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M.(1980)。An Introduction to Cognitive Psychology,Belmont, California:Wadsworth Publishers。 | 18. | Forbus, K., Gentner, D. & Law, K.(1995)。MAC/FAC: A Model of Similarity-based Retrieval。 | 19. | Hillyer, C. & Tikoo, S.(1995)。Effect of Cobranding on Consumer Product Evaluations。 | 20. | Washburn, J. H., Till, B. D. & Priluck, R.(2000)。Co-branding: Brand Equity and Trial Effects。 | 21. | 工業總會服務網(2007)。汽車產業回顧與展望。 延伸查詢 | 22. | Wertheimer, M.(1912)。Experimentelle Studien über das Sehen von Bewegung。 | 圖書論文1. | Martin, G. S.、Brown, T. J.(1990)。In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct。Marketing Theory and Applications。Chicago, Illinois:American Marketing Association。 | |
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