| 期刊論文1. | Jacoby, J.、Speller, D. E.、Kohn, C. A.(1974)。Brand choice behavior as a function of information load。Journal of Marketing Research,11(1),63-69。 | 2. | Malhotra, N. K.(1982)。Information Load and Consumer Decision Making。Journal of Consumer Research,8(4),419-430。 | 3. | Wilkie, W. L.(1974)。Analysis of effects of information load。Journal of Marketing Research,11(4),462-466。 | 4. | Miller, G.(1956)。The magic number seven, plus or minus two: Some limits on our capacity for processing information。Psychological Review,101(2),343-352。 | 5. | Carmone, F. J.、Green, P. E.、Jain, A. K.(1978)。Robustness of Conjoint Analysis, Some Monte Carlo Results。Journal of Marketing Research,15(2),300-303。 | 6. | Maglio, Paul P.、Srinivasan, Savitha、Kreulen, Jeffrey T.、Spohrer, Jim(2006)。Service Systems, Service Scientists, SSME, and Innovation。Communications of the ACM,49(7),81-85。 | 7. | Griffin, Abbie、Hauser, John R.(1993)。The Voice of the Customer。Marketing Science,12(1),1-27。 | 8. | Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。 | 9. | Bettman, James R.、Zins, Michel A.(1979)。Information Format and Choice Task Effects in Decision Making。Journal of Consumer Research,6(2),141-153。 | 10. | Bawden, David、Holthamm, Clive、Courtney, Nigel(1999)。Perspectives on information overload。Aslib Proceedings,51(8),249-255。 | 11. | Reynolds, Thomas J.、Gutman, Jonathan(1988)。Laddering Theory, Method, Analysis, and Interpretation。Journal of Advertising Research,28(1),11-31。 | 12. | Abramowicz, M.(2006)。“Predictive Decisionmaking, "。George Washington University Law School Virginia Law Review,(92),pp_4-13。 | 13. | Burchill, G., and Fine, C. H.(1997)。“Time Versus Market Orientation in Product Concept Development: Empirically Based Theory Generation,"。Management Science,(43:4),pp_ 465-478。 | 14. | Iselin, E. R.(1988)。“The Effects of Information Load and Information Diversity on Decision Quality in a Structured Decision Task, "。Accounting, Organizations and Society,(13:2),pp_ 147-164。 | 15. | Jacoby, J., Donald, E. S., and Carol, A. K.(1974)。“Brand Choice Behavior as a Function of Information Load: Replication and Extension,"。Journal of Consumer Research,(1),pp_ 33-42。 | 16. | Malhotra, N. K., Arun, K. J., and Lagakos, S. W.“(1982)。The Information Overload Controversy: An Alternative Viewpoint。Journal of Marketing,(46),pp. 27-37。 | 17. | Wright, P.(1975)。“Consumer Choice Strategies: Simplifying Vs. Optimizing, "。Journal of Marketing Research,(12),pp_ 60-67。 | 會議論文1. | Stefan, L.(2007)。“A Field Experiment on Monetary Incentives in Prediction Markets, "。California。 | 研究報告1. | Wolfers, Justin、Zitzewitz, Eric(2006)。Prediction Markets in Theory and Practice。 | 2. | Ankenbrand, B. H., and Rudzinski, C.(2005)。“Information Markets Report 1: Description & Analysis of Markets,"。 | 3. | Boyle, G., and Videbeck, S(2005)。“A Primer on Information Markets, "。 | 4. | Hanson. R.(2005)。“The Informed Press Favored the Policy Analysis Market"。 | 5. | Wolfers, J., and Zitzewitz, E.(2006)。“Interpreting Prediction Market Prices as Probabilities,"。 | 6. | Wolfers, J., and Zitzewitz, E.(2006)。“Five Open Questions About Prediction Markets, "。 | 圖書1. | Booz, Allen and Hamilton(1982)。New Product Management for the 1980's。New York:Booz, Allen and Hamilton, Inc.。 | 2. | Ulrich, K. T.、Eppinger, S. D.(1995)。Product design and development。McGraw-Hill。 | 3. | Bettman, J. R.(1979)。“Decision Net Models of Buyer Information Processing and Choice: Findings, Problems and Prospects, "。Buyer/Consumer Information Processing。Chapel Hill。 | 4. | Burchill, G. W., and Shen, D.(1992)。Concept Engineering: The Key to Operationally Defining our Customer's Requirements。MA。 | 5. | Hayes, J. R.(1964)。“Human Data Processing Limits in Decision Making, "。Information System Science and Engineering。New York。 | 6. | Urban, G. L., and Hauser, J. R.(1980)。Design and Marketing of New Products (1st ed.)。Englewood Cliffs, New Jersey。 | |