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Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。 | | 19. | Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。 | | 20. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 | | 21. | Wolfinbarger, Mary F.、Gilly, Mary C.(2003)。ETailQ: dimensionalizing, measuring and predicting etail quality。Journal of Retailing，79(3)，183-198。 | | 22. | Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。 | | 23. | Zeithaml, Valarie A.、Parasuraman, Ananthanarayanan、Malhotra, Arvind(2002)。Service quality delivery through Web sites: A critical review of extant knowledge。Journal of the Academy of Marketing Science，30(4)，362-375。 | | 24. | Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research，30(1)，7-27。 | | 25. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 26. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。 | | 27. | Lai, T.L.(2004)。Service Quality and Perceived Value's Impact on Satisfaction, Intention and Usage of Short Message Service (SMS)。Information Systems Frontiers，6(4)，353-68。 | | 28. | Chang, H.H.、Wang, Y.H.、Yang, W.Y.(2009)。The Impact of E-Service Quality, Satisfaction, and Loyalty on E-Marketing: Moderating Effect of Perceived Value。Total Quality Management，20(4)，423-443。 | | 29. | Cheng, M.S.、Wang, S.T.、Lin, Y.C.、Vivek, S.D.(2009)。Why Do Customers Utilize the Internet as a Retailing Platform?。Asia Pacific Journal of Marketing，21(1)，144-160。 | | 30. | Rowley, J.(2006)。An Analysis of the E-service Literature: Towards a Research Agenda。Internet Research，16(3)，339-59。 | | 31. | Fullerton, G.、Taylor, S.(2002)。Mediating, Interactive, and Non-Linear Effects in Service Quality and Satisfaction with Service Research。Canadian Journal of Administrative Science，19(2)，124-136。 | | 32. | Palmer, J. W.(2000)。Electronic Commerce in Retailing: Convenience, Search Cost, Delivery, and Price Across Retail formats。Information Technology and Management，1(1/2)，25-43。 | | 33. | Sweeny, J.C.、Soutar, G.N.(2001)。Customer Perceived Value: The Development of A Multiple Item Scale。Journal of Retailing，77(2)，203-20。 | 圖書| 1. | Zeithaml, V. A.、Bitner, M. J.、Gremler, D. D.(2006)。Service Marketing: Intergrating customer focus across the firm。McGraw-Hill。 | | 2. | Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York：John Wiley & Sons。 | | 3. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | | 4. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | | 5. | Chen, S.Y.(2007)。Structural Equations Modeling: How to Use AMOS。Taipei。 | 其他| 1. | Market Intelligence & Consulting Institute(2007)。Internet User Behavior and Online Shopping in Taiwan: Key Trends in 2007，http://mic.iii.org.tw。 | |
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