設計色彩元素是影響視覺傳達的重要因素之一，然而一般人對於設計色彩元素的喜好，除了個人主觀的評斷外，是否可透過腦部活動的生理指標／個人腦波(electroencephalograph, EEG)的量測結果，以作爲設計色彩客觀的評估指標。本研究主要探討從設計色彩元素等設計基礎的活動開始著手，評估其對受測者個人腦波(EFG)的影響。實驗結果顯示，紅色（0~30度）能使受測者之左右腦α波強度同時下降，然而黃色（70~90度）、綠色（100~120度）及深藍色（250~270度）能使受測者右腦之α波顯著的降低(p<0.05)。紅色、橙色（40~60度）、黃色、綠色（190~210度）、青色、藍色（220~240度）、深藍色及紫色（250~300度）等色彩元素對受測者左腦θ波皆有顯著的影響差異。然而，只有深藍色對受測者右腦之θ波及δ波的影響達到顯著的差異(p<0.05)。本研究顯示，若由腦波數據的變化推知，即設計色彩元素對從事藝術創作者個案之創造力與靈感具有提升的潛力。

The color element of design is one of the important factors influencing the vision communication. However, people have a special affinity for the color elements, whether we can examine the records of EEG through the physiological index of the brain activity as the assessment index except for the subjective judgment. The main goal in this research is to evaluate the effect of color-elements of design on personal BEG characteristics of designer using an EEG machine. The results showed that the red (0-30 degrees) can decrease the powder of alpha waves of left and right brains at the same time. However, yellow (70-90 degrees), green (100-120 degrees), and dark blue (250-270 degrees) can make the alpha wave of the right brain apparent decline (p<0.05). The red, orange (40-60 degree), yellow, green, blue and green (190-210 degrees), blue (220-240 degrees), dark blue, and purple (280-300 degrees) also apparently difference at the theta wave of the left brain. However, only dark blue influence the theta and delta waves on the right brain to reach the apparent difference (p<0.05). These evidences showed that the color elements of design will have been potential for improving the art creativity and inspiration of creator according to the change of EEG.