:::

詳目顯示

回上一頁
題名:影響資訊系統服務品質的因素研究
作者:皮世明
作者(外文):PI SHIH MING
校院名稱:國立中央大學
系所名稱:資訊管理研究所
指導教授:許通安
范錚強
學位類別:博士
出版日期:1999
主題關鍵詞:資訊系統服務品質內部行銷使用者涉入使用者特性information systemservice qualityinternal marketinguser involvementuser characteristic
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(12) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:0
  • 點閱點閱:39
過去對於資訊系統的評估,主要係針對系統品質與資訊品質進行衡量;然而,隨著行銷觀念日趨重要,資訊部門更需要從服務品質的觀點出發,找出資訊系統使用者對於服務的期望與知覺。因此,本研究係結合資訊部門的顧客導向以及使用者特性做為思考起點,同時考慮在不同的使用者涉入程度以及知覺可選擇方案下,進行資訊系統服務品質的探討。期望透過本研究,使得那些想要衡量資訊系統績效的管理者,能夠注意到未來在作資訊系統評估時,應該仔細考慮服務品質的概念,進而發展合適的服務策略,如此才能獲得較大的資訊科技價值。
本研究以涉入理論為基礎,結合資訊系統服務品質的間隙模式,透過理論的解釋與推導,建構出影響資訊系統服務品質的分析模式,並以實徵資料驗證所提出之模式。研究結果發現,「資訊部門的顧客導向」將會顯著提昇使用者對於資訊系統服務的知覺,進而影響其對資訊系統服務品質的評價。同時,這樣的關係也會受到「使用者涉入」的調節而有所改變。此外,使用者的「過去經驗」與「個人需要」不僅直接影響使用者對於資訊系統服務的期望,同時也將透過「使用者涉入」的中介效果達到其影響力。至於使用者的「口碑」則是透過「使用者涉入」的中介效果,來影響使用者對於資訊系統服務的期望,進而影響其對資訊系統服務品質的評價。
另一方面,本研究也利用所提出之分析模式來探索幾個相關的研究議題,包括:(1)直接測量與間隙測量的比較;(2) 「期望服務」、「知覺服務」與「服務品質」的關係探索;(3)不同使用者群的差異分析。研究結果發現,對於資訊系統服務品質的直接測量,比間隙測量的方式,具有更佳的模型效果;而「期望服務」不僅會直接影響到「服務品質」,同時也會藉由「知覺服務」的中介效果影響到「服務品質」。至於在使用者方面,研究結果也發現不同使用者群對於資訊系統服務品質的評價的確存有差異。其中,使用者的年齡與教育程度將會顯著影響其對資訊系統服務品質的評價。
中文部份
1. 王志剛與謝文雀,消費者行為,台北:華泰書局,民84。編譯自 Engel, J.F., Blackwell, R.D., and Miniard, P.W., Consumer Behavior, Eighth Edition, The Dryden Press, 1995.
2. 宋鎧、范錚強、郭鴻志、陳明德、季延平,管理資訊系統,台北:華泰書局,民86。
3. 林昆諒,「資訊服務業服務品質之實證研究」,台灣大學商學研究所未出版碩士論文,民83。
4. 林靈宏,消費者行為學,台北:五南圖書出版公司,民83。
5. 翁崇雄,「評量服務品質與服務價值之研究-以銀行業為實證對象」,台灣大學商學研究所未出版博士論文 ,民82。new window
6. 張保隆與謝寶媛,「公共圖書館讀者涉入程度對服務品質評估之影響」,資訊傳播與圖書館學,2(3),民85 ,頁62-77。
7. 梁朝雲、陳偉如、鄭鳳生,「『資訊服務』的範疇與趨勢」,資訊傳播與圖書館學,2(3),民85,頁78-87 。
8. 廖則竣、陶蓓麗、徐靜婷,「資訊中心的支援服務對終端使用者滿意度的影響」,第八屆國際資訊管理學 術研討會論文集,頁545-552。new window
9. 蕭富峰,內部行銷,台北:天下文化,民86。
10. 謝寶媛,「公共圖書館讀者服務涉入之研究」,中國圖書館學會學報,第58期,民86,頁107-132。
11. 蘇雲華,「服務品質衡量方法之比較研究」,中山大學企業管理研究所未出版博士論文,民85。new window
英文部份
1. Ajzen, I. and Fishbein, M., Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall Inc., 1980.
2. Ajzen, I., "From Intentions to Actions: A Theory of Planned Behavior," in Kuhl, J. and Beckmann, J. (Eds.), Action Control: From Cognition to Behavior, Heidelberg: Springer, 1985, 11-39.
