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題名:跨國企業員工組織社會化、內部行銷與服務品質關係之研究
書刊名:商學學報. 空大
作者:楊豐華 引用關係楊明燁楊豐松 引用關係
作者(外文):Yang, Feng-huaYang, Ming-yeYang, Feng-sueng
出版日期:2011
卷期:19
頁次:頁69-88
主題關鍵詞:內部行銷組織社會化服務品質保險業務產業
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:19
期刊論文
1.Winter, J. P.(1985)。Getting your house in order with internal marketing: A marketing prerequisite。Health Marketing Quarterly,3(1),69-77。  new window
2.Reichers, A. E.、Wanous, J. P.、Steele, K.(1995)。Design and implementation issues in socializing (and re-socializing) employees。Human Resource Planning,17(1),17-25。  new window
3.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing,53(3),91-95。  new window
4.Schein, Edgar H.(1996)。Culture: the missing concept in organization studies。Administrative Science Quarterly,41(2),229-240。  new window
5.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research,20(1),3-11。  new window
6.Louis, M. R.(1980)。Surprise and sense-making: What newcomers experience in entering unfamiliar organizational settings。Administrative Science Quarterly,25(2),226-251。  new window
7.Feldman, D. C.(1981)。The Multiple Socialization of Organization Members。Academy of Management Review,6(2),309-318。  new window
8.Rafiq, M.、Ahmed, P. K.(1993)。The scope of internal marketing: Definition the boundary between marketing and human resource management。Journal of Marketing Management,9(3),219-232。  new window
9.Tansuhaj, Patriya S.、Randall, Donna、McCullough, Jim(1991)。Applying the internal marketing concept within large organizations: As applied to a credit union。Journal of Professional Services Marketing,6(2),193-203。  new window
10.Sasser, W. Earl Jr.、Arbeit, Stephen P.(1976)。Selling Jobs in the Service Sector。Business Horizons,19(3),61-65。  new window
11.Foreman, Susan K.、Money, Arthur H.(1995)。Internal marketing: Concepts, measurement and application。Journal of Marketing Management,11(8),755-768。  new window
12.Heskett, James L.(1987)。Lessons in the Service Sector。Harvard Business Review,65(2),118-126。  new window
13.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking,3(3),24-25。  new window
14.Joseph, W. Benoy(1996)。Internal Marketing Builds Service Quality。Journal of health care marketing,16(1),54-59。  new window
15.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
16.Jones, G. R.(1983)。Psychological orientation and process of organizational socialization: An interactionist perspective。Academy of Management Review,8(3),464-474。  new window
17.Batt, R.(1999)。Work organization, technology, and performance in customer service and sales。Industrial and Labor Relations Review,5(24),539-564。  new window
18.Chao, G. T.、O'Leary-Kelly, A. M.、Wolf, S.、Klein, H. J.、Gardner, P. D.(1994)。Organizational socialization: It's content and consequences。Journal of Applied Psychology,19(5),930-743。  new window
19.Wasmer, D. J.、Bruner II, Gordon C.(1991)。Using organizational culture to design internal marketing strategies。The Journal of Services Marketing,5(1),35-46。  new window
20.Scarpello, V.(1994)。New paradigm approaches in strategic human resource management: a commentary。Group & Organization Management,19(2),160-164。  new window
圖書
1.蕭富峰(1997)。內部行銷作為。台北:天下文化出版社。  延伸查詢new window
2.Robbins, S. P.(1998)。Organizational behavior: Concepts, controversies, applications。NJ:Prentice Hall。  new window
3.Zeithaml, V. A.、Bitner, M. J.。Services marketing: Integrating customer focus across the firm。Columbus, OH。  new window
4.Deal, T. E.、Kennedy, A. A.(1982)。corporate culturereading。Mass。  new window
 
 
 
 
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