| 期刊論文| 1. | Huhmann, Bruce A.、Bhattacharya, Nalinaksha(2005)。Does mutual fund advertising provide necessary investment information。International Journal of Bank Marketing，23(4)，296-313。   | | 2. | Lee, C. M. C.(1992)。“Earnings News and Small Traders,”。Journal of Accounting and Economics，15，265–302。 | | 3. | Edelen, Roger M.(1999)。Investor flows and the assessed performance of open-end mutual funds。Journal of Financial Economics，53，439-466。 | | 4. | Elton, Edwin J.、Gruber, Martin J.、Green, T. Clifton(2007)。The Impact of Mutual Fund Family Membership on Investor Risk。Journal of Financial and Quantitative Analysis，42(2)，257-278。 | | 5. | Harless, D. W.、Peterson, S. P.(1998)。Investor Behavior and the Persistence of Poorly-performing Mutual Funds。Journal of Economic Behavior and Organization，37(3)，257-276。 | | 6. | Korkeamaki, Tioio、Puttonen, Vesa、Spiythe, Tom(2007)。Advertising and Mutual Fund Asset Flows。International Journal of Bank Marketing，25(7)，434-451。 | | 7. | O'Neal, E. S.(2004)。Purchase and Redemption Patterns of US Equity Mutual Funds。Financial Management，33(1)，63-91。 | | 8. | Fama, E. F.(1993)。Common Risk Factors in Returns on Stocks and Bonds。Journal of Financial Economics，33，3-56。 | | 9. | Bamber, L. S., O. E. Barron, and T. L. Stober(1997)。“Trading Volume and Different Aspects of Disagreement Coincident with Earnings Announcements,”。Accounting Review，72，575–597。 | | 10. | Nanda, V.、Wang, Z. J.、Zheng, L.(2004)。Family values and the star phenomenon: Strategies of mutual fund families。The Review of Financial Studies，17(3)，667-698。 | | 11. | 游智賢、曾婉禎(20030800)。共同基金之外溢與排擠效果。財務金融學刊，11(2)，99-123。 延伸查詢 | | 12. | 黃介良、湯美玲(20071200)。基金經理公司之資產管理能力對基金績效之影響。財務金融學刊，15(4)，37-80。 延伸查詢 | | 13. | Capon, N.、Fitzsimons, G. J.、Prince, R. A.(1996)。An Individual Level Analysis of the Mutual Fund Investment Decision。Journal of Financial Services Research，10(1)，59-82。 | | 14. | Karpoff, Jonathan M.(1987)。The Relation between Price Changes and Trading Volume: A Survey。Journal of Financial and Quantitative Analysis，22(1)，109-126。 | | 15. | Barber, B. M.、Odean, T.、Zheng, L.(2005)。Out of sight, out of mind: The effects of expenses on mutual fund flows。Journal of Business，78(6)，2095-2119。 | | 16. | Franke, G. R.、Huhmann, B. A.、Mothersbaugh, D. L.(2004)。Information content and consumer readership of print ads: A comparison of search and experience products。Journal of the Academy of Marketing Science，32(1)，20-31。 | | 17. | Shu, P. G.、Yeh, Y. H.、Yamada, T.(2002)。The Behavior of Taiwan Mutual Fund Investors-Performance and Fund Flows。Pacific-Basin Finance Journal，10(5)，583-600。 | | 18. | Sirri, E. R.、Tufano, P.(1998)。Costly Search and Mutual Fund Flows。Journal of Finance，53(5)，1589-1622。 | | 19. | Woerheide, W.(1982)。Investor Response to Suggested Criteria for the Selection of Mutual Funds。Journal of Financial and Quantitative Analysis，17(1)，129-137。 | | 20. | Baker, Malcolm、Stein, Jeremy C.(2004)。Market liquidity as a sentiment indicator。Journal of Financial Markets，7(3)，271-299。 | | 21. | Barberis, Nicholas、Shleifer, Andrei、Vishny, Robert W.(1998)。A model of investor sentiment。Journal of Financial Economics，49(3)，307-343。 | | 22. | Olsen, Robert A.(1998)。Behavioral Finance and its Implications for Stock-Price Volatility。Financial Analysts Journal，54(2)，10-18。 | | 23. | Fabozzi, Frank J.、Francis, Jack C.(1979)。Mutual Fund Systematic Risk for Bull and Bear Markets: An Empirical Examination。Journal of Finance，34(5)，1243-1250。 | | 24. | Baker, Malcolm、Wurgler, Jeffrey(2006)。Investor sentiment and the cross-section of stock returns。The Journal of Finance，61(4)，1645-1680。 | | 25. | Barber, Brad M.、Odean, Terrance(2008)。All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors。Review of Financial Studies，21(2)，785-818。 | | 26. | Odean, Terrance(1999)。Do Investors Trade too Much?。American Economic Review，89(5)，1279-1298。 | | 27. | Hong, Harrison、Stein, Jeremy C.(1999)。A Unified Theory of Underreaction, Momentum Trading, and Overreacton in Asset Markets。Journal of Finance，54(6)，2143-2184。 | | 28. | 傅英芬與劉海清(2010)。「基金勤能效應與基金投資人短線交易行為之研究」。<管理科學研究>，6，31-45。 延伸查詢 | | 29. | Brown, S. J., W. Goetzmann, R. G. Ibbotson, and S. A. Ross(1992)。“A Survivorship Bias in Performance Studies,”。Review of Financial Studies，5，553–580。 | | 30. | Busse, J. and C. Green(2002)。“Market Efficiency and in Real Time,”。Journal of Financial Economics，65，415–437。 | | 31. | Chidley, J.(1999)。“Strike Up the Brand Canadian Business,”。Canadian Business，26，68–72。 | | 32. | Daniel, K.、Hirshleifer, D.、Subrahmanyam, A.(1998)。Investor Psychology and Security Market Under- and Overreaction。Journal of Finance，53(6)，1839-1885。 | | 33. | Green, J. and C. Hodges(2002)。he Dilution Impact of Daily Fund Flows on Open-End Mutual Funds,。Journal of Financial Economics，65，131–158。 | | 34. | Grunhaug, K., O. Kvitastein, and S. Grunmo(1991)。“Factors Moderating Advertising Effectiveness as Reflected in 333 Tested Advertisements,”。Journal of Advertising Research，31，42–50。 | | 35. | Hirshleifer, D., J. N. Myers, L. A. Myers, and S. H. Teoh(2008)。“Do Individual Investors Drive Post-Earnings Announcement Drift? Direct Evidence from Personal Trades,”。Accounting Review，83，1521–1550。 | | 36. | Huang, J., K. D. Wei, and H. Yan(2007)。“Participation Costs and the Sensitivity of Fund Flows to Past Performance,”。Journal of Finance，62，1273–1311。 | | 37. | Jain, P. C. and P. C. Wu(2000)。“Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows,”。Journal of Finance，55，937–958。 | | 38. | Jones, M. A. and T. Smythe(2003)。“The Information Content of Mutual Fund Print Advertising,”。Journal of Consumer Affairs，37，22–41。 | | 39. | Lin, M. C. and M. Chen(2008)。“The Profitability of the Weekend Effect: Evidence from the Taiwan Mutual Fund Market,”。Journal of Marine Science and Technology，16，222–233。 | | 40. | Siganos, A. and P. Chelley-Steeley(2006)。“Momentum Profits Following Bull and Bear Markets,”。Journal of Asset Management，6，381–388。 | | 41. | Valiente, R.(197303)。Mechanical Correlates of Ad Recognition。Journal of Advertising Research，13，13-18。 | | 42. | Wu, C.(2009)。“Mutual Fund Advertisements,”。Investment Management and Financial Innovations，6，68–76。 | 研究報告| 1. | Cronqvist, H.(2005)。“Advertising and Portfolio Choice,”。 | | 2. | Du, J.(2002)。“Heterogeneity in Investor Confidence and Asset Market Under- and Overreaction,”。 | | 3. | Gallaher, S., R. Kaniel, and L. Starks(2008)。“Advertising and Mutual Funds: From Families to Individual Funds,”。 | | 4. | Gualtieri, P. and G. Petrella(2005)。“Does Visibility Affect Mutual Fund Flows?”。 | | 5. | Huij, J. and M. Verbeek(2007)。“Spillover Effect of Marketing in Mutual Fund Families,”。 | | 6. | Khorana, A. and H. Servaes(2000)。“What Drives Market Share in the Mutual Fund Industry?”。 | | 7. | Sirri, E. R. and P. Tufano(1992)。“Buying and Selling Mutual Funds: Flows, Performance,Fees, and Services,”。 | 學位論文| 1. | 劉蘊儀(2005)。<1997-2003年台灣報紙廣告數量與表現內容之研究-以自由時報為取樣對象>。 延伸查詢 | | 2. | 羅岦峰(2006)。<基金廣告中定錨與希望對投資者之影響>。 延伸查詢 | 圖書| 1. | Wells, W.、Burnett, J.、Moriarty, S.(1989)。Advertising Principles and Practice。Englewood Cliff, NJ：Prentice-Hall。 | | 2. | 郭敏華(2008)。行為財務學：當財務學遇上心理學。臺北市：智勝文化事業有限公司。 延伸查詢 | 圖書論文| 1. | Sirri, E. R.、Tufano, P.(1993)。Competition and change in the mutual fund industry。Financial Services: Perspectives and Challenges。Boston, MA：Harvard Business Press。 | | 2. | Edward, Ward(1968)。Conservatism in Human Information Processing。Formal Representation of Human Judgment。New York：John Wiley & Sons。 | |
| |