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題名：探討組織溝通、組織意見衝突管理與產業競爭環境對全球化策略聯盟創造價值中的區域共同市場行銷合作之影響
書刊名：經營管理論叢
作者：郭常銘／楊一峰 引用關係／裴維強
作者(外文)：Kuo, Chang-ming／Yang, Yi-feng／Pei, Wei-qiang
出版日期：2010
卷期：6:1
頁次：頁1-21
主題關鍵詞：策略聯盟；區域共同市場行銷合作；組織溝通；組織意見衝突管理；產業競爭環境；Strategic alliance；Co-marketing；Organizational communication；Organizational conflict management；Competitive environment
原始連結：連回原系統網址new window
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全球化趨勢已然影響當今商業中之產業和企業，而企業在高度全球化產業競爭環境中依然可能提高競爭力，此正如先前學者所建議並運用策略聯盟，在區域共同市場行銷合作中，提高滿足顧客的需求，進而產生企業的競爭優勢。在台灣保險產業中，三商美邦人壽是唯一全台與外商進行策略聯盟，且與美國MassMutual金融集團進行策略聯盟多年。透過此機構並借用此經驗，本研究對此機構的直屬主管與員工各發放並回收340及640份問卷。透過SPSS統計工具分析，其中信度包括Cronbach’s α，而效度方面包含KMO值，Bartlett χ2的統計顯著性意義，特徵值，構面總解釋變量及因素分析。同時亦採用Newbert (2008) 所建議的Harman單因子測試法(One-factor test) 來檢定CMV(Common method bias )中提及的同源偏差 (Single source bias)。基於此信效度分析，本研究亦進行敘述性之相關分析及構面共線性之分析 (Collinearity)。而Baron 與Kenny (1986) 所建議的交互迴歸及結構方程（SEM）進行假設的驗證。此研究發現（含產業競爭環境為控制變數）: 當企業位處於產業競爭環境中，管理者提高對組織內員工進行策略聯盟的溝通與適時的調和組織各部門間不同的意見，將能提升在策略聯盟中的此區域共同市場行銷合作。然而當組織部門間隨著意見衝突提高時，管理者應視意見衝突程度略降後，再進行溝通協調。其原因推論為當意見衝突提升時，其組織氛圍環繞著對置而不協調的情緒，故在此時進行溝通反而形成負面效果。
期刊論文
1.Yuan, B. J. C.、Wang, M. Y.(1995)。The Influential Factors for the effectiveness of International Strategic Alliances of High-tech Industry in Taiwan。International Journal of Technology Management，10(7-8)，777-787。  new window
2.Newbert, S. L.(2008)。Value, Rareness, Competitive Advantage, and Performance: a Conceptual-Level Empirical Investigation of the Resource-based View of the Firm。Strategic management journal，29(7)，745-768。  new window
3.Brockhoff, K.(1992)。R&D Cooperation between firms: A perceived transaction cost perspective。Management Science，38(4)，514-524。  new window
4.Dean, J.、Holmes, S、Smith, S.(1997)。Understanding Business Networks: Evidence from Manufacturing and Services Sectors in Austrlia。Journal of Small Business Management，35(1)，79-84。  new window
5.Devlin, G.、Bleackley, M.(1988)。Strategic Alliance: Guidelines for Success。Long Range Planning，21(5)，18-23。  new window
6.Chen, G.、Tjosvold, D.(2002)。Conflict Management and Team Effectiveness in China: The Mediating role of Justice。Asia Pacific Journal of Management，19，557-572。  new window
7.Ruekert, R. W.、Walker, O. C. Jr.(1987)。Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence。Journal of Marketing，51，1-19。  new window
8.Pincus, Joseph D.(1986)。Communication Satisfaction, Job Satisfaction, and Job Performance。Human Communication Research，12(3)，395-419。  new window
9.Wall, V.、Nolan, L.(1986)。Perceptions of Inequality, Satisfaction and Conflict in Task Oriented Groups。Human Relations，39(11)，1033-1052。  new window
10.Dyer, J. H.、Kale, P.、Singh, H.(2001)。How to Make Strategic Alliances Work。Sloan Management Review，42(4)，37-43。  new window
11.Elmuti, D.、Kathawala, Y.(2001)。An Overview of Strategic Alliances。Management Decision，39(3)，205-218。  new window
12.Das, T. K.、Teng, B. S.(2001)。Trust, Control, and Risk in Strategic Alliances: An Integrated Framework。Organization Studies，22(2)，251-283。  new window
13.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
14.Ohmae, K.(1989)。The global logic of strategic alliances。Harvard Business Review，67，143-154。  new window
