There exists some general exceptions in the WTO Agreements. The Appellate Body has pointed out in its reports the importance of the clauses of general exceptions. Given that general exceptions as legal rights of the WTO Members, the main purpose of the exceptional clauses is to avail Members to purse some legitimate interests or policies that are not included in the Agreement. Superficially, these exceptional clauses are similar to those as stipulated in all legal regimes in which they are to be applied in special circumstances and thus interpreted narrowly. However, viewing from the reports of the Appellate Body, one could find that the theory in that connection has been deviated, and general exceptions have been interpreted broadly but cautiously. In analyzing the reports in the Brazil Import Ban case, we have found that the methodology of interpretation on general exception provisions is evolutionary and dynamic; and the approach is holistic, especially on the balancing and weighing process in the determination of the necessity of the Import Ban measure within the limits of GATT1994 Article 20. In that connection, general exceptions, seemingly, constitute a pillar of equilibrium in balancing rights and duties of WTO members in carrying out or implementing their other international obligations within the limits of the WTO rules.