Abstract Taking an international political perspective, this paper examines the negotiation process of the formation of international trade in service regime during 1980s to illuminate the issue of political momentum in multilateral trade negotiations in the shadow of a changing power structure. The existence of a situation which was “led by the US, supported by the EU and not opposed by India and Brazil” provided necessary political dynamism for moving the agenda on in 1980s. For the stalemated WTO Doha Agenda negotiations today, the experience in services regime formation 20 years ago may be inspiring. To provide necessary momentum for making breakthrough in major issues under current power structure, it is essential that the US and the EU should be willing to lead jointly and all those newly emerged developing powers should be willing to give full support.