3. Ajzen, I., "The Theory of Planned Behavior," Organizational Behavior and Human Decision Processes, 50, 1991, 179-211.
4. Alavi, M., Nelson, R. and Weiss, I., "Strategies for End User Computing: An Integrative Framework," Journal of Management Information Systems, Winter 1987, 29-48.
5. Babakus, E. and Boller, G.W., "An Empirical Assessment of the SERVQUAL scale," Journal of Business Research, 24(3), 1992, 253-268.
6. Bacharach, S.B., "Organizational Theories: Some Criteria for Evaluation," Academy of Management Review, 14(4), 1989, 496-515.
7. Bakos, J.Y. and Kemerer, C.F., "Recent Application of Economic Theory in Information Technology Research," Decision Support Systems, 1992, 365-386.
8. Barki, H. and Hartwick, J., "Measuring User Participation, User Involvement, and User Attitude," MIS Quarterly, March 1994a, 59-82
9. Barki, H. and Hartwick, J., "Rethinking the Concept of User Involvement," MIS Quarterly, 13(1), March 1989, 53-63.
10. Barki, H. and Hartwick, J., "User Participation, Conflict, and Conflict Resolution: The Mediating Roles of Influence," Information System Research, 5(4), 1994b, 422-438.
11. Baroudi, J.J. and Orlikowski, W.J., "A Short-form Measure of User Information Satisfaction: A Psychometric Evaluation of Notes on Use," Journal of Management Information Systems, 4(4), 1988, 44-59.
12. Baroudi, J.J., Olson, M.H., and Ives, B., "An Empirical Study of the Impact of User Involvement on System Usage and User Satisfaction," Communications of the ACM, 29(3), March 1986, 232-238.
13. Benjamin, R.I. and Levinson, E., "A Framework for Managing IT-Enabled Change," Sloan Management Review, Summer 1993, 23-33.
14. Benson, D., "A Field Study of End User Computing: Finding and Issues," MIS Quarterly, December 1983, 35-45.
15. Bentler, P.M., EQS Structural Equations Program Manual, Encino, CA: Multivariate Software Inc., 1995.
16. Bentler, P.M., "Comparative Fit Indexes in Structure Models," Psychological Bulletin, 107, 1990, 238-246.
17. Bergeron, F., Rivard, S., and Serre, L.D., "Investigating the Support Role of the Information Center," MIS Quarterly, September 1990, 247-260.
18. Berry, L., "Retail Business are Service Business," Journal of Retailing, 62(1), 1986, 3-6.
19. Berry, L.L. and Parasuraman, A., Marketing Services: Competing Through Quality, New York: The Free Press, A Division of Macmillan, Inc., 1991.
20. Bitner, M.J., "Servicescapes: The Impact of Physical Surroundings on Customers and Employees," Journal of Marketing, 5, April 1992, 57-71.
21. Bollen, K.A., Structural Equations With Latent Variables, New York: Wiley, 1989.
22. Boulding, W., Kalra, A., Staelin, R., and Zeithaml, V.A., "A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions," Journal of Marketing Research, 30, February 1993, 7-27.
23. Boynton, A.C. and Zmud, R.W., "Information Planning in the 1990''''''''s: Directions for Practice and Research," MIS Quarterly, 11(1), 1988, 59-71.
24. Brensinger, R.P. and Lambert, D.M., "Can the SERVQUAL Scale be Generalized to Business-to-Business Services?" Knowledge Development in Marketing, AMA''''''''s Summer Educators Conference Proceedings, Boston, MA, 1990, 289.
25. Brown, T.J., Churchill, G.A.J., and Peter, J.P., "Research Note: Improving the Measurement of Service Quality," Journal of Retailing, 69, 1993, 127-139.
26. Burgetz, B., "Marketing Information Services," CMA Magazine, 65, November 1991, 29.
27. Byrne, B.M., Structural Equation Modeling with EQS and EQS/Windows, SAGE Publication, 1994.
28. Carman, J.M., "Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions," Journal of Retailing, 66, Spring 1990, 33-55.
29. Carvin, D.A., "Quality on the Line," Harvard Business Review, September/October, 1983, 65-75.
30. Chang, T.Z. and Chen, S.J., "Market Orientation, Service Quality and Business Profitability: A Conceptual Model and Empirical Evidence," The Journal of Services Marketing, 12(4), 1998, 246-264.
