The purpose of the study is to analyze the motivating factors behind the viewing of sports websites of college students in the mid-Taiwan region. Subjects of this study were students attending colleges of science and technology or four-year colleges. A total of four hundred questionnaires were distributed but only three hundred and twelve were deemed to contain data valid for the objective of this study. SPSS version 12.0 software was employed in the statistical analysis. 1.The analysis revealed that male subjects outnumbered female subjects with a hundred and seventy eight in total. Sophomore students led other groups with a total of a hundred and twenty four. Most subjects spent one to three hours online each day (total = one hundred and ninety eight) and most subjects exercised less than one hour each day (total = one hundred and twenty four). 2.A total of one hundred and sixty two or fifty-two percent of the subjects had had a previous experience in surfing sports websites. A hundred and fifty or forty-eight percent, however, had never surfed sports websites. More males than females had visited sports websites in the past. 3.Most subjects cited the intent to enrich their knowledge in various sports as the primary motivating factor in the viewing of sports websites. Having a common topic of discussion with peers, learning current updates on favorite athletes, finding useful information on improvements of sports techniques, and following the most current updates on various sports were among other motivating factors identified by the study subjects. 4.A previous experience in sports clubs or sports team representation played a major role in influencing the differences in the motives and purposes behind surfing sports websites for the study subjects.