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題名：The Analysis of Customer Service Choices and Promotion Preferences Using Hierarchical Clustering
書刊名：工業工程學刊
作者：張力元 引用關係／張瑞芬／張艾喆 引用關係／黃雅莉
作者(外文)：Trappey, Charles V.／Trappey, Amy J. C.／Chang, Ai-che／Huang, Ashley Y. L.
出版日期：2009
卷期：26:5
頁次：頁367-376
主題關鍵詞：顧客關係管理；市場區隔；顧客群集；資料探勘；顧客偏好；Customer relationship management；Market segmentation；Customer clustering；Data mining；Consumer preferences
原始連結：連回原系統網址new window
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  • 點閱點閱:33
期刊論文
1.Bult, J. R.、Windbreak, T. J.(1995)。Optimal Selection for Direct Mail。Marketing Science，14，378-394。  new window
2.McCarty, J. A.、Hastak, M.(2007)。Segmentation Approaches in Data-mining: A Comparison of RFM, CHAID, and Logistic Regression。Journal of Business Research，60，656-662。  new window
3.Goodman, J.(1992)。Leveraging the customer database to your competitive advantage。Direct Marketing，55(8)，26-27。  new window
4.Liu, D. R.、Shih, Y. Y.(2005)。Integrating AHP and Data Mining for Product Recommendation Based on Customer Lifetime Value。Information & Management，42，387-400。  new window
5.Hsu, F. C.、Trappey, A. J. C.、Trappey, C. V.、Hou, J. L.、Liu, S. J.(2006)。Technology and Knowledge Document Cluster Analysis for Enterprise R&D Strategic Planning。International Journal of Technology Management，36，336-353。  new window
6.Reichheld, Frederick F.(1996)。Learning from Customer Defections。Harvard Business Review，74(2)，56-70。  new window
7.Chen, I. J.、Popovich, K.(2003)。Understanding customer relationship management (CRM): people, process and technology。Business Process Management Journal，9(5)，672-688。  new window
8.Peppard, J.(2000)。Customer Relationship Management in Financial Services。European Management Journal，18(3)，312-327。  new window
9.Gronroos, C.(1988)。Service Quality: The Six Criteria of Good Perceived Service。Review of Business，9(3)，10-14。  new window
10.Punj, G.、Stewart, D. W.(1983)。Cluster analysis in marketing research: review and suggestions for application。Journal of Marketing Research，20，134-148。  new window
11.Steenkamp, J. B. E. M.、Hofstede, F. T.(2002)。International market segmentation: Issues and perspectives。International Journal of Research in Marketing，19(3)，185-213。  new window
12.Freytag, P. V.、Clarkem, A. H.(2001)。Business to Business Market Segmentation。Industrial Marketing Management，30，473-486。  new window
13.Irvin, S.(1994)。Using Lifetime Value Analysis for Selecting New Customers。Credit World，82，37-40。  new window
14.Lau, K. N.、Lee, K. H.、Lam, P. Y.、Ho, Y.(2001)。Web-site Marketing for the Travel-and-tourism Industry。Cornell Hotel and Restaurant Administration Quarterly，42，55-63。  new window
15.Lau, K. N.、Lee, K. H.、Ho, Y.(2005)。Text Mining for the Hotel Industry。Cornell Hotel and Restaurant Administration Quarterly，46，344-362。  new window
16.Lee, J. H.、Park, S. C.(2005)。Intelligent Profitable Customers Segmentation System Based on Business Intelligence Tools。Expert Systems with Applications，29，145-152。  new window
17.Magnini, V. P.、Honeycutt, E. D., Jr.、Hodge, S. K.(2003)。Data Mining for Hotel Firms: Use and Limitations。Cornell Hotel and Restaurant Administration Quarterly，44，94-104。  new window
18.Magnini, V. P.、Honeycutt, E. D., Jr.(2005)。Face Recognition and Name Recall: Training Implications for the Hospitality Industry。Cornell Hotel and Restaurant Administration Quarterly，46，69-78。  new window
19.Ruiz, J. P.、Chebat, J. C.、Hansen, P.(2004)。Another Trip to the Mall: A Segmentation Study of Customers Based on their Activities。Journal of Retailing and Consumer Services，11，333-350。  new window
20.Runkler, T. A.、Bezdek, J. C.(2003)。Web Mining with Relational Clustering。International Journal of Approximate Reasoning，32，217-236。  new window
21.Rygielski, C.、Wang, J. C.、Yen, D. C.(2002)。Data Mining Techniques for Customer Relationship Management。Technology in Society，24，483-502。  new window
會議論文
1.MacQueen, J. B.(1967)。Some Methods for Classification and Analysis of Multivariate Observations。5th Berkeley Symposium on Mathematical Statistics and Probability。Berkeley, CA：University of California Press。281-297。  new window
2.Sampaio, P. R. F.、He, Y.(2005)。Business Process Design and Implementation for Customer Segmentation E-services。Manchester, UK。228-234。  new window
圖書
1.Hughes, Arthur M.(1994)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。Probus Publishing Company。  new window
2.Sharma, Subhash(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
3.Imhoff, C.、Loftis, L.、Geiger, J. G.(2001)。Building the Customer-centric Enterprise。Building the Customer-centric Enterprise。New York, NY。  new window
4.Stone, B.(1995)。Successful Direct Marketing Methods。Successful Direct Marketing Methods。Lincolnwood, IL。  new window
5.Storbacka, K.(2000)。Customer Profitability: Analysis and Design Issues。Handbook of Relationship Marketing。Thousand Oaks, CA。  new window
6.Turban, E.、Aronson, J. E.、Liang, T. P.(2007)。Decision Support and Business Intelligence System。Decision Support and Business Intelligence System。Upper Saddle River, NJ。  new window
 
 
 
 
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