31. Cronbach, L.J., "Test ''''''''Reliability'''''''': Its Meaning and Determination," Psychometrika, 16, 1-16.
32. Cronin, J.J. and Taylor, S.A., "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 56(3), 1992, 55-68.
33. Cronin, J.J. and Taylor, S.A., "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-minus-Expectations Measurement of Service Quality," Journal of Marketing, 58, January 1994, 125-131.
34. Dabholkar, P.A., Thorpe, D.I., and Rentz, J.O., "A Measure of Service Quality for Retail Stores: Scale Development and Validation," Journal of the Academy of Marketing Science, 24, 1996, 3-16.
35. Davis, F.D., A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results, Doctoral dissertation, Sloan School of Management, MIT, Cambridge, MA, 1986.
36. Davis, G.B. and Olson, M.H., Management Information Systems: Conceptual Foundations, Structure, and Development, 2nd ed., New York: McGraw-Hill, 1985.
37. Day, E., "Conveying Service Quality Through Advertising," Journal of Service Marketing, 6, Fall 1992, 53-61.
38. DeLone, W.H. and McLean, E.R., "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, 3(1), 1992, 60-95.
39. Doll, W.J. and Torkzadeh, G., "A Congruence Construct of User Involvement," Decision Sciences, 22, 1991, 443-453.
40. Doll, W.J. and Torkzadeh, G., "A Discrepancy Model of End-User Involvement," Management Science, 35(10), October 1989, 1151-1171.
41. Doll, W.J. and Torkzadeh, G., "The Measurement of End-User Software Involvement," OMEGA, 18(4), 1990, 399-406.
42. Douma, S. and Schreuder, H., Economic Approaches to Organizations, 1991.
43. du Gay, P. and Salaman, G., "The Cult[ure] of the Customer," Journal of Management Studies, 29(5), 615-633.
44. Farwell, D.W., Kuramoto, L., Lee, D., Trauth, E.M., and Winslow, C., "A New Paradigm for IS," Information Systems Management, Spring 1992, 7-14.
45. Ferguson, J.M. and Zawacki, R.A., "Service Quality: A Critical Success Factor for IS Organizations," Information Strategy: The Executive''''''''s Journal, 9, Winter 1993, 24-30.
46. File, K.M., Judd, B.B., and Prince, R.A., "Interactive Marketing: The Influence of Participation on Positive Word-of-Mouth and Referrals," Journal of Services Marketing, 6(4), 1992, 5-14.
47. Finn, D.W. and Lamb, C.W., "An Evaluation of the SERVQUAL Scales in a Retailing Setting," Advances in Consumer Research, 18, 1991, 338-357.
48. Fishbein, M. and Ajzen, I., Belief, Attitude, Intention, and Behavior, Reading, MA: Addison-Wesley, 1975.
49. Fisk, R.P., Bitner, M.J., and Brown, S.W., "Tracing the Evolution of the Services Marketing Literature," Journal of Retailing, 69, Spring 1993, 61-103.
50. Franz, C.R. and Robey, D., "Organizational Context, User Involvement, and the Usefulness of Information Systems," Decision Sciences, 17, July 1986, 329-356.
51. George, W.R., "Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-conscious Employees at Every Level," Journal of Business Research, 20(1), 63-70.
52. Good, D.J., "Utilizing Consumer Involvement to Market Services," Review of Business, 11, Spring 1990, 3-6.
53. Goodman, P.S., "Customer-Firm Relationships, Involvement, and Customer Satisfaction," Academy of Management Journal, 38, October 1995, 1310-1324.
54. Greene, W.E., Walls, G.D., and Schrest, L.J., "Internal Marketing: The Key to External Marketing Success," Journal of Services Marketing, 8, 1994, 5-13.
55. Gronroos, C., "An Applied Service Marketing Theory," European Journal of Marketing, 16, 1982, 30-41.
56. Grover, V., Cheon., M.J. and Teng, J.T.C., "The Effect of Service Quality and Partnership on the Outsourcing of Information Systems Functions," Journal of Management Information Systems, 12(4), Spring 1996, 89-116.
57. Guimaraes, T., "Assessing the Impact of Information Centers on End-User Computing and Company Performance," Information Resources Management Journal, July 1995, 6-15.
58. Guterl, F.V., "Why MIS Is Changing," Datamation, 39, March 1993, 57-62.
59. Hair, J.F., Anderson, R.E., Tatham, R.L., and Black, W.C., Multivariate Data Analysis with Readings, Prentice Hall, 1995.
