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題名:應用模糊層級分析法探討銀行業服務失誤重要程度
書刊名:企業管理學報
作者:裴文 引用關係譚百玲曾秀鈴
作者(外文):Pei, WenTan, Bai-linTseng, Hsiu-ling
出版日期:2009
卷期:82
頁次:頁1-24
主題關鍵詞:服務失誤模糊層級分析法銀行業Service failuresFuzzy analytic hierarchy processFAHPBank
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:34
  • 點閱點閱:34
本研究針對銀行業服務失誤進行整合性評估,以做為日後處理服務失誤之參考依據。採用Lewis and Spyrakopoulos所提出之服務失誤構面為問卷題項基礎,並透過相關文獻、專家訪談進行修訂與更正,進而建構出「銀行業服務失誤嚴重性」之層級架構。在分析方式上,由於現實環境屬於一個模糊環境,故借模糊層級分析法(Fuzzy Analytic Hierarchy Process, FAHP),以彌補層級分析無法解決模糊問題的缺失。 研究結果發現,最重視之服務失誤之前五項分別為:官僚體制且速度慢、安全機制設計不良、銀行政策或法規不明確、未顧慮顧客特殊需求、員工資訊或知識不足。因此銀行業者欲進行補救措施時,便可由本研究結果之重要性排序做為參考依據,以得事半功倍之效。
This research establishes appropriate indicators, which can build up an integrated assessment of banking service failures, and then become the references of dealing with the error situations in the future. We use the service failures constructs, proposed by Lewis and Spyrakopoulos, as the basis, then through relative literature and interviews with experts, thus we can build up a banking service failure structure. Because the actual environment is ambiguous, so applying the fuzzy analytic hierarchy process (FAHP) would cover the missing part of the analytic hierarchy process. The results show that the top five list of the banking service failures are: slow and bureaucratic system, poor design of security mechanism, indefinite bank policy or regulation, not considerate about the special needs of customers, and insufficiency of information or knowledge of staff. These findings may be important references for the banking industry in remedial measures in the future.
期刊論文
1.Chang, D. Y.(1996)。Theory and Methodology Applications of the extent analysis method on fuzzy AHP。European Journal of Operational Research,95(3),649-655。  new window
2.Bell, C. R.、Zemke, R. E.(1987)。Service Breakdown: The Road to Recovery。Management Review,76(10),32-35。  new window
3.Hoffman, D. K.、Kelley, S. W.、Rotalsky, H. M.(1995)。Tracking service failures and employee recovery effort。Journal of Services Marketing,9(2),49-61。  new window
4.Singh, J.(1988)。Consumer Complaint Intentions and Behavior: Definition and Taxonomical Issues。Journal of Marketing,52(1),93-107。  new window
5.Tax, S. S.、Brown, S. W.(1998)。Recovery and learning from service failure。Sloan Management Review,55(4),75-88。  new window
6.Levesque, T. J.、McDougall, G. H. G.(2000)。Service problems and recovery strategies: an experiment。Canadian Journal of Administrative Sciences,17(1),20-37。  new window
7.Chen, Chen-Tung(2000)。Extensions of TOPSIS for Group Decision-making under Fuzzy Environment。Fuzzy Sets and Systems,114(1),1-9。  new window
8.Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。  new window
9.Csutora, R.、Buckley, J. J.(2001)。Fuzzy hierarchical analysis: The Lambda-Max method。Fuzzy Sets and Systems,120(2),181-195。  new window
10.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
11.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
12.Van Laarhoven, P. J. M.、Pedrycz, W.(1983)。A Fuzzy Extension of Saaty's Priority Theory。Fuzzy Sets and Systems,11(1-3),229-241。  new window
13.Bitner, Mary Jo、Booms, Bernard Henry、Mohr, Lois A.(1994)。Critical Service Encounters: The Employee's Viewpoint。Journal of Marketing,58(4),95-106。  new window
14.Johnston, T. C.、Hewa, M. A.(1997)。Fixing service failures。Industrial Marketing Management,26(5),467-473。  new window
15.Kelley, Scott W.、Hoffman, K. Douglas、Davis, Mark A.(1993)。A Typology of Retail Failures and Recoveries。Journal of Retailing,69(4),429-452。  new window
16.Goodwin, C.、Ross I.(1992)。Customer Responses to Service Failures: Influence of Procedural and International Fairness Perceptions。Journal of Business Research,25(2),149-163。  new window
學位論文
1.鄭紹成(1997)。服務業服務失誤、挽回服務與顧客反應之研究(博士論文)。文化大學。new window  延伸查詢new window
圖書
1.Kurtz, D. L.、Clow, K. E.(1998)。Service marketing。John Wiley & Sons Inc.。  new window
2.Robbins, S. P.(1994)。Management。Prentice-Hall。  new window
其他
1.林玥秀(2000)。餐飲業服務失誤及服務補救之類型研究。  延伸查詢new window
2.Day, R. L. and Landon, E. L.(1977)。Toward A Theory of Consumer Complaint Behavior。  new window
3.Lewis, B. R. and Spyrakopoulos, S.(2001)。Service failures and recovery in retail banking: the customer’s perspective。  new window
4.Mon, D. L., Cheng, C. H., and Lin, J. C.(1994)。Evaluating Weapon SystemUsing Fuzzy Analytic Hierarchy Process Based On Entropy Weight。  new window
5.Palmer, A., R. Beggs & C. Keown-McMullan(2000)。Equity and repurchase intention following service failure。  new window
6.Power, C.(1991)。Value Marketing: Quality, Service, Fair and Pricing are the Keys to Selling in the 90’s。  new window
 
 
 
 
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