15.Anand, Bharat N.、Khanna, Tarun(2000)。Do Firms Learn to Create Value? The Case of Alliances。Strategic Management Journal，21(3)，295-315。  new window
16.Thomke, S.、Kuemmerle, W.(2002)。Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery。Strategic Management Journal，23(7)，619-635。  new window
17.Alper, Steve、Tjosvold, Dean、Law, Kenneth S.(2000)。Conflict Management, Efficacy and Performance in Organizational Teams。Personnel Psychology，53(3)，625-642。  new window
18.Gulati, Ranjay(1995)。Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances。The Academy of Management Journal，38(1)，85-112。  new window
19.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing，54(2)，1-18。  new window
20.Das, Somnath、Sen, Pradyot K.、Sengupta, S.(19980200)。Impact of Strategic Alliances on Firm Valuation。The Academy of Management Journal，41(1)，27-41。  new window
21.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。  new window
22.Hagedoorn, John(1993)。Understanding the Rationale of Strategic Technology Partnering: Interorganizational Modes of Cooperation and Sectoral Differences。Strategic Management Journal，14(5)，371-385。  new window
23.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research，29(1)，18-34。  new window
24.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
25.Bartlett, C. A.、Ghoshal, S.(2000)。Going Global: Lessons from Late Moves。Harvard Business Review，132-142。  new window
26.Boyer, K. K.、Lewis, M. W.(2002)。Competitive priorities: Investigating the Need for Trade-Offs in Operations Strategy。Production and Operations Management，11(1)，9-20。  new window
27.Das, S.、Sen, P. K.、Sengupta, S.(2003)。Strategic Alliances: A Valuable Way to Manage Intellectual Capital?。Journal of Intellectual Capital，4(1)，10-19。  new window
28.Jones, Marc T.(2002)。Globalization and Organizational Restructuring: A Strategic Perspective。International Business Review，44(3)，325-351。  new window
29.Kalb, C. C.(1988)。Joint Marketing or Co-Marketing: Co-operations or Competition。Medical Marketing and Media，23(14)，112-119。  new window
30.Thomas, J.、Trevino, L.(1993)。Information Processing in Strategic Alliance Building: A Multiple Case Approach。Journal of Management Studies，30(5)，779-814。  new window
31.Molle, Willem(2002)。Globalization. Regionalism, and Labor Markets: Should We Recast the Foundations of the EU Regime in Matters of Regional (Rural and Urban) Development?。Regional studies，3(2)，161-172。  new window
32.Pangarkar, N.、Klein, S.(1998)。Bandwagon Pressures and Inter-firm Alliances in the Global Pharmaceutical Industry。Journal of International Marketing，6(2)，54-73。  new window
33.Townsend, J. D.(2003)。Marketing Intelligence and Planning。Bradford，21(3)，143-155。  new window
圖書
1.Goldhaber, G. M.(1993)。Organizational Communication。Dubuque, IA：Wis. Brown & Benchmark。  new window
2.Barney, Jay B.(1997)。Gaining and Sustaining Competitive Advantage。Addison-Wesley Publishing Company。  new window
圖書論文
1.Astley, W. G.、Brahm, R. A.(1989)。Organizational Designs for Postindustrial Strategies: The Role of Inter-organizational Collaboration。Strategy, Organization Design and Human Resource Management。Greenwich, CT：JAI Press。  new window
 
 
 
 
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