60. Han, J.K., Kim, N., and Srivastava, R.K., "Market Orientation and Organizational Performance: Is Innovation a Missing Link?" Journal of Marketing, 62, October 1998, 30-45.
61. Harrell, G.D. and Fors, M.F., "Marketing Services to Satisfy Internal Customers," Logistics Information Management, 8, 1995, 22-27.
62. Hartline, M.D. and Ferrell., O.C., "The Management of Customer-Contact Services Employees: An Empirical Investigation," Journal of Marketing, 60, October 1996, 52-70.
63. Henderson, J.C., "Plugging into Strategic Partnership: The Critical IS Connection," Sloan Management Review, 31, Spring 1990, 7-18.
64. Heskett, J.L., Jones, T.O., Loveman, G.M., Sasser, W.E., and Schlesinger, L.A., "Putting the Service-profit Chain to Work," Harvard Business Review, 72, Mar/Apr 1994, 164-174.
65. Houston, M.J. and Rothschild, M.L., "Conceptual and Methodological Perspective in Involvement," in Research Frontiers in Marketing: Dialogues and Directions, Chicago, IL: American Marketing Association, 1978, 184-187.
66. Howard, G.S. and Mendelow, A.L., "Discretionary Use of Computers: An Empirically Derived Explanatory Model," Decision Sciences, 22, Spring 1991, 241-265.
67. Ives, B. and Olson, M.H., "User Involvement and MIS Success: A Review of Research," Management Science, 30(5), May 1984, 586-603.
68. Joseph, W.B., "Internal Marketing Builds Service Quality," Journal of Health Care Marketing, 16, Spring 1996, 54-59.
69. Keegan, W., Moriarty, S., and Duncan, T., Marketing, Prentice-Hall, Englewood Cliffs, NJ., 1992.
70. Keen, P.G.W., "MIS Research: Reference Disciplines and a Cumulative Tradition," Proceedings of the First Conference on Information Systems, December 1980, 9-18.
71. Keen, P.G.W., "Relationship of Senior Management and the IS Organization," in Transforming the IS Organization, J.J. Elam, M.J. Ginzberg, P.G.W. Keen, and R.W. Zmud (eds.), ICIT Press, Washington, D.C., 1988.
72. Kelley, S.W. and Hoffman, K.D., "An Investigation of Positive Affect, Prosocial Behaviors and Service Quality," Journal of Retailing, 73(3), 1997, 407-427.
73. Kettinger, W.J. and Lee, C.C., "Exploring a Gap Model of Information Services Quality," Information Resources Management Journal, 8(3), Summer 1995, 5-16.
74. Kettinger, W.J. and Lee, C.C., "Perceived Service Quality and User Satisfaction with the Information Services Function," Decision Science, 25(5), 1994, 737-766.
75. Kettinger, W.J. and Lee, C.C., "Pragmatic Perspectives on the Measurement of Information Systems Service Quality," MIS Quarterly, June 1997, 223-240.
76. Kettinger, W.J., Lee, C.C. and Lee, S., "Global Measures of Information Service Quality: A Cross-National Study," Decision Science, 26(5), 1995, 569-588.
77. Konovsky, M.A. and Pugh, S.D., " Citizenship Behavior and Social Exchange," Academy of Management Journal, 37(3), 1994, 656-669.
78. Kotler, P., Ang, S.W., Leong, S.M., and Tan, C.T., Marketing Management: An Asian Perspective, Prentice Hall, 1996.
79. Laaksonen, P., Consumer Involvement: Concepts and Research, London; New York: Routledge, 1994.
80. Lacity, M. C. and Hirschheim, R., Beyond The Information Systems Outsourcing Bandwagon, John Wiley, 1995.
81. Lacity, M. C. and Hirschheim, R., Information Systems Outsourcing: Myths, Metaphors and Realities, John Wiley, 1993.
82. Loudon, D.L. and Bitta, A.J.D., Consumer Behavior: Concepts and Applications, 4th ed., New York: McGraw-Hill, 1993.
83. MacCallum, R.C., Wegener D.T., Uchino B.N., and Leandre R.F., "The Problem of Equivalent Models in Applications of Covariance Structure Analysis," Journal of Applied Psychology, 114, 1993, 185-199.
84. Mangold, W.G. and Babakus, E., "Service Quality: The Front-Stage vs. the Back-Stage Perspective," Journal of Service Marketing, 5, Fall 1991, 59-70.
