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題名:賽會體驗、賽會忠誠度對贊助商忠誠度之影響--以2009年高雄世界運動會為例
書刊名:嘉大體育健康休閒
作者:林宏恩 引用關係李陸臻李岳修 引用關係
出版日期:2010
卷期:9:1
頁次:頁25-34
主題關鍵詞:賽會體驗賽會忠誠度贊助商忠誠度中介效果
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:3
  • 點閱點閱:18
期刊論文
1.吳孟爵、楊東震、黃泰源(20061200)。運動休閒服務業關係品質對忠誠度影響之研究--滿意度的中介效果。嘉大體育健康休閒,5,146-154。new window  延伸查詢new window
2.Carpenter, J. C.(2004)。First sight: Part one, a model of PSI and the mind。The Journal of Parapsychology,68(2),218-254。  new window
3.Close, A. G.、Finney, R. Z.、Russell, C. L.、Senath, J. Z.(2006)。Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand。Journal of Advertising Research,December,420-433。  new window
4.Crompton, J. L.(2004)。Conceptualization and alternate operationalism of the measurement of sponsorship effectiveness in sport。Leisure Sciences,23(3),267-281。  new window
5.Kropp, F.、Lavack, A. M.、Holden, S. J.、Dalakas, V.(1999)。Attitudes toward beer and tobacco sports sponsorships。Sport Marketing Quarterly,8(3),49-58。  new window
6.Liberman, N.(2003)。Racing, golf are tops in sponsor satisfaction。Street and Smith’s Sports Business Journal,6(25),1-34。  new window
7.Sirgy, M. J.、Lee, D. J.、Johar, J. S.、Tidwell, J.(2008)。Effect of self-congruity with sponsorship on brand loyalty。Journal of Business Research,61,1091-1097。  new window
8.Lilly, B.、Tippins, M. J.、Pollack, B. L.(2007)。The Effects of relationship marketing instruments on loyalty : The Case of customer terminology。Services Marketing Quarterly,28(3),1-14。  new window
9.Lacey, R.、Sneath, J. Z.、Close, A. G.、Finney, R. Z.(2007)。The impact of repeat attendance on event sponsorship effects。Journal of Marketing Communications,13(4),243-255。  new window
10.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
11.De Ruyter, K.、Wetzels, M.、Bloemer, J.(1998)。On the Relationship Between Perceived Services Quality, Services Loyalty and Switching Costs。International Journal of Service Industry Management,9(5),436-453。  new window
12.Trail, G. T.、Fink, J. S.、Anderson, D. F.(2003)。Sport spectator consumption behavior。Sport Marketing Quarterly,12(1),8-17。  new window
13.Lardinoit, T.、Derbaix, C.(2001)。Sponsorship and recall of sponsors。Psychology and Marketing,18(2),167-190。  new window
14.Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research,24(2),425-439。  new window
15.Gentile, Chiara、Spiller, Nicola、Noci, Giuliano(2007)。How to sustain the customer experience: An overview of experience components that co-create value with the customer。European Management Journal,25(5),395-410。  new window
16.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
17.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
18.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
19.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
會議論文
1.吳肇展(2007)。休閒農場體驗行銷與重遊意願關係之研究--以顧客滿意度為中介變項。第八屆管理學域學術研討會。台中縣:朝陽科技大學。87-101。  延伸查詢new window
學位論文
1.Kaplanidou, K.(2006)。The impact of sport tourism event image on destination image and intentions to travel: A structural equation modeling analysis(博士論文)。Michigan State University,Michigan。  new window
圖書
1.Public Affair Group(2004)。Event marketing and corporate sponsorship 2004。Washington, DC:Public Affair Group。  new window
2.Hawkins, D. I.、Best, R. J.、Coney, K. A.(1995)。Consumer behavior: Implications for marketing strantegy。Boston:Richard Irwin。  new window
3.Getz, Donald(1997)。Event Management and Event Tourism。Cognizant Communication Corporation。  new window
4.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
5.吳明隆、涂金堂(2008)。SPSS與統計應用分析。五南圖書出版股份有限公司。  延伸查詢new window
其他
1.Jose, P. E.(2008)。Moderation/ mediation help centre. Example of Mediation.,http://www.victoria.ac.nz/psyc/staff/paul-jose-files/ helpcentre/help7_ mediation_example.php, 2009/08/01。  new window
 
 
 
 
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