.tw/artides/articles content.asp?ar ID=UzhSZQA4VWA%3D, 2008/07/06。 延伸查詢 | 7. | 智邦公益館(2006)。伊甸與台啤合作義賣資助身心障礙同胞,http://www.17885.com.tw/welfare/show.asp?serial=2063, 2006/12/13。 延伸查詢 | 8. | 智邦公益館(2006)。運動你的愛,http://www.17885.com.tw/welfare/show.asp?serial=2037, 2006/12/01。 | 9. | 真理大學(2008)。La New灰熊厲害校園與您有約之旅,http://cn00.wwwts.au.edu.tw/front/bin/ptdetail.phtml?Part=PT07110006&Rcg=106674, 2008/07/06。 | 10. | 張之杰(2006)。名人開踢做公益,http://news.u-car.com.tw/news-detail.asp?nid=4299, 2006/06/04。 | 11. | National Basketball Association(2008)。NBA Cares,http://www.nba.com/nba cares/, 2008/12/10。 | 12. | Major Leaque Baseball(2008)。MLB in the Community,http://mlb.mlb.com/mlb/official info/community/index.jsp, 2008/12/10。 | 13. | National Hockey Leaque(2008)。NHL Community,http://www.nhl.com/nhlhq/community/ index.html, 2008/12/10。 | 14. | NFL Join the Team(2008)。NFL in the Community,http://www.jointheteam. com/ about/incommunity.asp, 2008/12/10。 | 15. | Williams, C.(2002)。Giving is right thing to do- and good business,SportBusiness Journal database, 2008/06/03。 | 16. | Sports Philanthropy(2002)。Sports philanthropy,http://www.sportsphilanthropy.com, 2008/07/07。 | |