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題名：臺灣地區貨櫃集散站利益區隔之研究
書刊名：航運季刊
作者：連淑君 引用關係／曾世隆／桑國忠
作者(外文)：Lien, Shu-chun／Tseng, Shih-lung／Shang, Kuo-chung
出版日期：2008
卷期：17:4
頁次：頁55-74
主題關鍵詞：貨櫃集散站；利益區隔；市場區隔；Container terminal；Benefit segmentation；Market segmentation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:29
本研究主要針對臺灣地區貨櫃集散站爲研究產業，探討使用貨櫃集散站顧客群的利益區隔，其研究對象分別爲：船舶運送業、船務代理業及海運承攬運送業，透過問卷調查法當作資料蒐集的主要方法，並將問卷回收後以因素分析找出該顧客群在利益因素方面的七項重要構面，包括專業能力與顧客管理、效率、資訊技術、安全、價格、專業化機具及便利等。此外，利用集群分析將顧客群區分爲三個群組，分別爲「專業化服務導向群」、「便利性服務導向群」及「科技服務導向群」。本研究之結果可供業者做爲集散站經營業者市場區隔策略的參考。
This study aims to explore the benefit segmentation of container freight station in Taiwan from the perspective of shipping companies, shipping agencies and ocean freight forwarders. Based on the factor analysis, seven benefit dimensions were identified: professional ability and customer management, efficiency, information technology, safety, price, specific equipment and convenience. The cluster analysis was subsequently performed. On the basis of the factor scores in benefit segmentation, respondents are categorized into three groups: profession and service oriented group, convenience oriented group, and science technology oriented group. The results may be referred to as an approach to augment the strategic management in technical terms of.
期刊論文
1.Jang, S. C.、Morrison, A. M.、O'Leary, J. T.(2002)。Benefit segmentation of Japanese pleasure travelers to the USA and Canada: Selecting target markets based on the profitability and risk of individual market segments。Tourism Management，23(4)，367-378。  new window
2.Boote, Alfred S.(1981)。Market segmentation by personal values and salient product attributes。Journal of Advertising Research，21(1)，29-35。  new window
3.Frochot, I.(2005)。A benefit segmentation of tourists in rural areas: A Scottish perspective。Tourism Management，26(3)，335-346。  new window
4.Greenberg, M.、McDonald, S. S.(1989)。Successful Needs/Benefits Segmentation: A User's Guide。Journal of Consumer Marketing，6(3)，29-36。  new window
5.Beane, T. P.、Ennis, D. M.(1987)。Market Segmentation: A Review。European Journal of Marketing，21(5)，20-42。  new window
6.Haley, Russel I.(1968)。Benefit Segmentation: A Decision-oriented Research Tool。Journal of Marketing，32(3)，30-35。  new window
7.Dubow, J. S.(1992)。Occasion-Based vs. User-Based Benefit Segmentation: A Case Study。Journal of Advertising Research，32(2)，11-18。  new window
8.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing，21(1)，3-8。  new window
9.Ahmad, R.(2003)。“Benefit Segmentation: A Potentially Useful Technique of Segmenting and Targeting Older Consumers”。International Journal of Market Research，Vol. 45，pp. 373-387。  new window
10.Chang, T. Z., and Chen, S. J.(1995)。“Benefit Segmentation: A Useful Tool for Financial Investment Service”。Journal of Professional Service Marketing，Vol. 12，pp. 69-80。  new window
11.Dibb, S.、Simkin, L.(2001)。Market Segmentation: Diagnosing and Treating the Barriers。Industrial Marketing Management，30，609-625。  new window
12.Hoverstad, R., Lamb, C. W., and Miller, P. College(1989)。“Benefit Segmentation Analysis: Approach and Results”。Advance in Consumer Research，Vol. 16,，pp. 332-338。  new window
13.Matear S., and Gray R.(1995)。“Benefit Segmentation in a Freight Transport Market”。European Journal of Marketing，Vol. 29，pp. 43-58。  new window
14.McDougall, G. H., and Levesque, T. J.(1994)。“Benefit Segmentation Using Service Quality Dimensions: An Investigation in Retail Banking”。International Journal of Bank Marketing，Vol. 12，pp. 15-23。  new window
15.Miller, K. E.、Granzin, K. L.(1979)。Simultaneous Loyalty and Benefit Segmentation of Retail Store Customers。Journal of Retailing，55，47-60。  new window
16.Myers, J. H.(1976)。“Benefit Structure Analysis: A New Tool for Product Planning”。Journal of Marketing，Vol. 40，pp. 27-44。  new window
17.Wu, S. I.(2001)。Benefit Segmentation: An Empirical Study for on-line Marketing。Asia Pacific Journal of Marketing and Logistics，13(4)，3-18。  new window
學位論文
1.程文忠(1992)。“產業成功關鍵因素之研究-以台灣地區貨櫃集散站經營業為例”。  延伸查詢new window
2.張常生(2002)。“台灣地區北部內陸貨櫃集散站機營競爭策略之研究”。  延伸查詢new window
圖書
1.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
2.Weinstein, A.(1987)。Market segmentation: using niche marketing to exploit new markets。Chicago：Probus。  new window
3.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
4.Churchill G. A.(1991)。“Market Research ：Methodological Foundations”。New York。  new window
5.Haley, R. I.(1985)。Developing Communications Strategy: A Benefit Segmentation Approach。New York。  new window
6.Kotler, P.(1998)。“Marketing Management: Analysis, Panning, Implementation, and Control”。NC。  new window
7.Walker, O. C., Boyd, H. W., and Larreche, J. C.(1992)。Marketing Strategy。  new window
 
 
 
 
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