85. Markus, M.L. and Benjamin, R.I., "Change Agentry: the Next IS Frontier," MIS Quarterly, December 1996, 385-407.
86. McLean, E.R., "End Users as Application Developers," MIS Quarterly, December 1979, 37-46.
87. Mirani, R. and King, W.R., "Impact of End-User and Information Center Characteristics on End-User Computing Support," Journal of Management Information Systems, Summer 1994, 141-166.
88. Moore, G., Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, HarperBusiness, 1991.
89. Morrison, E.W., "Organizational Citizenship Behavior as a Critical Link between HRM Practices and Service Quality," Human Resource Management, 35(4), Winter 1996, 493-512.
90. Myers, B.L., Kappelman, L.A., and Prybutok, V.R., "A Comprehensive Model for Assessing Quality and Productivity of the Information Systems Function: Toward a Theory for Information Systems Assessment," Information Resources Management Journal, Winter 1997, 6-25.
91. Nelson, K.M. and Cooprider, J.G., "The Contribution of Shared Knowledge to IS Group Performance," MIS Quarterly, 20, December 1996, 409-432.
92. Nunnally, J.C., Psychometric Theory, NY: McGraw-Hill, 1978.
93. Organ, D.W. and Ryan, K., "A Meta-analytic Review of Attitudinal and Dispositional Predictors of Organizational Citizenship Behavior," Personnel Psychology, 48(4), Winter 1995, 775-802.
94. Panko, R.R. and Sprauge, R.H. Jr., "Implementing Office Systems Requires a New DP Outlook," Data Management, DPMA, November 1984, 40-42.
95. Panko, R.R., "Directions and Issues in End User Computing," Information Systems and Operations Research, 25, 1987, 181-197.
96. Parasuraman, A., Berry, L.L., and Zeithaml, V.A., "Five Imperatives for Improving Service Quality," Sloan Management Review, 31, Summer 1990, 29-38.
97. Parasuraman, A., Berry, L.L., and Zeithaml, V.A., "Refinement and Reassessment of the SERVQUAL Scale," Journal of Retailing, 67, Winter 1991, 420-450.
98. Parasuraman, A., Berry, L.L., and Zeithaml, V.A., "Research Note: More on Improving Quality Measurement," Journal of Retailing, 69, Spring 1993, 140-147.
99. Parasuraman, A., Zeithaml, V.A., and Berry, L.L., "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing, 49, Fall 1985, 41-50.
100. Parasuraman, A., Zeithaml, V.A., and Berry, L.L., "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing, 64(1), Spring 1988, 12-40.
101. Petty, R.E. and Cacioppo, J.T., "The Elaboration Likelihood Model of Persuasion," in L. Berkowitz (Eds.), Advances in Experimental Social Psychology, Orlando, Academic Press, 1986.
102. Petty, R.E. and Cacioppo, J.T., "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10, September 1983, 135-146.
103. Pfeffer, J., Power in Organizations, Marshfield, MA: Pitman, 1981.
104. Pitt, L.F., Watson, R.T. and Kavan, C.B., "Measuring Information Systems Service Quality: Concerns for a Complete Canvas," MIS Quarterly, June 1997, 209-221.
105. Pitt, L.F., Watson, R.T. and Kavan, C.B., "Service Quality: A Measure of Information Systems Effectiveness," MIS Quarterly, June 1995, 173-187.
106. Pitt, L.F., Watson, R.T. and Lilford, N., "A Measure of Information Systems Effectiveness," Working Paper, University of Georgia, Athens, GA, 1992.
107. Plewa, J.M. and Lyman, H.T., "Keeping the Customer Satisfied: The New CIO Mandate," Information System Management, 9, Winter 1992, 54-61.
108. Quellette, L.P., "How to Market the IS Department Internally: Gaining the Recognition and Strategic Position You Merit," Journal of Systems Management, 43, November 1992, 6-11.
109. Ralph, H.S., Jr., "Electronic Document Management: Challenges and Opportunities for Information Systems Managers," MIS Quarterly, 19, March 1995, 29-49.
110. Robey, D. and Farrow, D.L., "User Involvement in Information System Development: A Conflict Model and Empirical Test," Management Science, 28(1), January 1982, 73-85.
111. Robey, D., Farrow, D.L. and Franz, C.R., "Group Process and Conflict in System Development," Management Science, 35(10), October 1989, 1172-1191.
112. Robey, D., Franz C.R., Smith L.A., and Vijayasarathy L.R., "Perception of Conflict and Success in Information System Development Projects," Journal of Management Information Systems, 10(1), Fall 1993, 123-139.
113. Robey, D., "Modeling Interpersonal Process During System Development: Further Thoughts and Suggestions," Information Systems Research, 5(4), 1994, 439-445.
114. Rockart, J.F. and Flannery, L.S., "The Management of End User Computing," Communications of the ACM, October 1983, 776-784.
115. Rockart, J.F. and Short, J.E., "The Networked Organization and the Management of Interdependence," in The Corporation of the 1990''''''''s: Information Technology and Organizational Transformation, M.S. Scott Morton (ed.), Oxford University Press, Oxford, 1991, 189-219.
116. Rothery, B. and Robertson, I., The Truth About Outsourcing, Gower, 1995.
117. Rowley, T.H. and Smiley, J.D., "Rightsizing for an Effective IS Department," Information Strategy: The Executive''''''''s Journal, 9, Spring 1993, 3-9.
118. Rust, R.T., Zahorik, A.J., and Keiningham, T.L., "Return on Quality (ROQ): Making Service Quality Financially Accountable," Journal of Marketing, 59, 1995, 58-70.
119. Schein, E.H., "Organizational Culture," American Psychologist, 45, 1990, 109-119.
120. Sherif, C., Sherif, M., and Nebergall, R., Attitude and Attitude Change, Philadelphia: Saunders, 1965.
121. Swanson, E.B., "Measuring User Attitudes in MIS Research: A Review," Omega, 10, 1982, 157-165.
122. Swanson, E.B., "Information Systems Innovation Among Organizations," Management Science, 40(9), September 1994, 1069-1092.
123. Swinyard, W.R., "The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions," Journal of Consumer Research, 20, September 1993, 271-280.
124. Teas, R.K., "Expectations, Performance Evaluation, and Consumer''''''''s Perceptions of Quality," Journal of Marketing, 57, October 1993, 18-34.
125. Van Dyke, T.P., Kappelman, L.A., and Prybutok, V.R., "Measuring Information Systems: Concerns on the Use of the SERVQUAL Questionnaire," MIS Quarterly, June 1997, 195-207.
126. Varey, R.J., "Internal Marketing: A Review and Some Interdisciplinary Research Challenges," International Journal of Service Industry Management, 6, 1995, 40-63.
127. Vijayaraman, B.S. and Ramakrishna, H.V., "A Comparative Analysis of Successful and Unsuccessful Information Centers," Information & Management, 19, 1990, 199-209.
128. Watson, R.T., Pitt, L.F., and Kavan, C.B., "Measuring Information Systems Service Quality: Lessons From Two Longitudinal Case Studies," MIS Quarterly, March 1998, 61-79.
129. Watson, R.T., Pitt, L.F., Cunningham, C., and Nel, D., "User Satisfaction and Service Quality of the IS Department: Closing the Gaps," Journal of Information Technology, 8, 1993, 257-265.
130. Webster, C., "Can Consumers Be Segmented on the Basis of Their Service Quality Expectations," Journal of Services Marketing, 3, Spring 1989, 35-53.
131. Williamson, O.E., The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, Macmillan Ltd., 1985.
132. Yap, C.S., "Distinguishing Characteristics of Organizations Using Computers," Information & Management, 18, 1990, 97-107.
133. Yates-Mercer, P.A. and Steward, Y.F., "The Marketing of Internal Business Information Services," Journal of Information Science Principles & Practice, 17, 1991, 221-233.
134. Zaichkowsky, I.J., "The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising," Journal of Advertising, 23, December 1994, 59-70.
135. Zaichkowsky, J.L., "Conceptualizing Involvement," Journal of Advertising, 15, 1986, 4-14.
136. Zaichowsky, J.L., "Measuring the Involvement Construct," Journal of Consumer Research, 12, December 1985, 341-352.
137. Zeithaml, V.A., Berry, L.L., and Parasuraman, A., "The Behavioral Consequences of Service Quality," Journal of Marketing, 60, April 1996, 31-46.
138. Zeithaml, V.A., Parasuraman, A., and Berry, L.L., Delivering Quality Service: Balancing Customer Perceptions and Expectations, Free Press, New York, 1990.
139. Zmud, R.W., "Design Alternatives for Organizing Information Systems Activity," MIS Quarterly, 8(2), 1984, 79-93.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE